Blackberry recently announced its popular BBM to be available in both iOS and Android. Even with the already popular whatsapp, viber, skype and other call and messaging apps. It is at seems like a desperate step by Blackberry to get the piece of the social network messaging in which we know it is continually growing
In the planned initial release, iOS and Android users would be able to experience the immediacy of BBM chats, including multi-person chats, as well as the ability to share photos and voice notes,and engage in BBM Groups, which allows BBM customers to create groups of up to 30 people.
“For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers,enabling them to easily connect while maintaining a valued level of personal privacy.We’re excited to offer iOS and Android users the possibility to join the BBM community,” said Andrew Bocking, Executive Vice President, Software Product Management and Ecosystem, at BlackBerry.
BBM is loved by customers for its “D” and “R” statuses, which show up in chats to let people know with certainty that their message has been delivered and read. It provides customers with a high level of control and privacy over who they add to their contact list and how they engage with them,as invites are two-way opt-in. iOS and Android users would be able to add their contacts through PIN, email, SMSor QR code scan, regardless of platform. Android users would also be able to connect using a compatible NFC- capable device.
BBM has more than 60 million monthly active customers, with more than 51 million people using BBM an average of 90 minutes per day. BBM customers collectively send and receive more than 10 billion messages each day, nearlytwice as many messages per user per day as compared to other mobile messaging apps.Almost half of BBM messages are read within 20 secondsof being received;indicating how truly engaged BBM customersare.
If approved by Apple and Google, the BBM appwill be available as a free download in the Apple® App StoreSM and Google Play store. Additional details about system requirements and availability will be announced closer tothe launch.