One of the most important things that influence the level of success your applications will have on the market is their reputation. Most app stores offer a means for customers and visitors to leave messages and ratings of certain applications. In most cases these ratings can be very helpful at getting the word out about your application and convincing others to give it a try as well, so long as what you are selling is actually good. Once in awhile though, some dissatisfied people can come along and tarnish the whole thing with an unwarranted negative rating. This can really put people on the fence about buying your applications, and ultimately interfere in your business flow. So how can you go about dealing with these types of situations? This article aims to inform you about customer feedback and how it can be useful or potentially harmful for your business. Take some time to understand the benefits that you can get from properly analyzing customer feedback on your applications, it can save you a lot of time and trouble down the road and serve to keep everyone happy.
How to deal with various types of feedback
While most users are free to post on an apps review area as they wish, moderation is certainly always present. It’s important to understand that you can report blatantly negative mobile feedback that could potentially harm your business and distract potential customers. If you happen to get a review or post on an application that you are trying to distribute that you feel is wrong and unnecessarily causing trouble for you, be quick to report it for investigation. In some cases moderators can spot these obvious trouble-makers and have their posts removed from your app page promptly. Sometimes it’s not so easy, and you may just have to ignore them altogether. It’s even been seen where certain developers will address the concerns that have come up in their review section directly in the informational area of their application’s page. This is an excellent way to clear up any anxiety or distrust that might come forth from such a situation. Usually people will brush off a few bad reviews, as almost every product has them, but if you start getting consistent poor reviews that point out certain flaws in your product, make sure to address them quickly with an update, otherwise your reputation might begin to slip.
Learn from what your audience tells you
To balance out the good and the bad, you should also understand how reviews can help you with the long term development of your application. The best ways to filter out the serious and constructive reviews is to look for longer, well structured posts made by established members that actually say something about your application. Pay close attention to user feedback, as it can easily be the deciding factor in the success of your products. Most app store formats will even allow you to filter through different criteria found within a review. For instance you might choose to only look at the best reviews that are available. You may also look at the reviews that user’s found most helpful to them. This is an excellent way to pinpoint potential areas that you need to work on regarding your application. Try not to be too attached to the responses that you get from people, keep an objective viewpoint. Some people may come off really offensive in their reviews, and might be very frustrated and wanting to vent that frustration on the creator, but keep your cool and extract the useful information from their review and then carry on. By learning to weed through the useless information and pinpoint the major concerns of your target audience, you can progressively improve your product until it is found to be highly satisfactory.