Location-based technology is becoming quite popular. In mobile devices it is a service that uses geographical location of the mobile phone user to provide services and products suitable to the location. With over 770 million GPS-enabled smartphones in the world the location-based technology is everywhere.
What the technology requires?
The technology can be explored to its full potential in a GPS-enabled smartphone. The location-based service (LBS) requires the users to log their current locations, let them track whereabouts of other users, objects, or place. So, if you are in an unknown city, your phone’s LBS can help you find the nearest restaurant or get you the details of hotels and hospitals nearby. It is thus rendered a very useful technology for the users.
The reach of LBS technology is very far. With it you can instantly learn weather reports or track down planes in flight! There are more you can do with it. Let’s see a few of the ways you can use the location-based data and services are transforming smartphone ecosystem.
- Location-enabled advertisements are quite popular. By tracking down customers in their exact location, it is easy for the marketers to push offers to them directly. This form of direct marketing has been proved to be successful in recent times. Using location-based technology in marketing makes users feel physically close to a business. This in turn gives a significant lift to the click-through rates on mobile banner advertisements. Mobile advertisement trading platforms are reporting a considerable increase in user impressions.
- Location-based features are good for boosting engagement in apps. Looking for examples? There are plenty. Services like Facebook, Yelp, Google, Instagram, and Twitter uses the technology to provide optimum experience to the users.
- The technology is also successful in connecting thousands of small and medium-sized businesses to mobile economy. According to a study by Google, 94% of smartphone owners search for local information. The study further stated that 76% of the smartphone users are interested in business location and operating hours. Furthermore, 61% of the respondent said that they prefer to look for “click to call” businesses.
Are there any downside?
Every technology has its downsides. One of the most obvious downside to location-based services is privacy. You may not be too keen to let everyone know your whereabouts all the time. Excessive reach of privacy by your mobile phone can sometimes turn irritating and annoying. But, once you are there, there is no escape!
Stress is another factor that the users of location-based services face. Every time you change your location, you need to “check-in”. If you are using more than one location-based application, it can really get irritating.
Location-Based Technology and Mobile Phones
However, according to experts, the pros of the technology outweigh the cons. So, if you are planning to invest in location-based services to reach out to your customers – real time in their own pastures, you are doing the right thing. The technology is yet to take pace as it still has not revealed its full potential. Remember, location-based technology offers benefits to the customers, but do not overdo it!