Globe Telecom has set the standard in the practice of public relations (PR) in the telecommunications industry in Southeast Asia after it bagged three (3) finalist citations for its comprehensive PR campaigns in this year’s PR Awards. Globe is the lone telecom company in the region to be shortlisted, competing with the biggest brands and PR agencies in the Asia Pacific in the area of corporate and crisis PR.
Globe is twice nominated in the Best Crisis Management category for its #StopSPAM and Fair Use Policy awareness campaigns. Globe was also shortlisted in the Best Sports PR Campaign category for its communications campaign for Globe Slipstream as a way to demonstrate the speed of its world-class network.
The telco launched its #StopSPAM awareness drive in 2014 in support of a public clamor to protect consumers from receiving spam and scam text messages, irritating and some victimizing helpless customers and leaving some of them worried of the security of their information as well as their privacy. In response, Globe initiated a digital campaign called #StopSPAM with a heavy visual information drive, leveraging on digital assets: owned social networking sites, dedicated customer service account, and bloggers to showcase the #StopSPAM campaign.
Through the campaign, Globe was able to crowdsource customer reports on spam and scam messages that put an end to the scammers’ scrupulous undertakings. Customers were empowered by taking action against scammers through this campaign.
As part of its customer experience roadmap, Globe also embarked on a massive awareness campaign for its Fair Use Policy program as a standard global practice to ensure quality of network experience among customers. The campaign also taught customers responsible data usage and monitoring and provided them access to a better mobile internet experience with the introduction of its GoSURF data plans, leading the industry shift from unlimited to consumable data plans.
To celebrate the power of speed with its brand new network, Globe brought the excitement and exhilaration of a real F1 race to Filipinos through Globe Slipstream, a grand scale event that saw the company transforming Bonifacio Global City to a racing venue a la F1 Grand Prix with a car parade, outdoor concert, and driving exhibition led by Lotus F1 junior driver Marlon Stockinger. Globe used Slipstream not only to demonstrate the speed of its world-class network but also to promote F1 in the Philippines and increase awareness of Filipinos towards the sport.
“We are honored to be among the best in Southeast Asia when it comes to the practice of public relations and communications,” said Yoly Crisanto, Senior Vice President for Corporate Communications at Globe. “This testifies to our strong commitment to be the preferred brand of choice among consumers as well as a company which puts premium at transparency and accountability through strategic communications.”
The PR Awards is the premier event celebrating excellence across the public relations spectrum in Southeast Asia. From one-off stunts to long term programs, the PR Awards recognizes brands that have pushed themselves towards measurable success through sound and strategic communications. Following a highly successful launch in 2014, the Awards has returned and is now open to countries from across the region with new categories and even more opportunities for organizations to receive the recognition their PR strategies deserve.
This year, the Awards went regional and saw over 230 organizations enter across 25 categories. For each category, Gold, Silver, and Bronze trophies will be awarded.