Content partnership to drive near, long term mobile data growth
Globe Telecom is cementing its leadership in digital services by focusing on enriching its mobile data content amid customers’ growing propensity for multimedia applications on their devices. This, in turn, is expected to underpin the company’s mobile data revenue growth over the short and long- term period.
“As demand for data continues to drive our growth, we remain steadfast in our strategy to build the most appropriate and adaptive portfolio of mobile data services and offers to cater to our customers’ evolving digital lifestyle. With the portfolio of global and local partnerships for mobile data content we have so far, Globe is in the best position to take advantage of the growing consumer appetite for quality digital content,” said Dan Horan, Globe Senior Advisor for Consumer Business Group.
Globe has so far partnered with Google, Facebook, Viber, Spotify, NBA and Hooq to structure offerings that are relevant to its customers and further seed mobile data adoption.
“With these partnerships, we have built a suite of offers that provide the best mobile experience. We likewise endeavor to offer the best music and best sports experience to our customers, leveraging on our alliances with Spotify and the NBA,” emphasized Horan. Globe has also partnered with Wattpad to deliver access to crowd-sourced content to its customers. It also launched last year PisoMall, which allows customers to watch and stream snack-size videos for P1.
“We believe that these initiatives and strategies are the most appropriate paths for us to meet the changing needs of our customers as the world of data becomes more and more pervasive in their lives,”
he stressed. Most recently, Globe announced its partnership with HOOQ, Asia’s video-on-demand service, which will enable its customers to enjoy unlimited online streaming access and an offline viewing option to top Hollywood and Filipino movie and television content.
According to Horan, sustained demand for mobile data services is a key driver for growth in 2015, amid growing affordability of a variety of smartphones in the market.
”Globe is the leading network for smartphones in the Philippines. With the growing adoption to these devices, Globe expects its mobile data business to create deep revenue stream for the company in both the near and long-term period. While revenue growth will continue to be access-driven significantly in the short-term, introducing a variety of content to our customers will get them into various internet services that we think will underpin growth over the long-term period,” he said.
Globe registered its best year ever in 2014, as it booked a core net profit growth of 25% to P14.5 billion from P11.6 billion in the year earlier as consolidated revenues reached an all-time high of P99 billion, a robust 9% rise from a year earlier. The company’s solid performance last year was driven by sustained demand for data and internet connectivity across mobile, broadband and fixed line data services and proof of its successful transformation and customer-centric strategies.
Horan said revenue growth will also draw support from the continuing network upgrade and expansion of its LTE TDD and LTE-FDD footprint. To enhance its wireless network infrastructure, Globe is currently in the process of activating more than 4,300 cell sites with the LTE-TDD and LTE-FDD ultra broadband access technologies for a more pervasive LTE coverage to ensure reliable and fast mobile internet service for its customers.