- Impressive growth in revenue, customer take-up secures market leadership[/caption]
Globe Telecom has the fastest growing broadband business in the Philippines following impressive gains in revenue growth and customer uptake.
Sustaining its stronghold in consumer broadband business, Globe broadband brand Tattoo booked a revenue growth of 22% in 2014 compared to competition’s 13% revenue growth. Tattoo’s customer uptake also jumped 37% versus competition’s 19% increase.
“Offering innovative products and services most relevant to our customers, Tattoo was able to sustain its growth trajectory over the previous four quarters, which in turn, helped secure its position as the fastest growing broadband business in the country. We are confident that our latest roster of broadband plans, which affirms our commitment to enrich our customers’ digital lifestyle, will further strengthen our leadership position in the market,” said Gilbert Simpao, Globe Senior Vice President for Consumer Broadband Business.
Tattoo recently unveiled its latest roster of broadband plans where customers get exclusive access to a portfolio of entertainment content that allows them to watch movies and basketball games, as well as stream music, whether at home or on the go.
Globe recently launched its collaboration with HOOQ, an online entertainment service provider that boasts of an extensive content library with thousands of movies, television episodes and shows available for users to watch, including titles from partners Sony Pictures and Warner Bros. Entertainment.
Aside from HOOQ, Globe also has an existing partnership with Spotify, the world’s most popular music streaming service, allowing customers to get the best music experience with access to over 20 million songs. In addition, Globe Telecom’s partnership with NBA allows customers to experience the game in a watch basketball games along with highlights, stats and other features.
“We recognize today’s shift to the digital lifestyle and we want our customers to be part of this revolution by offering them a suite of plans that give them access to entertainment content such as HOOQ, Spotify, and the NBA League Pass. Such wealth of entertainment content provides optimism that Tattoo will continue to generate impressive performance in the broadband business,” Simpao added.
Amid continuing shift of its customers to digital lifestyle, Globe is currently upgrading its network capacity and expanding its LTE TDD and LTE-FDD footprint to further strengthen the company’s mobile data infrastructure and deliver faster and more reliable wireless internet connectivity. This involves activation of more cell sites with the LTE-TDD and LTE-FDD ultra broadband access technologies for a more pervasive LTE coverage. The LTE-TDD and LTE-FDD technologies offer higher bandwidth, which enhances speed of data transfer, provides lower latency and increases overall network capacity.