Once you’ve grown enough from your start-up stages, you’ll probably want to develop a mobile app for your business. Ever since smartphones became commonplace, apps have been a powerful marketing tool. Many are lucrative products in themselves. With the amount on the market, some business owners have come to think that app design is easy. This isn’t always the case! Here are some massive app design mistakes which you need to avoid.
The first big blunder you can make is neglecting to think about first impressions. When it comes to app design, you should be aiming to inspire some kind of “love at first sight” reaction. Think of the sheer amount of different apps out there. To say yours is going to have tough competition is something of an understatement! Apps are abandoned almost as quickly as they’re downloaded too, so make sure your first impression isn’t wasted. Fast loading times, absence of annoying bugs, and attractive graphics are all big factors in your app’s first impressions. Try thinking of your favourite app, and what makes it attractive from the moment you open it on your device.
Another important factor you can’t afford to ignore is your customer onboarding. You may not remember it, but I’m sure you’ve downloaded a good-looking app, only to find the interface far too complicated. The next logical step is deleting it. You need to remember that your target market is going to be using your app for the first time, with no prior knowledge of how it works. For app developers and people involved in the design process, the user interface may seem like a complete breeze. However, this won’t always be the case for your less tech-savvy customers. Smooth and easy onboarding needs to be one of your highest priorities when it comes to designing your app. Consider adding in walkthroughs, help pages, and other materials to help new users.
The final mistake you need to watch out for is a lack of consistency. Designing your very own app is obviously quite an exciting prospect. However, if you go a little overboard with the creativity, you could end up hurting the app, rather than helping it. Sure, you should have a little fun creating the mobile face of your business. However, you should still have certain stylistic parameters which you stick to in all phases of the design. If you downloaded an app, and found different backgrounds on every page, fonts that changed sporadically, and other kinds of inconsistencies, you wouldn’t think it was all that professional. Everything from your navigation to your button icons should have a distinct theme which coincides with your brand identity. If you plan to change this with a later update, don’t completely warp it. Inconsistency creates a chaotic feel, which will drive away your business like crazy!
When you start putting wheels in motion for your app, ensure that you avoid these three mistakes as a priority. There are many more to be aware of, but none of them are quite so lethal!