So, this is the mobile era, isn’t it? The world is going mobile and businesses too, need to go mobile. You can easily have access to any information, all you have to do is just reach into your pocket.
The number of mobile phone users has already surpassed the desktop users and the gap is widening at a prodigious rate. It’s no longer a debate whether mobile apps can be a part of marketing strategies, we already know that. However, the question is why mobile applications are a better option when compared with mobile websites. Even statistics speak volumes of how mobile apps and supports the shift in the pattern of consumer behavior. Studies show that people prefer mobile apps over mobile websites.
That being said, it clearly paints the picture of the domination of mobile apps and has the capability of reaching out to potential consumers. As a result, businesses have taken note of it and are including mobile apps in their marketing strategies. They now use mobile channels for communicating with consumers. They are investing in mobile app development and are providing their services to users via mobile apps. Large enterprises have their own in-house development team whereas, small and mid-scale enterprises hire mobile app development company, either way, it’s feasible option.
Mobile apps are essential for any company who wishes to have a strong online presence. However, enterprises are often confused as to why mobile apps have an upper hand over mobile websites. Let’s get an insight of it.
– Increase user engagement and interaction:
Through mobile apps, you can take the engagement level to a whole new level allowing users to become more immersed in the experience. Mobile apps allow enterprises to deploy more interactive channels for engaging with users and making them stay on your app. Applications can integrate features that enable users to interact and communicate with you in an effective way. The ease of use and accessibility of mobile apps reduces the loading time, in fact, enhances user engagement.
– Mobile apps offer better optimization:
You can easily customize your mobile app based on users based depending on their interests. Personalization is critical in making a mobile user experience delightful and interactive. Even if your app is not optimized and you’re giving a thought of missing it, then behold that thought. Recently, Google has planned to introduce a change in their ranking algorithm and would also consider mobile apps for search engines ranking, though the experiment is in the nascent stage but soon it will be rolled out. Personalizing your app can increase the conversion rate. After all, users will get what they want. Through mobile apps, you can let users set up their preferences and based on it, you can serve users with the customized functionality.
– Push Notification:
Email marketing has been there for quite some time, though it is still in use but with time things change and so do the marketing methodologies. Push notification is the new face of sending notifications. As you have observed that whenever there is any new functionality, you are being notified about it instantly. The ability to send instant notifications is one of the major reasons why enterprises are having a mobile app in the very first place.
– Ability to work offline:
Mobile apps can even work in offline mode. Though they still need internet connectivity but they can still offer basic content and functionality to users even in offline mode. On the other hand, this functionality is limited on websites.