Banks has been existing since the ancient times and with the fast pace changes in culture, structures, people and even technology, they have to keep up with the latest trend and attract more clients and customers in the process, and one of these is the logo which represents the image of that institution or establishment.
One of these banks is the Rizal Commercial Banking Corporation (RCBC) which is one of the major banks in the country launched its new corporate logo.
From its previous logo which is like a centered camera lens, the new RCBC logo is much more cleaner and minimalist which is the trend for corporate logos today like Apple. Its modern look is more inticing and attractive to the younger generations in which the first impression really matters for them. They also accompany it with the tag line “We Believe in You”,here they focused in helping their customers reach their dreams and ambitions as well as giving trust in managing their finances through their comprehensive banking programs and services.
In the Philippines, millennials are estimated to form about 1/3 of the population or around 35 million people.The survey reveals that 47% of millennials have been working longer hours more than 40 hours a week over the last five years compared with older generations.
With these statistics, millennials often have lesser time or free time for other activities that’s why they need something that wil hasten their tasks and that is also true for banking. RCBC banks are located across the country in strategic locations mostly near the hi-ways for easy access. They also have online banking where you can pay your bills quickly online just by logging in your personal laptop, pc and even your smartphones.
And for security, there have been no reports of any hacking or vulnerabilities in the bank unlike to other banks. It is better to be safe than sorry in where you will save your finances. They also support the youth to save by joining BSP’s Banking on Your Future (BOYF) Kiddie and Teen Account Program in nurturing good saving habits among millions of Filipino children.
RCBC also has accomplishments like winning 5 awards in the 12th Annual Philippine Dealing Systems Holdings Corporation & Subsidiaries (PDS) and Best Philippine Bank in Fixed Income & Forex cited by Asia Money.
The new RCBC logo will be visible very soon in your nearest RCBC branch and even more inpired to serve the public with its invigorated and renewed commitment to serve its clients and help them succeed in their financial journey.