So, this is the mobile era, isn’t it? The world is going mobile and businesses too, need to go mobile. You can easily have access to any information, all you have to do is just reach into your pocket.

The number of mobile phone users has already surpassed the desktop users and the gap is widening at a prodigious rate. It’s no longer a debate whether mobile apps can be a part of marketing strategies, we already know that. However, the question is why mobile applications are a better option when compared with mobile websites. Even statistics speak volumes of how mobile apps and supports the shift in the pattern of consumer behavior. Studies show that people prefer mobile apps over mobile websites.

That being said, it clearly paints the picture of the domination of mobile apps and has the capability of reaching out to potential consumers. As a result, businesses have taken note of it and are including mobile apps in their marketing strategies. They now use mobile channels for communicating with consumers. They are investing in mobile app development and are providing their services to users via mobile apps. Large enterprises have their own in-house development team whereas, small and mid-scale enterprises hire mobile app development company, either way, it’s feasible option.

Mobile apps are essential for any company who wishes to have a strong online presence. However, enterprises are often confused as to why mobile apps have an upper hand over mobile websites. Let’s get an insight of it.

– Increase user engagement and interaction:
Through mobile apps, you can take the engagement level to a whole new level allowing users to become more immersed in the experience. Mobile apps allow enterprises to deploy more interactive channels for engaging with users and making them stay on your app. Applications can integrate features that enable users to interact and communicate with you in an effective way. The ease of use and accessibility of mobile apps reduces the loading time, in fact, enhances user engagement.

– Mobile apps offer better optimization:
You can easily customize your mobile app based on users based depending on their interests. Personalization is critical in making a mobile user experience delightful and interactive. Even if your app is not optimized and you’re giving a thought of missing it, then behold that thought. Recently, Google has planned to introduce a change in their ranking algorithm and would also consider mobile apps for search engines ranking, though the experiment is in the nascent stage but soon it will be rolled out. Personalizing your app can increase the conversion rate. After all, users will get what they want. Through mobile apps, you can let users set up their preferences and based on it, you can serve users with the customized functionality.

– Push Notification:
Email marketing has been there for quite some time, though it is still in use but with time things change and so do the marketing methodologies. Push notification is the new face of sending notifications. As you have observed that whenever there is any new functionality, you are being notified about it instantly. The ability to send instant notifications is one of the major reasons why enterprises are having a mobile app in the very first place.

– Ability to work offline:
Mobile apps can even work in offline mode. Though they still need internet connectivity but they can still offer basic content and functionality to users even in offline mode. On the other hand, this functionality is limited on websites.

Everyday, people are looking for interesting ways on how to communicate. In social media alone, you can just log in with your Facebook account and start chatting with your friends and colleagues. Aside from that, you can visit Facebook pages and groups to know more about the latest happenings within your circles. Another common way is web surfing. With the help of blogs and websites, you can get the information that you truly need. One website can point you to a specific niche and you can start gathering important data. You can also maintain a blog or website—this will serve as an online farm in which you can gather data through your website’s visitors. At first, your website will have limited visits, and you need to pump your marketing effort.

In this case, there is a specific chatbox application that you can use. This embeddable chat app is known as Chatwing. Many bloggers have used this application and it generated quite a buzz in the blogosphere. The wonders of the Chatwing chatbox can be summarized in several important points: easy installation, wide customization options, social media advantage, and easy admin setup. You can experience all of these privileges in just few minutes prior to usage.

Visitors will enjoy an entertaining chat app, so you must put in creative color schemes. With Chatwing’s set of colors, you can even design a scheme of your own. Add a classy font style and you will have a shoutbox that generates attention. Social media login can also be controlled in
the dashboard—you can choose to allow all four login methods: Facebook, Twitter, Google, and Yahoo.

The Chatwing app may be a simple tool that can be used by everyone, but it boasts high professionalism and connectivity rate. Aside from that, the tool can also be used for marketing and awareness campaigns.

Find Chatwing online @ http://chatwing.com

Since the release of the Google+ Plus int the public, you have noticed that there is still something missing in the Google Social Network, and that is the Custom URL or Vanity name which is already available in most popular social media sitest such as facebook.

From Google source person Saurabh Sharma in his post https://plus.google.com/109179785755319022525/posts/aWREtiDhse2 announced that they are introducing or finally implementing the custom URL to better find the product or person much easier and recognize the brand directly in the browser URL.

“Custom URLs will also be available to people and pages worldwide, At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals”

So I assume the they will be implemented by Google+ account first for big companies to avoid any conflicts, product, or service infringement issues.

Hope they will release this soon as to catch up with the top social network and have a better visibility of the account or product page not just in google+ page but in overall search results.