This signifies the successful rebranding of Sulit to become a more convenient platform that will inspire Filipinos to rethink what they know about online selling in the country.
“The brand change is a representation cf our commitment to change how Filipinos perceive online selling. It also reinforces the great feeling of being able to get value from items that are just gathering dust in your home,” said OLX Philippines Managing Director RJ David.
OLX.ph encourages Cebuanos to take a second look inside their homes. Their potential wealth might be taking the form of unused handbags, clothes, books, speakers, and appliances all hiding in plain sight.
This, as OLX.ph opens physical offices in key cities outside Metro Manila, starting with Cebu this year, bringing OLX’s mission closer to the Cebuanos.
Cebuanos can earn money from these unused personal items by joining OLX’s Yesss, Yaman! movement and becoming part of the next one million Filipinos selling their secondhand items on OLX.ph.
“Filipinos do not have much of a tradition of selling second hand items so that most households end up with a clutter of items that are no longer used. If sold, these can turn into real value, which people can use to buy new things,” David explained. All they need to do is take a photo of the tem that may still be of value to others then post it on OLX.ph. They can also use their mobile phones to post an add using the OLX app available for iOS and Android users.
Through the Yesss, Yaman! movement, Cebuanos not only t’,~rn extra cash, they also free more space in their homes and nurture their entrepreneurial spirit.
OLX.ph assures Cebuanos that the rebranding is simply a name change. All the things sellers and buyers came to love about Sulit, such as wide variety of listings, free ad posting, and multiple seller ciqoices, will still be reflected on OLX.ph.
Netrepreneur Connections Enterprises Inc.
He added that there will be no impact to the sellers and the items they have posted for sale. Even the local management team remains the same Sulit team that has been serving its online users since its launch in 2006. Through the Yesss, Yaman! movement, Cebuanos not only earn e~tra cash, they also free more space in their homes and nurture their entrepreneurial spirit.
OLX.ph is the Philippines’ leading buy and sell website that is committed to change how Filipinos perceive online selling and encourage them to join the millions of people around the globe who have already used OLX to sell their things.
RJ and Arianne David founded Sulit.com.ph in September 2006 with a capital of P2,400.00 (Yes, your cellphone is probably 10x more expensive) which they used for the domain name ‘Sulit.com.ph’ and website hosting fees. They initially launched it as an experimental website to see which niche market was best to target but after seeing the traffic spike in all categories, it seemed launching a general
classified ads website was the most logical choice.
RJ acted as the web developer-slash-architect-slash-master-SEO while Arianne played the role of web-designer-slash-test engineer. The site’s traffic continued to increase so the founders eventually left their day jobs to pursue full time management of Sulit.
With the site’s unexpected rapid growth, the founders decided to incorporate Sulit.com.ph under a corporation. The company was incorporated in January 25, 2008 under the name Netrepreneur Connections Enterprises, Inc. (Netcon) but remained to be a home-based business.
In August 2009, RJ and Arianne closed an investment from Naspers, a South Africa-based multinational mass media company with businesses holding leading market positions in different
regions of the world.
It was also dudng this time that the founding group moved their operations from their home in Angono, Rizal to a new office in Ortigas Center and started hiring more team members that led to the development of intensive website features designed to make buying and selling online a lot faster and easier for Filipinos.
Sulit also became the first local classified ads website to be seen on mainstream media when it launched a TV commercial in 2012 with the “Ano hanap mo?” buyer campaign followed by “Ang hindi na ginagamit… Ibenta mo nap seller campaign.
In 2013, the focus shifted to mobile with the release of the Android and iOS native apps. The site also became increasingly popular not only to entrepreneurs but also to Filipinos who have a lot of personal pre-loved items to sell such as shoes, sofa, guitar, bike, etc.
As it is the biggest C2C buy and sell platform in the Philippines, Sulit became a part of the OLX network, the world’s leading brand for online classifieds, and eventually became the local arm as it officially carded the OLX Philippines name on March 19, 2014.
Netrepreneur Connections Enterprises Inc.
OLX Philippines continues to increase its reach nationwide as it also opened a new office in Cebu, while maintaining operations in Manila.
Yesss, Yaman! is OLX’s latest campaign, urging Filipinos everywhere to take a closer look at their personal items that are just lying around at home and sell them online to earn extra cash on the side while decluttering at the same time.
Before RJ became the Managing Director and co-founder of Sulit.com.ph, and now Chairman, President and Managing Director for OLX Philippines, he was, at one point, an employee himself.
RJ is a BS Mechanical Engineering graduate from the University of the Philippines, Diliman. Even as he took ME, RJ was already very. passionate about programming since he got his hands on a Turbo Pascal book. He devoted his free hours inside the library, reading ME-related books that after graduating, he can already code a dynamic website.
He became an instructor at his alma mater’s Department of Mechanical Engineering for a year and later on became a Bio-Mechanical Engineer for an orthopedic company where he designed prosthesis and tools used for hip implants. Seven months into this job, he decided to transfer to an IT-related industry, becoming a software test engineer for 2 years, a PHP architect and a freelance web developer, honing his programming skills even more that lead him to resign from his day job and freelance gigs to start on his own website.
After putting up Sulit.comph, now OLX.ph, ILl has received multiple esteemed awards such as the Go Negosyo Inspiring Young Filipino Entrepreneur Award and Business Excellence Award from Go Negosyo and BPI Family Savings Bank in 2011, PLDT MVP Bossing Award in 2012, and Techilopreneur Award for Go Negosyo’s Filipino Technopreneur Summit in 2013. He was also featured in one of Go Negosyo’s 50 Inspiring Stories of Young Entrepreneurs book in 2012 and another upcoming feature is in the works this year. Just recently, he and his wife, Arianne David, graced the digital cover of Entrepreneur Magazine.
In his free time, RJ loves to go on road trips and travel abroad with Arianne.
As a young girl, Arianne wanted to become an astronaut and conquer outer space. She did not become an astronaut but she sure is conquering cyberspace with her former classmate, now husband and business partner, RJ David.
Having a degree in BS Computer Science as well as taking on jobs from her previous employers from IT companies sharpened Arianne’s technical skills further. When they started Sulit.com.ph, now OLX.ph, she acted as the web designer and test engineer, meaning she was responsible for the iconic Sulit logo and brand colors. These day’s, she wears a different hat as the Head of Operations and personally oversees both the Finance and Customer Service departments of the company. She is also responsible for cultivating the unique culture that is observed in OLX and ensures that all employees are holistically compensated.
Arianne is also a recipient of the PLDT MVP Bossing Award and has landed a feature in Go Negosyo’s 50 Inspiring Young Stories of Young Entrepreneurs book in 2012. She also graced the digital cover of the May 2014 issue of Entrepreneur Magazine.
Her hobbies include collecting Starbucks mugs as souvenirs from the different places she and RJ had been in and trying out cooking and becoming the next best chef.