Globe Telecom’s anti-spam drive is a great example of crowd-sourcing campaign expected to become one of the top consumer trends in 2015, according to trendwatching.com.
A well-respected authority on consumer trends, trendwatching.com compiled 10 key trends that will shape Asian consumerism this year. The report was released last month.
“From Manila to Mumbai, 2015 will see the pace of change and innovation (will) continue to accelerate across Asia. The evolution of consumer expectations is endless, and the year ahead will be one where fortunes are made, remade and unmade in every corner of APAC. Trends aren’t really the point; opportunities are. Each one of the 10 trends highlights a key, actionable innovation opportunity that could see you serve, delight, surprise or build stronger relationships with consumers,” the agency said.
One of such trends is “better together” which means generating crowd action for concrete change. Trendwatching.com forecasts that brands, governments and institutions will tap consumer action and participation in effecting lasting change.
Trendwatching.com then cited as a great example Globe Telecom’s anti-spam campaign:
“Philippine major telco provider Globe Telecom launched its #StopSPAM campaign in June 2014 with an online platform allowing mobile users to report and fight text spams/scams. Alleged spammers are issued warnings, and persistent offenders deactivated from the service,”
it noted. Established in 2002, trendwatching.com provide information that help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. (http://trendwatching.com/trends/10-asian-trends-for-2015/)
Globe initiated early last year its most comprehensive and aggressive campaign to combat proliferation of spam messages. As part of the campaign, Globe made available on a company web page a channel through which its customers can report text spams and text scams alike. Customers simply have to go to http://www.globe.com.ph/stopspam and provide all the details required. Numbers that are reported to be source of text spams are first sent warnings and those that are persistent source of text spams are deactivated from the service.
Globe Telecom’s anti-spam campaign prompted the National Telecommunications Commission to order two local companies to immediately stop sending spam messages to customers of Globe, providing respite to Globe customers who constantly receive annoying spam messages. The NTC’s directive stemmed from separate complaints filed by Globe Telecom against the two companies whose agents and employees were involved in sending unsolicited promotional text messages to Globe mobile customers.
The company also put into operation in August last year a filtering mechanism, which prevents the transmittal of spam and scam messages to mobile devices. The volume of messages blocked by the network filtering system averages about 140,000/day. As of January 19, Globe has so far blocked close to 10 million spam and scam messages.
Aside from the web page dedicated to its anti-spam campaign, customers may also report via the Globe website through Talk2Globe Chat (http://chat.globe.com.ph); send a message through Globe Contact Form (http://globe.com.ph/talk2Globenow) and by tweeting @Talk2GLOBE on Twitter. They can put in the number, the exact message, and the time and date the text spam was received.
Globe leads Telecom Innovation with first ever Private 5G SA Network in PH
Globe, in partnership with Hewlett Packard Enterprise (HPE), has successfully showcased the first-ever Private 5G Standalone (5G SA) Network in the country. Built with technology from Athonet, a Hewlett Packard Enterprise company, the network delivers cellular connectivity to enterprises and organizations as an alternative or complementary solution to Wi-Fi and public mobile technologies.
The strength and scalability of the Athonet 5G Core was demonstrated at the recent INNOVANIA: Technology and Innovation Day, a tech fiesta that featured a myriad of digital solutions.
Athonet’s 5G SA Starter Kit is an easy-to-use, all-in-one package, including SIM cards, a radio, and a top-rated mobile core network in a briefcase. It offers high-quality video and audio, with download speeds of up to 780 Mbps and upload speeds up to 150 Mbps. The kit is a plug-and-play Private 5G SA Network powered by a standard outlet and is designed to work seamlessly with business applications through its N6 interface.
A private 5G SA network provides unique advantages for entities, including enhanced security, customization, ultra-low latency, and high capacity. It can handle massive Internet of Things (IoT) deployments and is particularly beneficial for mission-critical applications.
“The breakthrough Private 5G Standalone Network brings us closer to a digitally transformed enterprise landscape,” said Yoke Kong Seow, Chief Technical Advisor at Globe.
“5G offers a lot of surprising use cases. Exploring it and doing customer pilot deployment will bring meaningful results and opportunities. This successful demonstration of the first Private 5G SA Network heralds another innovation for our enterprise customers to experience,” he added.
The partnership with HPE offers flexibility in building the Private 5G network. Enterprises can choose to host the solution in the cloud, acquire a complete solution including HPE edge servers and Athonet software, or just license the software to integrate into existing infrastructure. They can also customize their own kit for specific coverage and capacity requirements as use cases and business requirements grow.
Loh Khai Peng, Vice President, APAC Sales at HPE, said, “With our Athonet technology, we are enabling a new era of connectivity for businesses. HPE is proud to partner with Globe on this groundbreaking endeavor, providing solutions that are not only tailored for specific needs but are also scalable, secure, and highly reliable.”
With Globe’s commitment to digital transformation and the successful showcase of the Private 5G SA Network, the future of Philippine businesses is being redefined, ushering in an age of increased productivity, cost efficiency, and quality.
To learn more about Globe, visit https://www.globe.com.ph/
Globe Cable Theft Incidents
Leading digital solutions platform Globe recorded 746 incidents of cable theft in the first five months of the year, affecting at least 1,600 customers who experienced connectivity issues due to the deliberate cable cuts.
The cases declined from the same five-month period last year at 1,876, and a full year total of 3,598. But this is due to the reduction in existing copper cable lines as part of Globe’s transition to fiber, and the bundling of cables that makes it more difficult to cut. Copper is the type of cable often stolen and sold to junk shops at around P470 per kilo.
“While the reported cases may have decreased, we believe one incident is one too many. Because ultimately, it’s our customers who suffer. Cable theft causes unnecessary inconvenience for our customers,” said Raymond Policarpio, Vice President of Globe At Home Broadband Business.
Globe continues to vigorously campaign against cable theft, partnering with law enforcement agencies and local government units to address the problem. Globe also had to allocate P1.4 million to reimburse subscribers affected by outages caused by the illegal acts.
“As we continue to work closely with law enforcers and local government units to stop these thieves, we urge our customers to be vigilant and immediately report cable theft incidents via Globe Security hotlines and firstname.lastname@example.org,” Policarpio added.
Reports can be made via the Globe Security Hotline: 0917 6888545 (nationwide), 0906 3244626 (Visayas) and 09177915794 (Mindanao).
Globe has undertaken several measures to improve connectivity services and address cable theft. It continues to expand its fiber deployment and migrate its customers from fixed wireless and legacy technology since last year. In 2022, Globe installed 1.4 million fiber-to-the-home lines, with the rollout continuing vigorously this year. This move guarantees access to high-speed, reliable internet while simultaneously mitigating the impact of pervasive cable theft.
Aside from reducing its copper cable footprint, Globe is introducing fiber cable labeling to deter thieves. It is also undertaking vertical clearance correction and tree-trimming initiatives to limit easy access to aerial cables.
Working together with various stakeholders, Globe is transitioning its operating teams from a reactive stance to proactive roving operations. In August last year, Globe allied with an industry-wide initiative known as “Oplan Kontra Putol.” This collective effort, in conjunction with other cable and telecom providers in the country, aims to raise public awareness about illegal cable cutting and disruptions it causes families and communities.
Globe has also amplified its campaign against cable theft through its Bantay Kable Program, operating in synergy with the Philippine National Police (PNP) and local government units, such as in Bacolod City. In 2022, Executive Order 015 was issued by Mayor Alfredo Abelardo “Albee” Benitez to address the rampant theft of wires of various telecommunications companies in Bacolod City.
Globe calls for support from various local chief executives to strengthen existing legislation to prevent unnecessary telco service disruptions due to intentional wire cutting and theft
To learn more about Globe, visit https://www.globe.com.ph.
Globe 5G connected robots
Leading digital solutions platform Globe once again achieved a significant technological milestone as it successfully showcased 5G-connected robots at the recent INNOVANIA: Technology and Innovations Day held at The Globe Tower in BGC.
The event served as a platform for Globe teams and vendor partners to introduce their latest technological advancements and innovations that hold immense value for both the company and its customers.
In a collaborative effort with MySolutions, the authorized distributor of Pudu Robotics in the Philippines, Globe presented a series of robots, all successfully connected to the 5G network, enabling them to perform their designated tasks with precision and efficiency.
For one, the concierge robot effortlessly guided attendees to various booths and meeting rooms, the delivery robot flawlessly transported materials throughout the event, and the cleaning robot maintained a pristine environment within the venue.
These demonstrations clearly showed the power of 5G-connected robots in boosting productivity in many industries. This innovative solution encourages businesses to use automation, proven to improve operations and increase customer satisfaction.
The developments also underscore Globe’s strategic positioning in leveraging its technological capability to enable and deploy 5G-connected robots across diverse sectors.
“Globe has always been a purveyor of innovations and new technology solutions, consistently emerging as a key enabler of diverse 5G use cases. These advanced robots are capable of executing various use cases spanning across industries, including hospitality and logistics. They represent a significant leap forward in leveraging 5G technology to drive efficiency and effectiveness in diverse operational scenarios,” said Gerhard Tan, Director and Head of Technology Strategy and Innovation at Globe.
“With our extensive network infrastructure and cutting-edge technologies, we empower individuals, businesses, and industries to unlock the transformative potential of 5G,” he added.
Tan said through seamless connectivity, Globe facilitates groundbreaking applications in various domains such as autonomous vehicles, smart cities, immersive virtual reality experiences, and revolutionary Internet of Things (IoT) deployments. Its recent accomplishment with the 5G-connected robots is yet another testament to the company’s commitment to propelling society into a future defined by limitless possibilities.
With the advancement of artificial intelligence (AI), robots are increasingly being deployed across industries to automate processes. As Globe continues to enhance its capabilities, it remains at the forefront of the Industry 4.0 revolution, consistently championing technological advancements that significantly contribute to both business and societal growth.
To learn more about Globe, visit https://www.globe.com.ph/.
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