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DigPH Collaborates with Globe in the 1st digital marketing convention in the Philippines for SMEs

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Globe myBusiness and Google have teamed up to help small and medium-sized Filipino enterprises grow via the first Philippine digital marketing convention for SMEs. The event, dubbed “DigPH”, brings together over 350 entrepreneurs on April 22 at Makati Shangri-La Hotel.

Martha Sazon, Globe Senior Vice President for myBusiness, said: “Globe believes that SMEs are the country’s economic driving force. That’s why we continuously develop products and services crucial to their growth and sustainability. Through DigPH, we’re giving business owners another innovative way to do business more easily.  We’re providing insights into effective digital marketing strategies that will allow them to reach to new customers.  We are also sharing affordable techniques to understand customer behavior and build their brand online.”

Google and Globe myBusiness together with Globe Digital Advertising (AdSpark), came up with DigPH in response to recent research showing the overwhelming desire of SMEs to adopt smarter and more affordable marketing strategies to increase sales and customer engagement.

However, for a typical Filipino SME owner, marketing remains a challenge due to tight budgets and a lack of information. While digital marketing is a compelling channel to engage customers, many business owners do not know where to start and how to maximize the returns on their investment.

On the other hand, Filipino consumers love using the web for both work and play. On any given day they turn to the web to shop, watch movies, listen to music, do research, or catch up with friends on a whole host of devices.

DigPH aims to bridge the gap between consumers and SME brands by equipping businesses with the know-how to reach their target market through digital marketing. Participants will learn from industry experts and SME owners in the country who are successfully using digital marketing techniques to expand their business as well live product demos and practical tips for success on digital.

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Among the speakers lined up for the full-day event are: Google Philippines Country Manager Ken Lingan, GroupM Digital Head Laurent Goirand, Globe myBusiness Marketing VP Barbara Dawn Dapul, Adobo Connection Founder and Director Jerome Uy, FourEyes Co-Founder and CEO Pavan Challa,  DirectWithHotels CEO Emiliano Zulberti, Diamond Rent-a-car Operations VP Quincy Buenaflor, and AdSpark Strategic Accounts Sr. Manager Mark Siggaoat. 

In addition, there will be a panel discussion with Google Southeast Asia Channel Sales Head Matthew Heller and Gopher Group COO Talei Wood, to be moderated by AdSpark Director Bela Gupta D’Souza. To learn more about DigPH, visit www.dig.ph.

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Globe

Register your #Globe At Home Prepaid WiFi SIM now

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Globe at Home is making it easy, hassle-free, and rewarding for Home Prepaid WiFi users to comply with the SIM Registration Act before the April 26 registration deadline to avoid deactivation and keep the best times going.

“We are calling on our Home Prepaid WiFi subscribers to register their SIM as soon as possible so they can enjoy uninterrupted home connection and the numerous promos and rewards exclusive to Globe At Home customers,” said Raymond Policarpio, Vice President of Globe At Home Brand Management.

The registration process is quick and convenient. Just follow these five simple steps.

● Download the GlobeOne app and create an account using your mobile number.

● Connect to your Home Prepaid WiFi device and enroll your account using the number found in the modem box and click “Register Your SIM Now.”

● Fill out the form. Upload one valid government ID and a selfie.

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● Enter the one-time password sent to your mobile number.

● Wait for the confirmation message and remember the registration reference code.

Register your #Globe At Home Prepaid WiFi SIM now

To ensure a smooth registration process, Globe advises its subscribers to have all the necessary information and documents ready. These include the following:

● Full name

● Birthday

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● Sex

● Address

● Type of government ID presented

● ID number

● Government ID with photo

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You will also need to declare that the information you provided is true and correct.

The SIM Card Registration Act is a necessary step to address the growing problem of fraud and cybercrime using unregistered SIMs.

So hurry and register your Home Prepaid WiFi SIM today via the GlobeOne app to avoid deactivation of your SIM and help promote a safer and more secure digital environment for all. New subscribers, meanwhile, are encouraged to register their Home Prepaid WiFi SIM right away to avoid deactivation.

To learn more about the SIM Registration Act, visit https://www.globe.com.ph/help/sim-registration-act.

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Globe Group’s ECPay, Puregold roll out Aling Puring app for sari-sari store owners

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Globe and its subsidiary Electronic Commerce Philippines Inc. (ECPAY), together with leading supermarket chain Puregold, are ramping up the rollout of the Aling Puring app to uplift and digitalize micro, small, and medium-sized enterprises (MSMEs), especially sari-sari stores.

The new mobile service offers Tindahan ni Aling Puring (TNAP) members a one-stop-shop for digital transactions such as cash-in, load, and bills payment. TNAP is Puregold’s loyalty and membership program for resellers.

Powered and developed by ECPay, the Aling Puring app enables MSMEs to keep up with the changing business landscape and thrive in a digital economy.

The move supports the two companies’ continuous efforts to be a partner of MSMEs in recovering from the pandemic.

“Puregold has been a big part of sari-sari stores in building their businesses through the years. It is our advocacy to continuously support them in achieving their aspirations for themselves and their families. Sa lahat ng aming Ka-Asenso, nasa inyo ang panalo!” said Antonio Delos Santos II, Puregold’s VP for Operations.

“We are a proud partner of Puregold and we share the same purpose of helping MSMEs and contributing to nation-building through digitalization,” said Cleo Santos, Globe Channel Management Head.

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“As part of the Globe Group, we are one with the thrust of helping pivot not only customers but even our channels into digital. And Puregold is one of our pioneer partners in digitalizing sari-sari stores.” said Jasmin Montelibano, President and CEO of ECPay.

To keep pace in a constantly evolving business world, the digitalization of MSMEs has become more critical than ever. Through the Aling Puring app, Puregold is able to support the growth of the sector by offering additional income opportunities through digital services.

Created in May last year, the app is currently being rolled out in different Puregold branches across the country. It was launched at the recent opening of Puregold’s Mango Cebu branch where around 75 sari-sari store owners joined a salu-salo or get-together aimed at onboarding more stores onto the platform.

Globe and Puregold are long-time partners in advocating for the digital empowerment of Filipinos to prepare them for a digitally-enabled future.

To learn more about ECPay, visit https://www.ecpay.com.ph/.

PHOTO CAPTION: Sari-sari store owners took part in a salu-salo at Puregold’s Mango Cebu branch to get onboarded on the Aling Puring app.

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#Globe Sparks Hope with Heroes of Learning Awards: Submit your Entries and Nominations Now

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When schools closed and the pandemic pushed education to remote learning, we knew that students would pay a heavy price. True enough, a 2021 research showed that 86% of students believed that they learned less under remote learning. 66% of those who attend classes virtually and 74% under hybrid learning were also no better mainly because of one reason: lack of innovative and technology-driven solutions to support these set-ups.

This troubling reality didn’t cause learners to falter, because Globe believes that it brought out the best of us, and we can see these inspiring stories every day.

As part of its commitment to uplift education through technology, Globe launches Heroes of Learning Awards, a search to honor modern-day heroes who shined bright or became a light for others amid obstacles. The awards will spotlight their inspiring journeys and support them further by equipping them with the relevant e-learning tools they need.

#Globe Sparks Hope with Heroes of Learning Awards: Submit your Entries and Nominations Now

Students, educators, and parents are eligible to join, to be judged according to the following criteria: students must exemplify academic excellence, courage, and innovation. Parents must epitomize courage and innovation as well, while educators must demonstrate excellence in teaching, courage, and innovation.

More than just a trophy, chosen Heroes of Learning will be hailed as Globe for Education ambassadors and will take home Php 50,000 in GCash credits, Samsung Galaxy AO3 Blue 64GB loaded with P5,000 worth of Globe Prepaid credits, 12-month subscription to GFiber Unli Plan, Globe MyFi LTE, and on top of that, KodeGo full course scholarship worth Php 80,000, free 8-session tutorials with Edventure, and two e-passes to Ayala Museum.

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Nominations and entries will be accepted on or before April 30, 2023. Announcement of winners will be via a private Zoom event on May 18, 2023.

Submit your entries or nominations now. Visit www.glbe.co/heroesoflearning for more details. Per DTI Fair Trade Permit No. FTEB-161107 Series of 2023.

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