Globe seals partnership with leading UAE telco du, to benefit 1 million OFWs by offering the lowest calling rate to PH. In the photo are du Executive Vice President, Consumer Business, Mr. Ahmed Mokhles, and Globe International Business Group Director for Marketing Carmina Velayo-Villo
Seals partnership to benefit 1 million OFWs
Expanding its reach to overseas Filipinos in the Middle East, Globe launched a co-branded service with du, the Middle East’s fastest growing telecommunications company, based in the United Arab Emirates. With approximately 7.3 million mobile subscribers, the Kabayan offer of du allows their prepaid mobile subscribers to call Globe and TM for 20% less than the cost of calls to other networks in the Philippines.
Pinoys in the UAE can now call home for less at just 36 fils or 4.35 pesos per minute – a 20% savings compared to the rate of 45 fils or 5.45 pesos per minute for calls to other Philippine networks. A du prepaid subscriber only needs to dial *135*71# to activate the service for free. A setup fee of AED 1 or 12 pesos applies for each call.
“There are close to one million OFWs in the UAE, and we at Globe have endeavored to forge ties with a top telecommunications company like du to provide Filipinos abroad with better, more accessible means to call home,” said Globe EVP & COO for International and Business Markets Gil Genio.
“We are excited about this partnership with du as we jointly work towards providing even more value to our customers in the UAE. The seven Emirates have afforded our fellow Filipinos with wonderful opportunities to live in a vibrant environment and work in a progressive economy. From Dubai to Abu Dhabi, Filipinos get to experience a unique cultural encounter, and when they yearn to share stories about their life abroad with loved ones back home, they are assured of the most affordable, quality IDD voice calls,” added Globe SVP for International Business Rizza Maniego-Eala.
“At du, we want to enhance the lives of our subscribers – anytime, anywhere. We know the Filipino community in the UAE work to keep ties strong by frequently calling their loved ones. Through our partnership with Globe, we are delighted that we can make this happen,” noted Fahad AlHassawi – Chief Commercial Officer, du.
This is Globe Telcom’s sixth co-branded partnership after the Kingdom of Saudi Arabia, Canada, Singapore, Hong Kong and Japan, complementing robust retail presence in the United States of America, the United Kingdom, Italy and Spain.
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