For exhibiting excellence in advocacy programs and internal communications initiatives, Globe Telecom earned citations from local marketing luminaries as it captured multiple accolades across various platforms at the recently-held 2015 PANAta Marketing Effectiveness Awards.
Among 59 awardees and top Philippine companies with multiple wins, the No. 1 mobile brand in the country captured distinctions in all of the categories it entered into. These include advocacy marketing as well as brand and internal communications.
“To be bestowed with these PANAta awards is an affirmation from local advertising industry stalwarts that our advocacies and communication programs transcend their purpose. They can serve as effective marketing tools to deliver a ‘Globe of good’ to a wider public as we continue to be a model corporate citizen of the Philippines,” said Globe Senior Vice President for Corporate Communications Yoly Crisanto.
Globe received an award for its Project 1 Phone, the far-reaching corporate social responsibility (CSR) program which encouraged customers of the telco as well as its enterprise ICT segment Globe Business to take part in a wide-scale electronic waste (e-waste) recycling movement. The idea of donating old mobile phone units into useful materials for building schools in Aklan resonated well among stakeholders and concretized the concept of a viable environmental sustainability drive.
With over 50 enterprise clients pitching-in, Project 1 Phone has helped reduce greenhouse gases by about 207 million kilograms. Online, the promotional video material has so far garnered more than 471,000 YouTube views, while total digital efforts accounted for 37.2 million impressions. Most importantly, the proceeds have reached more than US$ 189,000 or P8 million for the construction of Aklan-based schools.
Globe also won an award for its #ProjectWonderful integrated corporate campaign. It sparked genuine customer centricity and innate care for its customers, especially for Typhoon Haiyan survivors as the telco’s response to nation-building in the aftermath of the calamity. It contributed to donation and fund-generation as well as triggered volunteerism to build 100 homes in Leyte and Aklan. Media mileage also reached more than US$ 2 million from the PR executions’ global buzz online brought about by American actor Gabriel Macht’s involvement, and also through traditional broadcast channels. #ProjectWonderful also redounded on the telco’s business by positively affecting its financial performance during the campaign period.
Another advocacy winner was the Globe #StopSpam campaign for effectively combating unsolicited text messages. This was made possible through an integrated marketing communications plan using news and public affairs as catalyst for the movement. It banked on the strength of current affairs platforms on TV to launch and deliver credibility. After making rounds in social media and picked up by traditional outfits as well as online sites, #StopSpam generated an enormous 50 million Twitter impressions from almost 10,500 mentions in 2014. It also helped the telco to block over 2 million spam and scam messages, ultimately benefiting its 2-million plus postpaid customers.
Rounding up the wins for Globe was its CSR pillar “Give,” which promotes active citizenship through volunteerism by engaging employees to share their time, talent and treasure. It involved major campaigns to encourage involvement in volunteering and “volun-teaming” hubs, the “Cordi Challenge 6” bike event for the re-greening of the Cordilleras, Brigada Eskwela for education, and pledging for the Earth Hour/Earth Month, among others.
Distinguishing brand communications that strengthen and build business on top of espousing core PANA values, the PANAta Marketing Effectiveness Awards saw the participation of advertisers, advertising agencies, media agencies, advertising suppliers, academe, government agencies and non-government organizations. The only local telecommunications company recognized by the esteemed advertising body this year, Globe has also been an active member of PANA as a responsible advertiser, adhering to strict and ethical standards of practice in Philippine advertising.
Innovation: An Enabler of Sustainability #SAP, #Globe share How #Technology Helps Ensure Sustainable Future
Nowadays, more and more consumers and businesses take on sustainability as a strategic imperative to unlock competitive and growth opportunities. In a recent report, PricewaterhouseCoopers noted that 43 percent of CEOs in the Philippines included climate change and environmental damage in their strategic risk management activities.
But what does innovation have to do with sustainability? How does it help enable companies to become more sustainable?
In the recently held Globe Innovtalks, in collaboration with SAP SE (NYSE: SAP), Simone Pigason, Head of Digital, Resilient, and Sustainable Supply Chain of SAP Southeast Asia, and Ivan Curada, Cloud Engineer at Globe’s Information Systems Group (ISG), shared how innovations can help Philippine businesses pursue sustainability in today’s world.
Innovation in Supply Chains
Nowadays, most greenhouse gas (GHG) emissions originate from businesses’ supply chains. A 2020 study by non-profit charity CDP revealed that emissions from the supply chain are about 11.4 times greater than those from operations, making up at least 92 percent of the whole GHG emitted by a business.
Simone Pigason noted that digitalizing supply chains help organizations reduce their carbon emissions to become more sustainable. What’s more, this enables supply chains to be agile, productive, and connected, thus resilient to future disruptions.
“The global health crisis has shown businesses the importance of having resilient supply chains. And as various disruptions still happen globally, resilient supply chains are a must to provide consumers consistently with the goods and services they need,” said Pigason.
Pigason added that SAP has two sustainability enablers that allow businesses to track their sustainability efforts.
First, the Sustainability Control Tower automates the report of environmental, social, and governance (ESG) impacts and GHG emissions of businesses. Operating in a single dashboard, it also keeps track of emission levels from various areas. Through the Sustainability Control Tower, businesses can see what parts of the Philippines have the most carbon emissions.
Secondly, the Plastics Warrior is a gamification process by SAP, which motivates consumers to recycle more. Aside from notifying supermarket shoppers about their plastic use, it utilizes advanced analytics to learn about a retail company’s plastic waste. With the help of Plastics Warrior, businesses can enable Filipino citizens to recycle more.
Innovation in the Workplace
According to Curada, Globe generates at least 4,000 memos each month, with an average of five pages. If these are printed on paper, it consumes around 20,000 sheets or 40 reams per month. Recent research by Benoit Cushman-Roisin and Bruna Tanaka Cremonini revealed that 16.67 reams of paper are produced from a single tree, which takes years to grow.
To minimize paper consumption and enable faster approval processes, Curada explained how Globe digitalized its memos through its own system called memo.ph. This system drastically cut paper use in the company.
“This serverless application digitalizes our memo approval processes to allow us to save at least two trees every month. It also offers templates to make memo creation as easy as possible while using an open-source library, so you are not paying for any license to make this application possible,” added Curada.
Pigason could not agree more about utilizing technology in innovating the workplace.
“To become more sustainable, organizations must be able to digitalize their traditional processes. All these solutions and applications prove how technologies can help build a sustainable future in today’s world,” she said.
#MerryGCash: Up to P300,000 now up for grabs in the last draw of GCash’s Lucky Load promo #GCash
Get ready to greet the new year with a bang as GCash is giving buy load users a chance to win up to P300,000 in the last draw of its Lucky Load promo, which gives customers a chance to win a portion of a weekly pot prize by purchasing load and playing their earned tickets.
In the past weeks from November 21, 2022, thirteen buy load users have already won thousands of pesos, making their Christmas holidays a merrier experience, indeed!
GCash customers just need to keep on using the Buy Load feature until December 28, 2022, so that they get one ticket entry for every P50. Participants should bear in mind that the number of tickets will be rounded down. For example, if the load amount is P70 or P99, this will only earn you one ticket entry. So, why not spend some more and save that load for when you need it?
Once a GCash user gets the ticket, they can select 6 icons from a roster of 30 icons. After picking the six icons, the user can submit the ticket entry. To win, a player must have six matched icons, in no particular order, to the winning draw.
For the past weeks, the prize of P150,000 has been divided equally among all users with the corresponding number of matched icons. And since there were no winners during the 4th weekly draw, the prize was added to the pot of the final draw.
If there’s still no winners during the last draw, the remaining pot prize will be raffled off to 500 lucky winners on December 29, 2022. Winners will be posted on the GCash official Facebook page on or before January 10, 2023
Thanks to GCash, anyone can get a chance to enjoy even better holidays with more money to spend on shopping, travel, or some self-care, that’s why it’s important to buy more load to earn more tickets and have more chances to win up to P300,000.
The GCash app is available for free on the Google Play Store, App Store, and HuaweiApp Gallery. For more information, visit www.gcash.com.
Vertiv Offers Scalable Busbar Power Distribution System for Data Centers and Other Dynamic Environments #Vertiv
Vertiv™ Powerbar iMPB enables uninterrupted additions, upgrades and service without using floorspace
a global provider of critical digital infrastructure and continuity solutions, continues the expansion of its power distribution portfolio with the availability of Vertiv™ Powerbar iMPB, a modular busbar system designed to enable seamless, on-demand power upgrades in dynamic data center environments. Available in both copper and aluminum conductor offerings, the Vertiv Powerbar iMPB family features capacities from 160 amps to 1,000 amps and delivers reliable overhead power distribution, with the inherent benefit of also maximizing cooling airflow. The system is ideal for use in almost any size or style of data center, as well as laboratories, distribution warehouses, adaptable manufacturing plants and other dynamic environments. The Vertiv Powerbar iMPB is available in North America, Latin America, Asia – including Australia and New Zealand, India, Europe, the Middle East and Africa.
The busway system allows businesses to cost-effectively optimize and adapt power distribution infrastructure over time, maximizing availability through continuous power delivery to critical loads. User-friendly tap-off boxes with breaker protection can be placed anywhere along the busway and isolate active IT loads and nearby branch breakers to ensure continuous power delivery. The adaptive busbar comes with a simple sandwich-style joint pack construction that makes installation secure and easy, with no special tooling required. The Vertiv Powerbar iMPB includes a variety of capacity and connection configurations to allow for adjustments and upgrades with minimal outside support and no loss of power to critical loads.
“As more and more devices are added and higher rack densities become commonplace, space is at a premium in today’s data centers,” said Phil O’Doherty, managing director, E&I at Vertiv. “The power infrastructure must keep pace, which means being scalable and quick to deploy. The Vertiv Powerbar iMPB delivers on all fronts with a modular, easy-to-install system that is compact and flexible enough to meet constantly changing demands.”
The Vertiv™ Powerbar iMPB is UL 857 and IEC 61439-2 compliant, and the lightweight aluminum busway track chassis has an IP2X/3X safety rating with integrated finger-safe capabilities and ground-first/break-last design to ensure maximum safety while servicing. With both copper and recyclable aluminum conductor options, the busbar can be configured to meet the conductivity and safety requirements of any installation.
“Today’s dynamic IT environments require enterprises to be more flexible and scalable in managing IT equipment. The Vertiv Powerbar iMPB solves our customers’ power distribution and uptime needs without the need for complex cabling. Not only does it provide savings in the long term, but also simplifies data center design and deployment, and eases cooling airflow,” said Arunangshu Chattopadhyay, director, AC Power and power distribution, at Vertiv Asia.
The Vertiv Powerbar iMPB, a mature offering from Vertiv’s E&I brand, will supersede the previous Vertiv™ Liebert® MBX busway product that was available in North America and EMEA, and is compatible with the previous offering. The Vertiv Powerbar iMPB solution complements the Vertiv™ E&I switchgear range to provide a complete power distribution solution.
For more information about the Vertiv Powerbar iMPB and other data center power solutions, visit Vertiv.com.
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