Globe Telecom & AppDirect Partnership brings Asia’s First of its kind E-commerce platform in Philippines

AppDirect with Ernest Rey standing handshake
AppDirect with Ernest_Rey standing handshake

Globe President and CEO Ernest Cu (2nd from left) seals the agreement with AppDirect Regional Director for Asia Lincoln Jack Lincoln (2nd from right) to offer Philippine enterprises and SMEs cloud-based applications via the Globe AppMarket. Joining them are Globe IT Enabled Services Group VP for Sales Rey Lugtu and AppDirect Senior Account Manager for North America Chris Messick.

Globe Telecom is bringing Asia’s first-of-its-kind commerce platform in the country that will enable Philippine enterprises and SMEs access to cloud-based solutions and applications.

In partnership with AppDirect, a global commerce platform for selling cloud services, Globe has launched Globe AppMarket, a portal where business customers have the ability to find, try, buy and manage essential business solutions in one place with one bill and one login. It offers a collection of Software-as-a-Service (SaaS) applications such as CRM, Web Conferencing, Marketing/e-Marketing and Online Storage.

“Cloud has changed the way businesses around the world distribute and use software. Partnering with AppDirect’s robust, enterprise-grade platform will securely handle every aspect of cloud services monetization and management for Globe, including provisioning, billing, product integration, identity and access, and application management,” said Mike Frausing, Globe Senior Advisor for Enterprise and IT Enabled Services.

“The Asia-Pacific market is a strategic part of our business. Local and trusted service providers in the region such as Globe Telecom will play a key role in helping Philippine businesses gain access to the software they need, and we will lead the way in powering the cloud economy in the region and globally,” shared Lincoln J. Lincoln, AppDirect Asia Regional Director.

AppDirect is the cloud service commerce leader in making software and products accessible globally. The AppDirect cloud service commerce platform unites providers, developers and consumers of cloud services into a single ecosystem. This makes it easy for businesses to find, buy, manage and monitor cloud services from a central location and delivers new opportunities to distribute, sell, and market cloud services.

To know more about the Globe AppMarket, visit

About the Author

Jervie David Montejar
Pinoy Blogger, developer, foodie, self-proclaimed photographer and big anime and otaku fan. Likes RPG and action video games.

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