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6 Types of Push Notifications For Your App That Users Enjoy





There are many mobile app developers, who are defining the success of any mobile application by the number of installations. However, application downloads are considered as unique page views only – there are lots of people, who view your website; however, only some of them convert to your customers.

When it comes to talking about another metric that is extremely important than the number of downloads, it is how many numbers of people are coming back to your application the next day, week or month after they install it. This metric is known as retention rate.

Well, boosting the number of application downloads is important, but it is also essential to keep retention rates high and this is what developers need to focus on. If the retention rate of your application is high, it means users are faithful to your product. This faithfulness can also be nurtured by using pushy notifications for your app that users enjoy.

Push Notifications Will Retain Users

Do you know that people, who are allowing an application to send push notifications to their iPhones or Android phones, used that app three times more often than those, who turned push notifications off?


As per the Localitycs, push notifications are great that boost the user experience by serving valuable personalized messages at right time and at the right place. There are many successful mobile applications that make use of different types of push notifications.

Let’s have an instant look at some of the different types of push notifications for your mobile app that users enjoy:

Simple Push

Simple push notifications are quick and super simple option to send a one-off message straight away.

However, if you are subscribed to the Premium or Pro package, you can send simple notifications to all your application users or any of your customers within a defined location straight away.


This alert or notification message could be anything that you want your users to know right now.

Below, you can find some of the best examples of simple push notifications that you can send instantly:

Retail Shop – “Sale Alert” 50 to 70% off on everything, for today only!
Coffer Bar – Enjoy free breakfast muffin with your morning coffee today!

Mechanical Push Notifications

Talking about the mechanical push notifications, they are sent after a specific activity. This type of notification is caused by a user action or a predetermined time or event.
User Action: A banking application that allows its users to register their bank account in the app and sends machinal push notifications showing the current balance in your account after you paid your bill to any restaurant or anywhere.
Time: If the application is combined with a calendar, the application will send reminders every single time a user has an event planned.
Event: Whenever anyone likes your photo on Instagram, you get a push notification. Such notifications fall under the mechanical category as they are prompted by a simple event.


Scheduled Push

Over a selected period, you can create a scheduled or recurring message. You can easily create notifications in advance and schedule them to send them accurately when you want them to.

By scheduling notifications, you can save your huge time or you can also set them to be recurring and then select the start and end date, the time it sends out, how often it repeats and on which day/s of the week.
You can also select to send a notification to users when they are within a defined location either arriving or leaving with scheduled push notifications.

Below, you can find some of the wonderful examples of scheduling push notifications:

Restaurant: It’s Two for One Tuesday! 241 on all Starters and Desserts whole day.
Sports Club/Gym: Don’t forget about the session on Saturday With Keyl at 6am!


Behavioral Notifications
Behavioral Notifications are those notifications that are mainly based on previous user behavior or statistical data. Such notifications deliver well-timed suggestions that based on data about your personal app usage.

In short, an application that is known for predicting what you want before you even know you want it. So, you can have a look at some of the examples:

News Notifications: Have you ever watching any movie on Netflix? It will notify you when another part of the movie comes out.
Personal Stylist Notifications: Many of us love to get recommendations about clothes based on our personal taste. H&M offers this facility. It uses in-depth personalized behavioral push notifications to boost sales. It acts as a personal stylist, giving different items with your latest purchases.
Cheer-up Notifications: Cheer-up notifications are a separate subset of behavioral push notifications. They know a users’ achievements and motivate them to keep going.

Geo-Fence Push

You can create one message, which will be sent to customers when they enter or leave a location. All the pro subscribers will get access to location settings that enable them to develop virtual perimeters across areas.


Then, you can send push notifications to all the users within the area. You can make use of geofencing to send location-specific messages to all those people, who are walking within the predefined area.

Here, you can know that how you can use geofencing:
Medical Centre App – when was your last check-up with the dentist? It’s time to get booked in.
Good Cause App – hello! We are having a charity fund day! Pop by some cake!

Content Notifications

If you are creating content, there are some of the topics that are worth pushing to your audience through mobile notifications. Ensure that you push such content that is relevant to the interests of each user.

It means if you are deploying this type of notification, make sure that you have collected user content preferences that based on their browsing patterns and user subscriptions to those topics.


When in doubt, you can send fewer of these notifications compare to bombard users with alerts to topics they don’t care about.

So, these are the 6 different types of push notifications for your application that users can enjoy. If you are looking forward to having a mobile application for your business or already have one and want to customize it with desired features, you can hire a mobile application development company that has hands-on experience in app development for Android, iOS, and other platforms.

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Signal Interference: A Beginner’s Guide




One of the great issues with any networking technology is always going to be interference. Copper cables had to deal with it, particularly around any strong electrical current. Fiber optics are harder to interrupt, but can still encounter interference in certain situations. Wireless signals can also be disrupted in this manner, sometimes even rendering them useless as nothing can get through whatever is interfering with the bandwidth.




So, now that we have an understanding that interference is bad for pretty much any OTS cable, what can we do about it? To get an idea of how to make this issue not something that crops up regularly, we should first understand what interference is. From there, we’ll figure out what we can do to keep it away.

What is Signal Interference?

Signal interference is anything that can disrupt the transmission of information along the cable. In copper wires, it could be electrical current or electromagnetic fields. For fiber optics, it will be anything that gets in the way of the light stream being reflected properly.


The result is that you lose strength and consistency, perhaps even losing the data entirely. In the best of cases, you only get a mild blip, a minor interruption. At the worst, the cable is made incapable of getting the signal through. This dip or even loss of performance will only go away if the source of the signal interference is removed, which might be more difficult in some instances than others.


Common Types of Interference

Now, let’s look at the most common types of interference you will find. According to industry standards, there are basically four categories. You have static, common mode, magnetic, and crosstalk.


Crosstalk is an old issue, one that was a prevalent concern for telecommunications. It is defined by the superimposition of pulsed DC signals between two or more means of transmission. It can also be caused by standard AC signals. The signal crosses from one wire to the other, garbling up the information in the transmission. The result can make the other end sound choppy or, in some cases, be sent to the wrong receiver.


The typical solution is to use twisted pairs of cable, which reduces the odds of crosstalk. If each wire is individually-shielded, this further mitigates the problem. Since it runs on electrical currents, this is only an issue for copper cables and is not a prevalent issue in fiber optics. Sometimes, it can crop up in wireless signals, though this isn’t typical.

Static Noise

Static noise is also something that comes from electrical currents. In this instance, the field doesn’t jump wires but instead distorts the existing signal. The transmission may gain a great deal of noise, losing clarity. In extreme cases, the data may no longer be readable by the device receiving the information. This is typically an issue with older copper cables.



The common solutions are twofold. The first is to use foil shields, providing efficient protection against outside current and static. The second is to ground the cables properly, maintaining the integrity of their electrical signal in relation to interruptions from outside fields.

Magnetic Fields

Magnetic fields are also potential issues. Knife switches, power transformers, sufficiently large AC equipment, and sources of electrical current can all generate an electromagnetic field. This field then creates noise in the signal that can disrupt it in the same way electrical sources do. This is the reason it is advised not to run ethernet cables parallel to electrical wiring, but instead to line them perpendicular to each other.


Eliminating magnetic noise is the same as electrical noise. You use twisted pairs to deliver the signal. Padding is less helpful here, other than as an additional layer of insulation if the source of interference is electromagnetic in nature.


Common Mode Noise

The term common mode noise refers to the result of different electrical grounds at various points. As the current flows through these points, the signal becomes distorted or degraded due to the changes in grounding. The best preventative measure here is to simply ground the system properly, usually requiring the aid of an electrical engineer. You also want to install a power system that can regulate this issue.

External Noise

If your cables are fiber optic, external light is also an issue if there is any damage on the protective jacket. The internal components of optical fiber are designed to reflect light as a means of transmitting the data. Anything that causes that light to be lost or causes external light to enter can cause noise. However, this requires extensive damage to the physical coating of the cable, which would be immediately visible.

Cable Shielding

Another way to protect cables from interference is shielding. The least you can get is foil shielding, which is low cost and protects the core conductors. If you need electromagnetic interference protection, braid shielding is a better choice. However, it is also more expensive. Multi-shield, which consists of both foil and braid shielding, is the best choice because of the comprehensive protection. It is also the priciest of the three.


Signal interference can ruin a network before it gets set up. Understanding where it comes from and what you can do to reduce or avoid it is critical. Fortunately, it’s not that hard to do. A little forethought can go a long way in avoiding interference.

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Putting Up Cell Sites in Philippines is Telecom Industry’s Single Biggest Challenge




Being one of the Asian countries with lowest cell site density, the Philippines is forced to serve more internet users per cell site compared to most of its neighbors. Setting up more telecommunications infrastructure continues to be challenging in the country, hampered by lengthy permit applications and some uncooperative stakeholders.


Latest data from TowerXchange and We Are Social showed that user-per-cell site density in the Philippines is now about 4,036, based on estimates of 16,600 total cell sites against internet users of around 67 million internet users as of first quarter of the year. This shows a stark difference when compared to some of its neighboring countries like India, Indonesia, China, and Vietnam.


India, with 1.459 million cell sites against 462 million internet users, has a user-per-site density of 316. Indonesia, with over 91,700 cell sites against 132.7 million internet users, has a user-per-site density of 1,446. China, with 1.95 million cell sites against 751 million internet users, has a user-per-site density of 384. While Vietnam, with 70,000 cell sites against 64 million internet users, has a user-per-site density of 914.



The disproportionate number of cell sites versus internet users in the Philippines is mainly attributed to difficulties in securing permits from various local government units (LGUs), homeowner associations (HOAs), and other stakeholders, causing considerable delay in the construction of such facilities, Globe Chief Technology and Information Officer Gil Genio said.


For Globe Telecom, more cell sites are needed as its network saw mobile data traffic soar by 49 percent to 641 Petabytes during the first nine months of 2018, from 430 Petabytes recorded in the same period in 2017. As of end September 2018, Globe clocked in 65.4 million mobile customers, the majority of which are internet users. For instance, around 246,700 Globe active customers in Cotabato City in Maguindanao are forced to share only 13 cell sites. This shows the urgent need to build more towers in order to serve the current data traffic that continuously grows exponentially over the past months.


“Consumer demand for mobile data is growing at an explosive rate. This means more and more cellular towers have to be deployed to keep up with the demand. But deployment is only the final step to a potentially long, costly site acquisition process,” Genio said.



Lengthy permits


To cater to the rising demand for data, Globe has been accelerating the deployment of cell sites across the Philippines. This is part of its initiative to continue building on its network capacities for better quality of internet experience. But in the absence of regulations on the construction of passive telecommunications infrastructure, LGUs impose their own requirements, slowing down the deployment of cell sites.



Aside from LGU permits, HOAs, exclusive subdivisions, and building administrators also impose certain guidelines and requirements based on Housing and Land Use Regulatory Board (HLURB) Resolution No. R-626 issued in 1998. From negotiations and documentation of prospective cell site location to securing structural permits and approvals, Globe estimates an average of eight months and over 25 permits before it can build one cellular tower.


Non-present health risks


Several exclusive villages and HOAs in the Philippines also refuse to have network-boosting cell sites deployed in their vicinity because of unfounded health risk linked with exposure to radiation emitted from cell sites.



Global authorities in radiation safety, like Environmental Protection Agency (EPA) and World Health Organization (WHO), have affirmed that proximity to cell sites does not cause any known health risks, contrary to what many HOAs and exclusive villages in the country believe. Even the Department of Health has taken all the necessary precautions in ensuring that the Philippine standard of thermal emissions from local cell sites are at least four times lower than what has been approved globally.


In a bid to bring the Philippines closer to first-world internet connectivity, Globe continues to push for cooperation among all stakeholders, from the public sector, down to the barangay level,  property developers, and homeowners.

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Snapcart Offline Shopper funding of US10 Million Dollars



Snapcart Founders Photo

Snapcart, the real-time offline shopper and consumer insights startup, late last month closed a USD10 million series A funding from several investors, which include Kickstart Ventures, the wholly-owned venture capital company of Globe Telecom.

Snapcart Founders Photo

Photo (L-R): Laith Abu Rakty, Co-Founder & Chief Technology Officer; Teresa Condicion, Co-Founder & Chief Data & Operations Officer; Araya Hutasuwan, Co-Founder & Chief Financial Officer; Reynazran Royono, Founder & Chief Executive Officer

The amount, which is significant for a data B2B startup, would be used to advance  further Snapcart’s AI-based OCR technology, as well as expand its operations and teams in the Philippines and Indonesia, where it currently operates. Snapcart is pushing  to widen its market to include other Southeast Asian countries.

“A sizable amount of the fund will be used to further enhance our product’s proposition. Given our unique organization structure, where our Data Science team is based in Manila, we would ultimately ramp up the Philippines organization,” says Teresa Condicion, co-founder and chief data & operations officer of Snapcart.

Condicion added: “The participation of Kickstart in our Series A fund-raising will definitely boost our business development efforts in the country as well, given their vast network.”

Snapcart is the 34th firm to receive funding from Kickstart, which invests in digital startups globally. It is Kickstart’s second portfolio company from Indonesia.

“Kickstart supports entrepreneurs and accelerates the growth of new businesses in the digital technology space. It is co-creating a dynamic innovation ecosystem in the Southeast Asian region, and helping to promote partnerships between startups and large enterprises. Snapcart has an excellent founding team, possibly the most diverse we’ve seen at this stage. The product is innovative and robust, and the business model demonstrates good traction as can be seen from its A-list corporate clients. We believe in what Snapcart offers and we’re thrilled to support its growth,” said Minette Navarrete, Kickstart President.

The Series A round was led by Vickers Ventures Partners, with participation from Social Capital and Endeavor Catalyst. Existing investors also followed on like Wavemaker Partners and SPH Ventures.

Snapcart previously closed a USD3 million pre-series A round in early 2017.


Launched in September 2015, the app has over 700,000 users and is collaborating with more than 75 FMCG brands across the region such as Unilever, L’Oreal, Unilab, and Nestlé.


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