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Ecommerce Startup Poundit raises SGD850K Funding, Launches Improved Online Store




Poundit is an e-commerce site for electronics & accessories where customers can shop risk free, enjoy
price savings, and experience genuine service. Since its inception, it has built partnerships with top
tech brands such as Sony, GoPro, ASUS, JBL, Harman Kardon, and Otterbox, enabling the site to offer
authentic and authorized, top-notch products at competitive prices. With a fast-growing customer base,
the company is seeing triple digit growth and with Cocoon’s support, it’s gearing up to take it to the
next level.


“We were a group of friends passionate about giving fellow Filipinos a hassle free experience when
shopping for electronics online. Our main focus is the customer and our aim is to give them an
experience that we ourselves love. We’ve done this by providing a combination of curated selection,
price savings and genuine customer service. Poundit carries only the best brands in the world, and we
partner directly with them to give customers risk free shopping and product discounts,” said Kristian
Salvo, Founder and CEO, Poundit.

“Poundit is our first investment in the Philippines,” said Will Klippgen, Managing Partner, Cocoon
Capital. “Ecommerce is undergoing massive growth here with a transition to more professional,
customer-centric players that make sure customers have an excellent journey from browsing to
unboxing. Poundit is one of the most impressive startups we have seen in Southeast Asia since we
started investing.”

“Gadgets make us happy and we wanted to spread this feeling to our customers by delivering
happiness in a box. This investment will help us do just that,” added Salvo.

With its fresh funding, Poundit will focus on building its team, expanding its reach, and improving the
customer experience. First on the list is a revamped online store to attract and engage more customers.
The site will also move from to to make it even easier to find.
Check out their new site, learn about upcoming promos, and enjoy the new gadgets. Poundit offers
cash on delivery, accepts credit card payment and delivers anywhere in the Philippines.
About Poundit

Poundit is an e-commerce site for electronics & accessories where customers can shop risk free, enjoy
price savings, and experience unparalleled customer service. From smartphones, tablets, cameras,
laptops, desktops, headphones, speakers, gaming, and even accessories – Poundit has it all. It’s
aiming to build the most customer-centric electronics e-commerce site in the region. Starting in the
Philippines, it’s the only online destination in the country that sells legitimate, authentic, and authorized
electronic products from the top tech brands.
About Cocoon Capital

Cocoon Capital is a Singapore-based, pre-Series A venture firm targeting Southeast Asia tech
companies with SaaS, fintech, ecommerce and disruptive tech. Cocoon’s managers have done over 60
investments globally with a focus on Southeast Asia. Its philosophy remains to invest in few, carefully
selected companies and nurture them deeply towards Series A and beyond.



  • Kristian Salvo (CEO)  is an executive with 15 years of international experience working for top tech companies such as Dell and BlackBerry. His last corporate role was BlackBerry’s Country Manager for Philippines and Guam managing $100M business.


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