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RUSH Launches Digital and Data Program with Unilever U-COIN



RUSH, a 917Ventures, Inc. loyalty and e-commerce solutions provider, has launched a partnership with Unilever through a digital rewards program called U-COIN. U-COIN is a web-based platform that provides consumers with a more rewarding shopping experience through incentives for customers when they buy Unilever products. Customers can now earn points through engaging with any of Unilever’s channels, be it offline or online, and even through participation in brand activities. Additionally, customers can visit to  monitor their earnings and redeem amazing rewards from the catalog. 

Membership to U-COIN is free and accessible to all regardless of network, which aligns with Unilever’s value of touching lives across their various brands and initiatives.  As a hub for innovative data-driven marketing and collaborative culture, Unilever’s vision of an agile platform that aggregates digital rewards from different partners was an advantage that RUSH readily delivered. 

Wence Wenceslao, Digital Hub Lead for Unilever Philippines, said that meaningful engagement is important to Unilever. “With U-COIN, we get to continuously reward people through a single digital currency for engaging with Unilever. And it also democratizes how they choose their rewards. We recognize that the unique positioning of Unilever as an FMCG is that we touch lives, across our different brands and initiatives. U-COIN helps consolidate that view for us to better provide more relevant experiences for them.” 

Through this partnership, consumers nationwide are able to maximize the value of their hard-earned peso, while being able to share the perks and rewarding experiences with their loved ones.

Glenn Estrella, Head of Acceleration Group for 917Ventures shares that “RUSH remains firm in our commitment to enable businesses in fostering stronger and long lasting relationships with their customers through digital solutions. Through our strength in data collection and processing, we have provided our partners the capability to understand their audience better, allowing them to create the most relevant and appealing offers. With U-COIN, Rush has once again been able to seamlessly  connect Unilever to their customers in a more meaningful and impactful way.” 


“U-COIN is a strategic digital program for Unilever Philippines. Aside from making consumer and customer engagement more rewarding, U-Coin also unlocks data, single customer view and lifetime value measurement in an interconnected and data-driven digital ecosystem that is slowly becoming cookieless,” says Dennis Perez, Unilever’s Media Director.

The experience encompasses various customer experiences, be it purchasing Unilever products, answering a survey, or simply engaging with a Unilever brand. More so, with U-COINs they’ve earned, consumers may purchase amazing gifts from Unilever’s partners for daily essential needs, mobile load, mobile data, travel, shopping, and more. 

917Ventures, the largest corporate incubator in the Philippines is a wholly-owned subsidiary of Globe

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RUSH, PayMongo Help SMEs Grow Online with Affordable eCommerce Solution



Loyalty and eCommerce solutions provider RUSH Technologies, Inc. and financial technology company PayMongo are revolutionizing eCommerce in the Philippines by making it easier and more affordable for small and medium-sized enterprises (SMEs) to build and grow their businesses online.


Called the RUSH eStore Spark, this newest and lowest-priced eCommerce solution by RUSH is packed with all the essential tools for businesses to succeed in the eCommerce landscape, from brand discovery channels to last mile delivery.  The package retails at P2,500 a month.

RUSH, PayMongo Help SMEs Grow Online with Affordable eCommerce Solution

To further encourage SMEs to embrace eCommerce, RUSH and PayMongo bring their Start Now, Spark Now promo, offering a 25% discount on the first two months of the RUSH eStore Spark subscription for those who book a demo from May 1 to May 15. On top of the subscription discount, new merchants will also enjoy zero transaction fees for all cashless payments powered by PayMongo during the same period.


“Addressing the common pain points of opening and managing an online store such as limited online visibility, manual order processing, high transaction fees, or a platform with limited features, the new RUSH eStore Spark gives merchants the necessary capabilities to grow and scale with their own channel,” said Julianne Fernandez, Chief Product Officer of RUSH.


With RUSH eStore Spark, merchants can enjoy more for much less. They can process unlimited transactions, upload an unlimited number of products, onboard unlimited branches, enroll unlimited merchant account users and employees, and send an unlimited number of transactional SMS for free.


SMEs are often subscribed to several software solutions to maintain an online presence which can be counterproductive and costly in the long run.


Recognizing the need for an all-in-one solution, Fernandez added: “RUSH wants businesses to be able to leverage the continuous growth of eCommerce in the Philippines by equipping them with affordable, uncomplicated solutions. Ultimately, our mission is to make digitalization easy for businesses, and we are fortunate to have PayMongo as our partner in turning this into reality.”

RUSH, PayMongo Help SMEs Grow Online with Affordable eCommerce Solution

RUSH allows SMEs to have their branded eCommerce website, delight customers with promo codes, accommodate on-demand or scheduled delivery or pick-up, and offer various modes of online payment through PayMongo.


“Payment preferences in the country are continuously evolving, and we’ve seen how challenging it is for some businesses to cater to their online customers. At PayMongo, we aim to ease this burden by giving them one platform to accept all types of digital payments, including credit and debit cards, e-wallets, and online banking. Our ultimate goal is to empower businesses of all sizes to go online by making eCommerce simple, easy, and scalable- a mission we share with RUSH,” said Francis Plaza, CEO and co-founder of PayMongo.


RUSH is a portfolio company of 917 Ventures, Globe’s corporate venture builder.  To learn more about RUSH, visit


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