Shopee
Shopee Mall Launches Brand Memberships Program to Help Brands Grow Customer Loyalty and Retention

Brands on Shopee Mall will now have more tools to personalize the customer experience
In conjunction with the 7.7 Mid-Year Sale, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially launches the Shopee Mall Brand Memberships program to help brands capture more growth online. It is a new customer management and retention tool that will enable brands on Shopee Mall to build deeper connections with potential and existing customers, converting them into valuable lifetime customers. The tool has been rolled out across seven markets: Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines.
As more people shop online, e-commerce platforms are increasingly becoming a key channel for brand-building in the entire customer journey. Over the years, Shopee Mall has grown steadily to become the region’s leading online mall featuring over 25,000 international and local brands across the region. More shoppers are also turning to Shopee Mall to shop for their favorite brands, with the daily average searches for brand names doubling in the past year.
Martin Yu, Director at Shopee Philippines, said, “With consumers now spending a larger part of their shopping journey online, we want to empower brands with more ways to capture their customers at every touchpoint. Hence, we are proud to launch this program that will not only support our brand partners in achieving more sustainable growth by driving conversion and higher spending, but also deliver greater value to shoppers. We have already seen how brand members tend to spend twice as much per order compared to non-members, demonstrating the effectiveness of this tool in building greater brand affinity in the long-term.”
Improving customer management and retention
The Shopee Mall Brand Memberships is designed to give brands more control in cultivating their customer relationships on Shopee, similar to the way they oversee their own loyalty programs. This in turn helps to drive more conversion and repeat purchases for brands online.
For instance, brands can customize their own membership program for shoppers, including the welcome gift, number of membership tiers, and brand loyalty points awarded to members for every purchase. Members can accumulate and redeem these loyalty points for exclusive benefits such as upsized vouchers and gifts with purchases. Shopee Mall Brand Memberships vouchers can also be stacked with other Shopee vouchers, thus unlocking even more savings, helping to promote further sales for brands.
In addition to customer retention, Shopee Mall Brand Memberships also provides brands with an effective way to identify and manage different customer segments through an understanding of their profile, purchasing habits, and preferences. With deeper insights, brands can create more personalized experiences over time and run more effective retargeting campaigns in the future.
In the future, Shopee will be progressively rolling out a pipeline of new features to enhance the membership program. This includes creating a more seamless shopping experience through omnichannel integration, where brands can integrate their offline and online CRM systems and loyalty programs with Shopee Mall Brand Memberships.
Brands see positive outcomes
Leading food company, Danone, took part in the Shopee Mall Brand Memberships soft launch earlier this year for three of their Specialized Nutrition brands in Indonesia, Thailand, and Malaysia, and saw an average increase of 15% in repeat buyers since launching in April.
Deborah Chong, Head of ECommerce, Danone Specialized Nutrition Global, said, “We were really pleased with the performance in terms of new buyer sign-ups and order uplifts. Aligned with our One Planet One Health vision, our focus has been to contribute to the health of the planet and people by inspiring healthier food choices. Reaching more consumers enables us to educate and encourage them to choose healthier products. This is a wonderful initiative by Shopee as it gives us the ability to better understand new and existing customers on the platform, which will help us build stronger relationships with them in the long run. We look forward to partnering with Shopee on more initiatives to enhance the consumer journey from end to end.”
Grand launch at 7.7 Shopee Mid-Year Sale
The Shopee Mall Brand Memberships Grand Launch campaign has officially started, and brands can leverage the increased traffic and media buzz throughout 7.7, the biggest mid-year sale, to maximize sign-ups. Over 200 brands on Shopee Mall across popular categories will be participating in the Grand Launch, with many more brands joining the program down the line. They will offer attractive launch perks such as new registration bonus points, upsized vouchers, and exclusive welcome gifts. The Brand Memberships program can be easily accessed by each user under the ‘Shopee Loyalty’ tab.
To know more about Shopee Mall Brand Memberships, visit https://shopee.ph/m/brand-membership. Download Shopee for free on App Store or Google Play Store. Check out with ShopeePay to enjoy more great deals on Shopee.
Shopee
Shopee Donates 1,200 School Chairs to Barangay Punta Baja in Palawan

One of the winners of Barangay Shopee got their wish granted with 1,200 school chairs provided to students of Barangay Punta Baja in Rizal, Palawan
As face-to-face classes resume, schools all around the Philippines struggle with a shortage of resources due to the influx of enrollees. In Barangay Punta Baja, Rizal, Palawan, students faced the problem of not having enough chairs, as a lot of them had no choice but to sit on the floor during classes. Sitti Halima Adges, a school teacher at the Jose P. Rizal National High School, dreamt of providing her students with a complete set of school arm chairs to create spaces conducive for learning.
One day, Sitti chanced upon a post on Shopee’s Barangay Shopee initiative– where a barangay could win a community project of their choice. She and her fellow teachers took their chances and joined and thanks to their heartwarming video entry, Sitti’s dream became a reality. Out of 200 entries nationwide, Barangay Punta Baja was chosen as one of Barangay Shopee’s two winners.
On November 11, Shopee went to Rizal, Palawan to visit Sitti and her barangay, and donated more than 1,000 school chairs to the Jose P. Rizal National High School.
Sitti Adges submitted the winning video for the Barangay Shopee contest, and her wish was to provide all students of Jose P. Rizal National High School with new school chairs
“Kami ay lubos na nagpapasalamat sa tulong at suporta ni Shopee sa Barangay Punta-Baja at Jose P. Rizal National High School. Bilang isang ina at guro, napakasaya ko na may mga mabubuting loob tulad ng Shopee na tumutulong sa pag-aaral ng aming mga estudyante sa barangay namin,” shared Sitti.
Martin Yu, Director at Shopee Philippines, shared “At Shopee, we are committed to serving the underserved and making a difference in communities all over the Philippines. When we launched Barangay Shopee, our goal was to address the direct needs of communities. Sitti’s video entry was one of the many we received, and it reminded us of our commitment to nurture young talent, and the importance of creating environments conducive for learning and growth. We are humbled that we were able to bring smiles to Barangay Punta Baja, and we hope to do the same for many more communities.”
Through Barangay Shopee and all initiatives under Shopee Bayanihan, Shopee furthers its objective to bettering the lives of the underserved by helping communities benefit from the power of technology wherever they are in the Philippines. Learn more about Barangay Shopee here.
Shopee
Shopee Brings Joy to Filipino Users and Businesses During Shopee’s 11.11 Mega Pamasko Sale #Shopee #MegaPamaskoSale

With mas mura deals and amazing prizes, Filipinos start preparing for the holidays and give local sellers a big boost in sales
Shopee recently concluded one of its biggest sales of the year, the 11.11 Mega Pamasko Sale, by giving users a rewarding shopping experience and providing a platform for success for businesses of all kinds. Local sellers experienced a 4 times uplift in sales versus a regular day, while shoppers enjoyed a total of ₱62 Million in savings on 11 November alone as they start their Christmas shopping.
Martin Yu, Director at Shopee Philippines shared, “Our aim is to give a sense of joy through Shopee – for shoppers to have the most rewarding shopping experience, and for businesses to find success on our platform. The goal is for more Filipinos to experience the convenience of e-commerce so sellers and brands can connect to them whether through mas mura deals, livestreams or our exciting new initiatives, such as Shop to Win Gold.”
Sales grew for local sellers and brand partners this 11.11 Mega Pamasko Sale
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The 11.11 Mega Pamasko Sale aimed to stimulate sales for local brands and businesses, and connect businesses to Shopee’s digital ecosystem on the platform. One local seller saw a 7 times uplift in sales during 11.11. Local shops that proved to be the favourites among users were Luckiss, Mumu and Willet.
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Shopee Mall also saw an uptick in sales across the board as shoppers were enticed by exclusive deals. This is especially so for the essentials and personal care products category, with Uni-Care, Unilever Beauty and Cblue PH registering the top spikes in items sold on 11.11.
Holiday trends among shoppers in the Philippines focus on getting Mas Mura Deals
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Along with the overall big savings, one Filipino user was also the most wais when it came to their early Christmas shopping, recording over ₱45,000 worth of savings in a single checkout.
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Home & Living, Health & Personal goods and Women’s Apparel were the leading categories as Filipinos improved their homes, replenished essentials and treated themselves to fashionable clothes.
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Women’s shoes, dresses and face masks were the most-searched keywords, showing that users were already planning ahead for their holiday get-togethers.
Big prizes, entertainment and convenient cashless payments drove even more users to the Shopee app
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There were over 2.7 million entries for Shop to Win Gold as users got excited to get a chance to bring home gold bars, or claim a year’s supply of groceries or electricity.
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Users were also treated to thousands of hours of livestreams with over 115 million viewers watching all over the country during the campaign to interact with and claim deals from their favorite local sellers and brands.
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More Filipinos made the most of the convenience and perks of ShopeePay, with the platform seeing a 2.5 times uplift in shoppers who paid using ShopeePay for the first time and over 3 times more orders paid via ShopeePay compared to a regular day.
Bring more joy to your Christmas shopping when you download the Shopee app from leading app stores and follow Shopee Philippines on Facebook, Twitter, Instagram, TikTok, and YouTube.
Shopee
Gold, A Year’s Worth of Groceries, and More at Shopee’s 11.11 Mega Pamasko Sale #Shopee #Sale

Win gold, a year’s worth of groceries, or subsidy for a year’s worth of electricity with Shopee’s ‘Shop to Win Gold’ promo this 11.11!
This 11.11 Mega Pamasko Sale, Shopee is offering all its users a chance to win gold, a year’s supply of groceries or essentials, and exclusive deals and discounts! Celebrate the most wonderful time of the year with these amazing offers:
Make your holidays brighter with Shopee’s ‘Shop to Win Gold’ promo
It’s the season of giving, gathering, and golden days as Christmas fast approaches. As you look for the best gifts for your loved ones, Shopee is giving you the best holiday shopping experience with amazing prizes at the 11.11 Mega Pamasko Sale!
From today up to November 11, shoppers have the chance to take home a gold bar as the grand prize, or a year’s worth of groceries from Procter & Gamble and Rebisco, or subsidy for a year’s worth of electricity, and more. To join, just claim your Golden Ticket after every purchase and gain more chances of winning each time you shop on Shopee.
On November 12, stay tuned via Shopee Live to find out if you will be one of the 12 lucky winners to take home gold or a year-long supply of groceries or electricity!
Enjoy exclusive discounts from our bank partners
Shopee users can also get special discounts when they use our bank partners’ voucher codes from November 9 to 13. Qualified Credit, Debit and Prepaid cardholders (new and existing Shopee users) can save up to ₱2,000 with any of the voucher codes below to avail of their favorite items at mas mura deals.
More details can be found at the 11.11 Partner Promos page.
Participating Cards |
Voucher Code |
Offer |
Bank of Commerce Debit Cards |
BANKCOMDEBIT11 |
10% off, min. spend ₱2,500, capped at ₱2,000 |
Bank of Commerce Credit Cards |
BANKCOMCREDIT11 |
10% off, min. spend ₱5,000, capped at ₱2,000 |
RCBC Mastercard Credit Cards |
RCBC11MC |
₱500 off, min spend ₱3,000 |
RCBC Visa Credit Cards |
RCBC11VISA |
10% off, min spend ₱3,000, capped at ₱600 |
RCBC JCB Credit Cards |
RCBC11JCB |
₱400 off, min spend ₱3,000 |
BPI Credit Cards |
BPI11SHOPEE300 |
₱300 off, min spend ₱3,000 |
BPI11SHOPEE500 |
₱500 off, min spend ₱5,000 |
|
Maybank Credit Cards |
MAYBANK300 |
₱300 off, min spend ₱3,000 |
MAYBANK500 |
₱500 off, min spend ₱5,000 |
|
PNB Credit Cards |
PNBSHOPEE11 |
10% off, min spend ₱3,000, capped at ₱500 |
Metrobank Credit Cards |
MBSHOPEE11 |
₱500 off, min. spend ₱3,000 |
UnionBank Credit Cards |
UBSHOPEE11 |
10% off, min spend ₱3,000, capped at ₱500 |
Robinsons Bank Credit Cards |
RBSHOPEE11 |
10% off, min spend ₱3,500, capped at ₱450 |
EastWest Bank Credit Cards |
EWSHOPEE1111 |
₱300 off, min spend ₱2,000 |
China Bank Credit Cards |
CHINABANK11 |
₱300 off, min spend ₱2,500 |
AUB Credit Cards |
AUBSHOPEE11 |
₱300 off, min spend ₱3,000
|
Visa Credit, Debit, Prepaid Cards |
VISA200OFF |
₱200 off, min spend ₱3,500 |
Go for gold this Christmas and experience holiday shopping like no other. Download the Shopee app from leading app stores and visit https://shopee.ph/m/win-gold for more details.
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