Global research firms Canalys, Counterpoint Research, and IDC recently confirmed realme’s no. 1 ranking in the local smartphone market for Q2 2021.
realme Philippines continues to dominate the local smartphone industry as it claims the no. 1 spot in the market once again, according to international research firms IDC, Canalys, and Counterpoint Research in their respective Q2 2021 reports.
With this milestone, the fast-growing tech and lifestyle brand has now managed to hold the top spot for two consecutive quarters—an impressive feat the brand attained in less than three years. The brand first held this position in Q3 of 2020, just less than two years since its entry to the Philippine market in November 2018.
According to Canalys, realme accounted for 26% of the local market share, besting four other smartphone brands in the category. It also reported a 51% year-over-year growth for the brand during this quarter.
The brand also ranked first in a separate report by Counterpoint Research, with a 21% market share. Similarly, realme also showed leadership in e-commerce channels. “realme continued to lead the Philippines online market with a 32% share”, according to the report.
In addition, realme’s industry leadership for Q2 2021 is further validated by IDC as the research firm also reported a number 1 ranking for the brand.
“We are truly grateful for the continuous support of our Filipino fans because without them, this success would not have been possible. Achieving the top spot for two consecutive quarters is no easy feat for a young brand, but we managed to achieve this milestone because of the love and trust of our Squad. Rest assured, this only drives us to reach greater heights and dare to leap with trend-setting innovations and better services for our community,” shares Austine Huang, realme Philippines’ VP for Marketing.
realme reaches 100-million mark worldwide
On the global scale, realme also achieved a milestone of 100 million smartphones sold. Amid the COVID-19 pandemic, realme still managed to become the fastest global smartphone brand to reach this milestone in three years, according to market research consultancy firm Strategy Analytics. In addition, realme is also the fastest growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed.
This achievement further validates realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with presence in 61 different markets worldwide.
This 100-million milestone is the latest in line of realme’s spectacular global rise, as the company adds another ‘first’ to its name. “The past three years have really been about an entrepreneurial spirit and untamed growth for realme”, said realme’s CEO, Sky Li. “Thanks to the huge support from our young users, we have been able to reach our goal of shipping 100 million smartphones and have gained significant ground in the smartphone market. We will continue to provide young consumers around the world with products that have premium performance and trend-setting designs at affordable prices.”
Li added that realme’s next goal is to achieve a dual-100 million target – shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.
To achieve this, realme is counting on a comprehensive product development strategy that will see it expand its offerings in two ways. With the recent launch of its flagship GT Series devices, dubbed as ‘flagship-killer’ phone, realme is poised to compete at mid-to-high-end segments. The company is also evolving its vision of building out a full-fledged AIoT ecosystem for global users within the next five years. To this end, realme has unveiled its1+5+T strategy: 1 being the mobile phone, 5 for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme’s AIoT brand TechLife. realme believes in its ability to lead users to a technologically enhanced lifestyle in a way that is affordable and sustainable at the same time.
With an audacious vision and courage to take on the world, realme is poised to break down barriers in a competitive environment.
realme GT Master Edition Series to launch globally on August 18
In celebration of the brand’s recent achievements both locally and globally, realme will launch its 100M-milestone product: the realme GT Master Edition Series, along with new categories on August 18.
The realme GT Master Edition Series is designed by famous Japanese industrial designer Naoto Fukasawa, who explored new smartphone design elements in smartphone history. realme sees GT Master Edition Series as the most high-end flagship to celebrate its 100M sales achievement.
Apart from smartphones, realme is also set to announce its new product categories at the event, aiming to become the fastest-growing brand and disruptor in these new categories. These upcoming launches are a testament to realme’s mission of providing global young users with more trend-setting and leap-forward performance products.
For more info and updates from the country’s no. 1 smartphone brand, be sure to follow realme on Facebook at facebook.com/realmePhilippines, @realme_PH on Twitter, and @realmephilippines on Instagram. #realmePH
realme Watch 3 Review | All Around Fitness Smartwatch and More #realmeWatch3
realme recently launch the realme Watch 3 which is the successor of the realme Watch 2 released last year. The first thing I noticed is that the display size of the realme Watch 3 is a bit bigger than the Watch 2 which is a a 1.8″ Super Large & Bright Display that utilizes a TFT-LCD panel with frames per second set to 30FPS. Most of the specs and features are similar but has significant difference to name a few. I was fortunate to have a review unit to show you guys all the features of the new realme Watch 3.
The watch 3 looks very premium and solid and it doesn’t look and feel cheap. You can compare it with the higher end smartwatches. It also features a 7-Day Battery Life which is already long for a standard smartwatch. It also has IP68 Dust & Water Resistance where you can use your realme Watch 3 even if you are washing the dishes or hands, you don’t have to worry getting the watch soaking wet as it is tight sealed as shown in the pictures. The realme Watch 3 comes in two color options: Black and Grey which fit for both men and women.
One of the biggest improvement of the realme Watch 3 is the sports mode which feature more than 110+ activities which is more than the previous model. It is your ultimate partner in terms of health and fitness monitoring where it has an All-Day Comprehensive Health Monitoring. Perfect for fitness enthusiast and who is planning to have a better lifestyle by integrating the realme Watch 3 health features for that fitness goal.
Fitness/Sports mode includes Outdoor run, Cricket, Indoor Run, Strength Training, Football, Basketball, Badminton, Yoga, Elliptical, Indoor Cycle, Outdoor Cycle, Mountaineering, Trail Running and many more.
Connectivity and Social Network
What I like about the realme Watch 3 is the seamless connectivity across my social media accounts. First the SMS, where it can immediately notify the watch when there is an incoming SMS message and mobile call without much hassle and vibrates the smart watch even if your mobile is far from you, it is connected through Bluetooth, and in fact it has a Clear Bluetooth Calling feature, where it can handle consistent connection regardless of movement which is perfect of those who have an active lifestyle.
You can also connect your Social Media Network notifications and messaging like Facebook, Twitter, Viber and many more. This makes me more updated with my online activities even without looking at my phone, even if I am on the go or away from my phone, I can check the messages directly from the realme Watch 3.
You can monitor the weather using the realme Watch 3 which is amazing, in just a few swipe, I can see the weather conditions today & tomorrow.
Heart Beat / Sleep Tracking
I think this is very important to keep track of your health in real time even during medical checkups & emergencies can determine your conditions through your heartbeat which can save lives. This essential for those who have heart conditions or monitor your heartbeat during workouts & exercise.
The realme Watch 3 is an improvement of it’s predecessor, it delivers the same quality features that a health enthusiast would love and enjoy. With a bigger screen size, more training and exercise modes, it will make your smartwatch experience more interactive and fulfilling. I recommend the realme Watch 3 to existing or 1st time smartwatch users to try it out. realme Watch 3 is priced at PHP3,499
ICYMI: Here’s What Rolled Out During realme’s 2022 Fan Fest in August
realme ended the month on a high with back-to-back milestones
As part of realme’s efforts to stay connected to its fans, recognize and encourage each Filipino to #DareToBeYou, the PH’s no. 1 smartphone brand for straight 6 quarters (based on IDC sell-in reports) culminated its month-long Fan Fest celebration through a fun-filled Music Festival. Filipino music fans were graced with live performances by some of the biggest musicians recognised both locally and internationally.
The realme Music Festival was held in Megamall Fashion Hall last August 26, making it the first onground Fan Fest event since 2020. Pinoy band The Juans and musician Zack Tabudlo serenaded the crowd with their songs. Meanwhile, the realme Music Festival also debuted the first-ever performance of Top Class 5 and the up and coming P-Pop group 6ense On top of all these, realme also introduced “The Monster Rookies of P-Pop,” VXON as the brand’s first ever P-Pop group brand ambassador.
Back-to-Back Milestones on Shopee Super Brand Day Sale
realme ended the month of August on a high note with yet another sales milestone for its newest AIoT devices and its much-loved entry-level smartphones. Officially launched during the Music Festival, the brand unveiled both the realme Pad X and realme Watch 3 in the local market as the newest addition to its AIoT portfolio. During the Super Brand Day sale on Shopee, fans were able to completely empty out the realme Pad X in just 7 hours.
In addition, realme also achieved the top brand spots for categories such as smartphones, tablets, and wearables. realme’s C30 (4GB+64GB) claimed Top 1, followed by realme C30 (2GB+32GB) at Top 2, and realme C21-Y (4+64GB) was at Top 4. When it comes to tablets, the realme Pad X was Top 1 while the realme Pad Mini 3GB+32GB LTE claimed the 4th rank. As for wearables, the realme Watch 3 was Top 1 during the Shopee SBD.
realme tops both IDC and Canalys rankings
realme continues to solidify its position in the Philippine market as an industry disruptor. The Canalys sell-in report as of August 2022 hailed realme as the country’s no. 1 smartphone brand for Q2 2022, with a total unit share of 20% across all vendors present. The brand was also recently named as the top smartphone vendor for Q3 2021 by top international research firms Canalys and IDC.
In a separate report by the research analyst firm International Data Corporation or IDC, realme claimed the no. 1 rank for the sixth consecutive quarter in the Philippines, with a total market share of 21.8%.
“It is an honor to be recognized once again as the country’s top smartphone brand and we really are very grateful to our ever-supporting Filipino squad for the unwavering love they give us. This would not have been possible without their support and of course, the hard work of everyone in the realme community,” says Austine Huang, realme Philippines’ VP for Marketing.
realme kicks off its CSR as part of the Fan Fest
Continuing its promise to support the Filipino youth and as one of the ways to give back to the community, realme revealed its Dare to be You CSR roadshow with the aim of helping students find out their passion and provide them with the right tools and knowledge to pursue it. The first stop of their roadshow is in partnership with Young Focus Philippines which commenced last August 27. The realme team visited Young Focus Philippines in Tondo, Manila to help facilitate a bootcamp program for junior high school student beneficiaries of the NGO. The students enjoyed activities that can inspire them to pursue their passions and goals to become their best version of themselves and for them to #DareToBeYou in their own way.
In line with the brand’s commitment to provide comprehensive superior experience for the young, realme also donated refurbished realme devices such as TV, buds, tablets, pad, and smartphones to help equip Young Focus Philippines with technology that are necessary for the students’ holistic learning.
The CSR roadshow will continue as realme will be revealing its next few stops for the month of September. Starting with a partnership with University of the Philippines’ Economics Society where children from Pook Ricarte in Diliman, Quezon City
This upcoming CSR with Pook Ricarte is set on September 10, 2022.
For more info and other brand updates, be sure to follow realme on Facebook or visit www.realme.com.ph.
realme Shopee Super Brand Day Sale Happening this Aug 26! #DareToBeYou
The realme 826 activity lineup is surely something you shouldn’t miss out on!
Hold up Squads! This Friday is shaping up to be one of the grandest realme Fan Fest culmination yet as realme, the PH’s no. 1 smartphone brand for Q2 2022 celebrates with the Filipino community to #DareToBeYou.
Mark your calendars this August 26 as its jam packed with activities such as the realme Super Brand Day sale on Shopee, launch of the realme Pad X and realme Watch 3 and the realme Music Festival.
“In true realme fashion, the realme Fan Fest 2022 will be culminating in a blast not only with the much awaited music festival but with the Super Brand Day Sale on Shopee as well! As part of our efforts to show our appreciation to the Filipino community, we hope to give them access to the best tech and lifestyle experiences at affordable prices with sale opportunities like the Shopee SBD so that we can equip them with the best tools to #DareToBeYou,” shares Austine Huang, VP for Marketing.
Stay tuned! realme Pad X and realme Watch 3 first-selling on Shopee SBD
During the realme Super Brand Day Sale on Shopee, the soon to be launched #DesignedToExplore realme Pad Xand the #FitnessMeetsFinesse realme Watch 3 will be available on the Platform at discounted prices. For more information on the pricing, make sure to check out the product launch livestream on the realme official Facebook, Youtube and TikTok page on August 26, 5-6PM.
Newest C series offering, the realme C21 first-selling on Shopee
There’s a new C Series in town, the realme C21! Equipped with a MediaTek Helio G35 Processor, 5000mAh Massive Battery and a 6.5″ HD+ Large Display, this well-rounded entry-level smartphone will surely help users accomplish their daily tasks with ease. Make sure to check the official realme Facebook page to know more about the realme C21 3GB+32GB pricing and availability.
Buyers can also grab other C-Series offerings such as the 5000mAh Massive Battery realme C30 2GB+32GB variant for only P4,849 and the TUV Rheinland Certified realme C21-Y 4GB+64GB variant for P5,899.
Create content like your favorite Pinoy creators with the realme 9
Get creative and showcase your talent with the realme 9’s 108MP ProLight Camera perfect for taking photos even at low-light situations! The 6GB+128GB variant will retail at a whopping P2000 OFF! (P12,999). If you’re looking for an all-rounder smartphone that can handle your daily tasks all-day long, the battery powerhouse realme 9i is for you! Boasting a power-efficient Qualcomm Snapdragon 680 Processor, the realme 9i can be yours for only P10,399!
realme bundling efforts with Adidas, Acqua Bottles among others
Aside from affordable smartphone offerings, realme is also collaborating with other brands such as Adidas wherein every realme purchase, buyers can get the chance to win Adidas e-vouchers worth P400 OFF. While those on the lookout for new home appliances can get a free acqua stainless mug for every purchase of realme smart home products.
Vxon, The Juans, Zack Tabudlo and many more to perform during the realme Music Fest
Pinoy Music fans are in for a treat on August 26 as the realme Music Fest lineup will feature the biggest musicians recognised both locally and internationally.
Catch P-pop group Vxon as they perform their hit song “The Beast,” “PS” and the debut of their newest single during the event. Pinoy band The Juans will be rocking the stage with their songs “Umaaga,” “Hindi Tayo Pwede,” among others. While chart-topping musician Zack Tabudlo will be serenading the crowd with his songs “Habang Buhay”, “Nasan Ka Na Ba?” and “Nangangamba.”
Aside from these well known artists, the music fest will also be debuting the first-ever performance of Top Class 5, the recent winners from the 2022 reality-survival show. 6ense, an up and coming P-Pop group will also be gracing the stage with their new single.
This event wouldn’t be possible without SM Megamall, the official venue partner of realme Music Festival.
To enter the realme FanFest 2022 venue, the mechanics is as follows:
- The event goer must present any on hand realme product (smartphone and TechLife devices) to the realme registration located at SM Megamall Fashion Hall on August 26.
- One (1) realme product entitles a customer to one (1) seat
- Redemption of wristband stubs will only happen on August 26, 2022 at the realme registration area located at SM Megamall Fashion Hall starting at 1:00PM.
- realme will be distributing color coded wristbands determined by the arrival time of the event-goers.
- Yellow Wristband stubs will be distributed at 1:00PM.
- Purple Wristband stubs will be distributed at 4:00PM.
- realme Philippines reserves the right to refuse the re-entry of the event-goers in the venue and may take appropriate action to enforce this right in reasonable circumstances.
- Seating arrangement will be on a first come per serve basis. Re-entering will not be allowed once the program starts at 5:00PM.
- Wristband stubs allotted for realme FanFest 2022 event are strictly not for resale and are non-transferrable.
- realme PH reserves the rights to suspend guest privileges of seat stubs holders found to be selling/scalping/auctioning their Wristband stubs.
To end the month-long festivity with a bang, realme will be offering a last call sale in Lazada for their squad! realme will be joining the Women’s and Men’s Fest on Lazada from Aug 22-27 where squads can get up to 55% OFF discounts. You can also catch realme on the Lazada Brand Spotlight sale on Aug 28 as well as the Payday Sale from Aug 30-31.
Be sure to check out the realme PH Facebook page at http://facebook.com/realmePhilippines for more updates on the realme FanFest 2022 activity lineup.
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