PLDT Enterprise ramps up campaign to drive MSME recovery

Micro, small and medium enterprises (MSMEs) have suffered the worst in the COVID-19 pandemic. A survey of the United Nations Development Programme (UNDP) showed that the MSME sector in the country had experienced disrupted cash flow, income losses, and temporary business closures, among others.

Despite these, MSMEs have been resilient and adaptive to challenges by continuously reinventing their processes with the help of technology. They have invested in digital solutions to innovate and enable businesses continuity amid mobility restrictions and health protocols.

To pay tribute to the unbreakable spirit of Filipino MSMEs, PLDT Enterprise has been relentless in its initiatives to provide suitable solutions to the sector to boost business recovery. The group now endeavors to extend financial and technological assistance to small-scale entrepreneurs and MSMEs to spur and accelerate their recovery. 

Vic Tria, PLDT FVP & Enterprise Revenue Group Head, said that PLDT Enterprise fortifies its resolve to remain as the trusted technology partner of Filipino entrepreneurs and SME owners as they strive to recover from the economic challenges of the pandemic.

“Our urgent priority at PLDT Enterprise is to help MSMEs to get back up and running as community quarantine measures slowly loosen up. Apart from connectivity, we recognize that they also need access to financial assistance technology services that will help them operate and thrive. This is why we’re consistently coming up with innovative digital solutions that are within reach and are tailor-fit to their specific needs, so we can help accelerate their recovery and at the same time enhance their resiliency,” Tria said.

Together with the Department of Trade and Industry (DTI) and Small Business Corp. (SBCorp.), PLDT Enterprise is supporting MSMEs by facilitating the delivery of assistances in the form of financing, connectivity, digital solutions, and access to upskilling and training.

The group currently offers a “DARE” promo for its BEYOND FIBER solution where MSMEs can avail of the service for only P90 pesos for the first 90 days, with no pre-termination fees within three months upon subscription. BEYOND FIBER is an enterprise-grade fiber powered by the 90-90 Advantage, which provides businesses a boosted minimum speed of 45Mbps or 90% of their subscribed speed at 90% reliability, that ensures the reliability of internet connection at any time of the day.

PLDT Enterprise also extended discounted GigaWork plans via BizLoad and a slew of curated digital solutions such as Microsoft 365, Google Workspace, Shopify, and PayMaya payment solutions to allow MSMEs to transact online.

Additionally, PLDT Enterprise has also been empowering business owners with the latest industry insights through its TechTalk Learning Series, #Unbreakable Tuesdays with DTI, and ongoing virtual workshops with GoNegosyo called #UnbreakableMSMEs series.

“We at PLDT Enterprise assure our MSME partners of our unbreakable commitment to provide relevant solutions suitable for their online requirements. We commit to assist and guide our MSMEs in their digital transformation to help them recover as we look forward to a better business climate in the near future,” added Chito Franco, PLDT Enterprise Vice President for Small and MicroBiz.

For more information, visit pldtenterprise.com.

About the Author

Jervie David Montejar
Pinoy Blogger, developer, foodie, self-proclaimed photographer and big anime and otaku fan. Likes RPG and action video games.

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