As part of its mission of financial inclusion for all Filipinos, GCash, the country’s no.1 mobile wallet, is helping address local farmers’ limited access to business and financial resources through a first-of-its-kind financial literacy program designed to help them adopt digital financial solutions aimed at improving their livelihood.
Filipino farmers have long been experiencing many challenges to keep the country’s agriculture industry alive. Aside from dealing with constant extreme weather conditions, which seriously impact their livelihood, many merchants or middlemen also buy the farmers’ fresh produce at measly prices.
To allow farmers to take advantage of digital financial solutions in managing and growing their income, GCash has partnered with Sakahon, an award-winning agritech social enterprise that enables farmers to sell their products directly to consumers. GCash provided the materials and expertise on financial literacy to the farmers who are part of Sakahon. The initiative also included an introduction to GCash products and services such as Send Money, Pay QR, as well as loans and savings solutions.
This roadshow kicked off in Floridablanca, Pampanga with at least 100 participants. Through the roadshow, farmers and their families learn new ways to save, invest, access insurance, and qualify for loans and credit using the GCash mobile app anytime, anywhere.
Farmers can save their money and enjoy interest rates of as high as 7.2% per annum through GSave, avail of money-lending options for their business through GLoans, grow their money by investing in a market fund with GInvest, and protect themselves and their families by getting insured through GInsure – all on the GCash app. By the end of the roadshow’s first run, at least 80 percent of the attendees downloaded the GCash app.
“We are excited to share this gift to each and every Filipino, as it has proven to help people from all walks of life,” shared JR Marfori, GCash Head of Ecosystem Development. “It is of extreme importance to focus on the communities who need it the most. And to improve the lives of each Filipino financially is our purpose through and through.”
For farmer Jerald Cabaobas, GCash’s financial literacy sessions serve as an opportunity to further grow his business.
“Itong training po na ito ay makakatulong para mas mapadali ang proseso ng pagbabayad at pagbebenta naming mga magsasaka. Marami din po palang mga ibang services na maa-access namin sa GCash na makakatulong sa pagpapalago ng aming mga farms.”
GCash has been building digital financial ecosystems in various sectors and communities across the country. Aside from the financial literacy programs, GCash is also activating establishments that locals frequent in and helping onboard GCash Pera Outlet partners in the farming communities to provide easy access to cash-in and cash-out services as well as bills payment solutions.
Elaine Timbol, CEO of Sakahon said, “our partnership with GCash is essential in achieving our vision of equitable prosperity in the countryside through financial literacy and innovation that is inclusive and accessible; the farmers and their families are at the heart of this endeavor.”
GCash vows to continue innovating and making the lives of Filipinos better every day through achieving financial inclusion and literacy for local farmers and other sectors.
To know more about GCash, visit https://www.gcash.com/.
GCash, Sakahon Empower Agricultural Sector Through Affordable, Convenient Loans for Farmers in Floridablanca, Pampanga
With its clear vision to promote financial inclusion and digital adoption for all Filipinos, GCash, the country’s leading mobile wallet, has launched a pilot Farmer Loan initiative which aims to empower and improve the financial literacy and capabilities of the agricultural community in Floridablanca, Pampanga.
The launch was done in collaboration with Sakahon, an award-winning agritech social enterprise that enables farmers to analyze and use data to know what the market needs ahead of time.
GCash assisted over 30 partner farmers in creating their own accounts to allow them to avail of quick and easy cash loans offered by GCash’s credit affiliate, Fuse Lending. Likewise, the farmers were introduced to other GCash services like Send Money, Pay QR, as well as savings and investment solutions.
Nanay Gemma is among the first Filipino farmers who will benefit from these digitally inclusive loans. She said in Filipino, “this program of GCash will enable us to transact faster. We don’t need many documents and no more long lines. We are grateful for this opportunity so that we are better connected to the market and to the digital world.”
Through this initiative, farmers can easily avail of additional capital for their crops through GLoan; save money and enjoy interest rates as high as 7.2% per annum through GSave; grow their money by investing in a market fund with GInvest; and protect themselves and their families by getting insured through GInsure.
“Thanks to our partnership with Sakahon, we’re making sure every Filipino, especially our farmers, have access to affordable and safe loans, helping improve their livelihood and the lives of their families,” said Tony Isidro, CEO of Fuse Lending. “As the Philippines grapple with food security issues, it’s now more important than ever to support our farmers and empower them with innovative digital financial solutions.”
Elaine Timbol, CEO of Sakahon also highlighted, “GCash has been instrumental in bridging the gap between farmers and more affordable formal loans. Through this program, we hope to have a meaningful and lasting impact on the lives of our farmers, as we help them secure their financial future. Through financial literacy programs and bringing formal financial services closer to farmers, not only will their families benefit, but also the Philippine economy, which has been suffering from a stagnant agricultural sector.”
With over 71 million registered users to date, GCash has been tirelessly working to democratize access to important financial services like formal lending through GLoan, GGives, and GCredit.
#GCash #GrabPhilippines Join Forces for More convenient Direct Cashless payment Option
Grab users can use GCash to pay for the leading superapp’s services by February
Paying for your ride and food orders will soon be easier and hassle-free as the country’s leading mobile wallet GCash partners with Grab Philippines, the country’s leader in transportation and deliveries.
The landmark partnership will give Grab users access to the easiest, most convenient, and secure cashless transactions when they add GCash as a direct payment method on the Grab app. GCash will be officially available as a mode of payment on the Grab platform by February.
Through this partnership, users can simply choose GCash as their payment method, and pay cashless for GrabCar, GrabFood, GrabMart, GrabExpress and other Grab services with just a few taps on their smartphones. Moreover, this partnership enables users to avoid transfer fees which go as high as Php 50.
“With this partnership, we once again realize our commitment to make the lives of Filipinos better each day by delivering a more convenient, secure, and cost-efficient way to pay for their rides and food and grocery deliveries. We look forward to this partnership and we will continuously innovate and build more
To make their cashless transactions more convenient and rewarding, customers of Grab also get to avail of GCash exclusive deals, and get special treats when they pay for their transactions using GCash.
Country Head of Grab Philippines Grace Vera Cruz shared, “Grab Philippines is dedicated to empowering our stakeholders in a digital-first economy, and key to this is driving a deeper and wider cashless adoption in the country. With more Filipinos transacting via cashless means, we are accelerating our prospects of digital transformation. We look forward to collaborating with like-minded partners such as GCash on this agenda, and we are optimistic that through this partnership, we can improve the lives and livelihoods of many of our kababayans, while building a cashless, digital-first economy for all Filipinos.”
Grab is Southeast Asia’s leading superapp for ride hailing, food delivery, and on-demand grocery delivery. It touts strong foothold in markets like the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam. Prior to this development, GCash and Grab have already established a strategic collaboration. Their initial partnership has provided Filipinos safe, seamless, and secure digital experience by allowing users to transfer money from their GCash wallet to their GrabPay wallet, and vice-versa.
Building on GCash and Grab’s shared mission of addressing Filipinos’ daily needs, this partnership also helps in creating a more cash-lite and digitally driven economy.
As part of its vision of achieving “Finance for All”, GCash will continue to innovate and establish partnerships to offer affordable, convenient and safe services – making Filipino lives better every day and beyond, in the new normal.
#GCash Beefs up User Protection with Certification from Int’l Data Security Standards Firm
The leading mobile wallet is now Payment Card Industry Data Security Standard certified
GCash, the country’s leading mobile wallet, recently achieved a compliance certification from the Payment Card Industry Data Security Standard (PCI-DSS), assuring every Filipino of the e-wallet’s commitment to the highest quality standards on data security.
PCI-DSS is a standard that is being administered by the Payment Card Industry Security Standards Council (PCI-SSC) which includes top global credit card brands such as MasterCard, Visa, American Express, JCB International, and Discover Financial Services
The standard ensures that all companies which accept, process, store, or transmit credit/debit cardholder information maintain a secure environment to protect customers. Compliance is validated annually by an external Qualified Security Assessor (QSA) such as ControlCase Inc., a global provider of certification, cybersecurity, and continuous compliance services, which also conducted the assessment of GCash.
“This certification is a testament to our commitment of adhering to only the highest standards in safety and security. This is proof that, at GCash, we take data privacy and cybersecurity very seriously, as it is one of our key pillars in ensuring our customers have the best experience when they use our services. GCash will continue to pursue more global industry best practices to better serve our 71 million customers,” GCash President and CEO Martha Sazon said.
The formal awarding ceremony was held at the GCash headquarters. It was attended by key officials of the company as well executives from Globe Group, the parent firm of Mynt which operates GCash.
The ceremony was also graced by ControlCase president Suresh Dadlani and its head of business development Michelle Mascardo. Also present at the event were project team members from GCash’s Information Security Group, Technology and Operations, along with other business support teams.
As it continues to expand its services and reach more unserved individuals, GCash remains steadfast in boosting the app’s safeguards while continuously strengthening its sense of accountability, ethics, and compliance to further improve customer’s experience and provide them safe, secure, and more convenient digital financial solutions.
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