As the pandemic eases and the economy gradually picks up, enterprises are working to revive and boost their businesses with a more holistic view on service.
Globe Business found this time of recovery an opportunity to build deeper connections with its clients, launching three successful campaigns to help shape businesses towards a stronger tomorrow.
These efforts earned Globe Business a Gold Award for its thematic campaign “Own Greater Tomorrows” under the Innovation in Branded Entertainment Videos sub-category of the 2022 Asia-Pacific Stevie® Awards. Its Saludo SMEs 2021 – Tuloy Tayo! and Gift Local “Buy Once Give Twice” campaigns won Bronze for Innovation in Brand Development and Innovation in Content Marketing / Branded Editorial, respectively.
The Stevie Awards are widely considered the world’s premier business awards, conferring recognition for achievement in the workplace over the past 20 years.
“Own Greater Tomorrows” concluded with a message centered on how innovations can become more profitable and purposeful. In only two months, the video campaign garnered 9.7 million impressions across various social media channels, proving the theme’s relevance in an ever-changing business landscape.
“We want to encourage enterprises to embrace radical compassion that sees beyond profit and looks at environmental, social, and governance (ESG) integration as a way to save the planet and help improve people’s lives,” said Raymond Policarpio, Vice President and Head for Product Management and Marketing for Globe Business, Enterprise Group.
The effort is part of Globe Business’s campaign to uplift lives through the compassionate use of digital technology that serves individuals, families, communities, businesses, and the nation. Globe does this by bringing together customer-centric innovations into a frictionless digital ecosystem, built on a reliable network, and supported by genuine care.
On the other hand, Saludo SME placed emphasis on supporting micro, small and medium enterprises as they adjust to the effects of the pandemic while preparing them for any type of challenge that may come. The brand communicated “Tuloy Tayo” – a hopeful message that even through changing times, Globe Business is and will always be present to give business owners the boost and support they need so they can keep succeeding.
MSMEs were also given a chance to establish a new client base via Gift Local. Globe Business featured MSMEs that created a positive social impact with their businesses and connected them to discerning customers who appreciate quality artisanal products. This gave the buyers joy and provided livelihood and hope to local communities who created the products.
Gift Local’s microsite successfully presented a platform where local MSMEs could gain invaluable exposure. It was among Globe Business’s initiatives to help businesses thrive despite challenging times during the pandemic.
“As a brand that serves to uplift the lives of Filipino entrepreneurs, Globe Business wanted to implement programs that empower MSMEs so they can continuously contribute to the nation’s progress. This is an expansion of Globe Business’s suite of products and solutions that aim to support MSMEs,” said KD Dizon, Vice President and Head of Globe’s MSME Group.
Globe Business is the trusted partner for digital adoption and transformation for all types of businesses. To learn more, visit https://www.globe.com.ph/business.html.