Fujitsu
New Fujitsu Notebook LIFEBOOK Models Designed for the Hybrid Workplace

Fujitsu has introduced a brand-new notebook portfolio for today’s post-pandemic hybrid work lifestyles. The updated range is spearheaded by a new, lightweight LIFEBOOK U7 Series featuring ultra-light magnesium casing.
Secure Mobile Office Companion
Available in wide range of sizes1, Fujitsu newly introduces the LIFEBOOK U7312 with its new slim and stylish ultra-mobile chassis, based on the 12th generation Intel® Core™ i7 processor, is made for business professionals. With its 13.3-inch screen, light weight of 1.05 kg, Intel® Thunderbolt™ 4 ports, it provides excellent mobility and portability. Ergonomic viewing is guaranteed along with outstanding security.
Convenience and connectivity
For convenience in hot-desking environments, the latest LIFEBOOK models use the same port replicator for both U7 and E5 Series to provide instant connections to peripherals. There are connectivity options for every environment onboard, from Wi-Fi 6E and 5G WWAN networks2.
Enterprise security features as standard
Biometric access options include Infrared Camera for face recognition, and fingerprint recognition or Fujitsu’s PalmSecure™ palm vein biometric security. The notebooks also offer a privacy camera shutter. An ePrivacy filter to shield content from prying eyes is also available for selected models3.
Powerful and modern business device
The latest generation LIFEBOOK E5 models are more svelte than the popular predecessor models – with a smaller footprint and a new slimmed-down profile – just 19.9mm for the 14” version and 20.1mm for the 15”, in comparison to the previous generation’s 23.9mm. While the weight of the LIFEBOOK E5 models has decreased by up to 25 percent the battery capacity has increased, enabling worry-free all-day runtime.
Rüdiger Landto, Senior Director Global CCD Business at Fujitsu, comments: “The whole range of LIFEBOOK models standardizes the inclusion of enterprise-class security features to make logging in easy while keeping data secure. What’s more, they are available at a very competitive price.”
In addition to the new LIFEBOOK U7 and E5 Series, Fujitsu is introducing the premium LIFEBOOK U9312, and its tablet counterpart, the LIFEBOOK U9312X4, to continually deliver uncompromised user experiences.
Pricing and availability
The LIFEBOOK E5, U7, and U9 series are available in selected countries in Asia5, please contact Fujitsu for more details.
Notes to editors
1 Three new advanced line models are available: LIFEBOOK U7312(13.3”), U7412(14”), and U7512 (15.6”).
2 Dedicate to specific product and countries only.
3 The ePrivacy shield filter is available on LIFEBOOK U7312 and U7412 models.
4 LIFEBOOK U9312X will be available in specific regions and countries only.
5 Product availability may vary depending on country. On-shelf dates may vary by geography.
Learn More: www.fujitsu.com/lifebook-ap
Fujitsu pictures: https://bit.ly/3stGkZy
Fujitsu
Ensuring Safety, Empowering the Frontline with Wearable Tech

The manufacturing industry is undergoing a significant transformation—the biggest since the Industrial Revolution, fueled by a convergence of new technologies and a labor shortage unsurpassed in contemporary times.
Following decades of slow and cautious transformation, the pandemic triggered an industry-wide disruption with different degrees of success in recent years. All manufacturers are still figuring out how to operate in this new digital environment; digital transformation will be crucial for those who want to succeed rather than just survive.
In the Philippines, manufacturing is among the top contributors to the country’s gross domestic product (GDP). According to the Philippine Statistics Authority (PSA), manufacturing accounted for at least 2.1 percent of the country’s GDP growth in the third quarter of this year.
Within the broader manufacturing ecosystem lies the consumer-packaged goods (CPG) sector, a modest but crucial part of the industry. These businesses manufacture commodities that people frequently purchase and utilize daily. Since they have always prioritized manufacturing excellence and conventional lean concepts, CPG manufacturers have traditionally lagged other industries in digitizing and automating their processes.
Although there is still room for growth within certain operational areas, the world is changing swiftly, making it more challenging to achieve success with these strategies. With this reality, CPG businesses are under pressure to adopt new technologies to remain competitive.
Exploring Automation
Since the first automated machines were launched in the 1960s, manufacturing organizations have constantly improved their operations by automating their factories. With the current developments in robotics, machine learning, and wearable technology, manufacturers are embracing technology to boost production and cut costs.
However, manufacturers also realize the importance of ensuring that they have skilled workers and experts that can keep up with the needs of an increasingly digitalized industry. In recent years, manufacturing organizations were also not spared from ‘The Great Resignation,’ a phenomenon observed, particularly during the pandemic when millions of workers left the workforce and took their decades of knowledge and experience with them.
Manufacturing organizations that have not yet embraced automation are scrambling to protect their intellectual property and considering how to train the incoming workforce effectively and adequately in the wake of these mass resignations.
Embracing Assisted Reality, Mobility Solutions
Nowadays, most CPG manufacturers working with legacy systems and existing factory lines realize the need to upgrade for more autonomy and flexibility, which requires a high level of change in management and investment. So, CPG organizations that can manage workforce shortages and adapt to rapid change will come out ahead.
To help ease this process, some CPG manufacturers are turning to assisted reality (aR) technology to improve training, data collecting, knowledge transfers, and predictive maintenance by bridging executives and frontline employees with existing Internet of Things (IoT) infrastructure. Over the years, manufacturers have also adopted some digital tools as part of their efforts to embrace digital transformation.
Manufacturers widely accept ruggedized tablets and immersive VR and AR technologies. Although these technologies are hailed as the next big step in increasing worker productivity, they are not necessarily useful tools for production or the front lines. They may not be appropriate or even dangerous for workers in many application circumstances.
A wearable suitable for the manufacturing sector is an aR device with industrial strength, which can connect frontline employees across factories and entire businesses with the information and expertise required to carry out job duties effectively and securely. aR gear users can communicate hands-free using their vision, voice, and head movements. They are perfect since they can be used in potentially dangerous and loud environments up to 100 dB.
For instance, manufacturers utilize augmented reality (aR) technology like head-mounted displays (HMDs), which safely combine the physical and virtual worlds to enable new types of engagement and perception while enabling frontline employees to maintain complete situational awareness. Users of HMDs may view a screen in their immediate field of vision without using their hands and can quickly access information as needed.
Helping co-create safer facilities, ensuring frontliner’s safety
To help CPG organizations and other manufacturers enable remote collaboration, Fujitsu provides these aR devices as part of its Mobility and Wearable Tech Solutions. These solutions were recently showcased by Fujitsu during the recent PLDT Enterprise Digicon 2022 (Boundless) held at the Marriott Grand Ballroom. This event featured enterprise solutions that can help companies redefine their businesses to a more hybrid and digital world.
Fujitsu’s latest mobility solution allows collaboration among employees through assisted and industrial-grade solutions. These technologies allow organizations to digitize and automize their processes involving human contact. This latest solution offering of Fujitsu ensures the safety of company frontliners. It also allows the transmission of secured and accurate data among employees in the manufacturing industry.
At Fujitsu, we understand that in any organization, it’s people that matter the most and remain the most valuable asset. Through these wearable technologies, Fujitsu aims to help develop outcome-based solutions to provide greater visibility of a worker’s wellbeing across hazardous situations and remote locations.
Fujitsu
Financial Services Sector: Purpose-led from the Beginning

Five things to make for a more purpose-led banking experience
At this point in its history, the banking and financial sector is at a crossroads. Filipinos now embrace online payment options more than ever before, while banks continue leveraging technology to ensure seamless transactions. Digital payment methods, for instance, rose to 30.3 percent in 2021, a 10 percent increase from 2020, according to the Bangko Sentral ng Pilipinas (BSP).
This steady increase in digital payment goes to the BSP’s goal of achieving 50 percent digital transactions by 2023. However, some Filipinos prefer over-the-counter transactions, especially for other banking services. This is not surprising since online transactions, whether as retail payments or traditional banking services like deposits or money transfers, can be impersonal for apparent reasons. The challenge now is on how to make the overall banking experience more purpose-led to entice more people to avail of this financial service.
While it’s easy to think that achieving maximum profit has always been the goal of not just the financial sector but all businesses, this hasn’t always been the case. It might be surprising to some, but the first banks have made it a goal to create harmony between their customers and their investors.
However, this purpose-led way of doing business has slowly transformed over the years, especially with some economists believing that banking and financial institutions’ responsibility is to generate profit for themselves and their stakeholders. But as we head further into an uncertain future, it is now apparent that this mindset is no longer relevant.
For Fujitsu, several factors drive banking and financial institutions to ensure purpose-led business practices. First, companies nowadays realize that they should serve not only their shareholders but also deliver to their customers, invest in employees, deal fairly with suppliers, and support the communities in which they operate.
Second, customers and employees alike are now more concerned about social issues and the way financial institutions help address them. For instance, they are not looking at the profits of the company alone but also information on Environment, Society, and Governance (ESG) initiatives.
Lastly, financial institutions also recognize that purpose-led operations bring people together. It also enables them to cross boundaries with confidence and creativity. A well-constructed ecosystem of partners – inspired by their purpose – can change the world. Financial institutions can’t drive change independently but can contribute substantially to the change we all need and want.
Achieving Purpose-Led Financial Services
Fujitsu is no stranger to purpose-led financial services, especially with its vast experience in this helping financial institutions ensure that they provide better banking experience. This is achieved through the company’s expertise in leveraging financial service tools to create the ideal and versatile model for the client’s needs.
A few ways that companies can ensure a more purpose-led banking experience are:
- By knowing the customer. Leveraging on freely provided customer data to gain better insight regarding what a typical customer wants is key to success. This leads to service that is truly sensitive to the customer’s needs.
- By enhancing customer experience. Everyone does not want their customer experience to be rigid. Therefore, any service should be flexible enough to be changed at a moment’s notice to meet a customer’s unique needs.
- Through complete security. Security and safety are paramount, especially when dealing with online financial services. Therefore, keeping your customer’s data secure is necessary if you want to create a great experience and foster goodwill.
- Through meaningful customer engagement. From the customers’ standpoint, engagement can be a welcome experience, but only if it’s meaningful. It can be achieved by making engagement tailored to the individual rather than cookie-cutter and generic.
- Through employee care. This factor can seem unrelated to customer experience but in truth, caring for your employee empowers them to make the right decisions on how to take care of your customers best.
As the world becomes more uncertain, financial institutions must now clearly show that it is no longer in business for profits alone but that it is in business for the betterment of their customers, employees, and even the community, as a whole.
To find out more about Fujitsu, visit www.fujitsu.com.
Fujitsu
Financial Services Sector: Purpose-led from the Beginning

Five things to make for a more purpose-led banking experience
At this point in its history, the banking and financial sector is at a crossroads. Filipinos now embrace online payment options more than ever before, while banks continue leveraging technology to ensure seamless transactions. Digital payment methods, for instance, rose to 30.3 percent in 2021, a 10 percent increase from 2020, according to the Bangko Sentral ng Pilipinas (BSP).
This steady increase in digital payment goes to the BSP’s goal of achieving 50 percent digital transactions by 2023. However, some Filipinos prefer over-the-counter transactions, especially for other banking services. This is not surprising since online transactions, whether as retail payments or traditional banking services like deposits or money transfers, can be impersonal for apparent reasons. The challenge now is on how to make the overall banking experience more purpose-led to entice more people to avail of this financial service.
While it’s easy to think that achieving maximum profit has always been the goal of not just the financial sector but all businesses, this hasn’t always been the case. It might be surprising to some, but the first banks have made it a goal to create harmony between their customers and their investors.
However, this purpose-led way of doing business has slowly transformed over the years, especially with some economists believing that banking and financial institutions’ responsibility is to generate profit for themselves and their stakeholders. But as we head further into an uncertain future, it is now apparent that this mindset is no longer relevant.
For Fujitsu, several factors drive banking and financial institutions to ensure purpose-led business practices. First, companies nowadays realize that they should serve not only their shareholders but also deliver to their customers, invest in employees, deal fairly with suppliers, and support the communities in which they operate.
Second, customers and employees alike are now more concerned about social issues and the way financial institutions help address them. For instance, they are not looking at the profits of the company alone but also information on Environment, Society, and Governance (ESG) initiatives.
Lastly, financial institutions also recognize that purpose-led operations bring people together. It also enables them to cross boundaries with confidence and creativity. A well-constructed ecosystem of partners – inspired by their purpose – can change the world. Financial institutions can’t drive change independently but can contribute substantially to the change we all need and want.
Achieving Purpose-Led Financial Services
Fujitsu is no stranger to purpose-led financial services, especially with its vast experience in this helping financial institutions ensure that they provide better banking experience. This is achieved through the company’s expertise in leveraging financial service tools to create the ideal and versatile model for the client’s needs.
A few ways that companies can ensure a more purpose-led banking experience are:
- By knowing the customer. Leveraging on freely provided customer data to gain better insight regarding what a typical customer wants is key to success. This leads to service that is truly sensitive to the customer’s needs.
- By enhancing customer experience. Everyone does not want their customer experience to be rigid. Therefore, any service should be flexible enough to be changed at a moment’s notice to meet a customer’s unique needs.
- Through complete security. Security and safety are paramount, especially when dealing with online financial services. Therefore, keeping your customer’s data secure is necessary if you want to create a great experience and foster goodwill.
- Through meaningful customer engagement. From the customers’ standpoint, engagement can be a welcome experience, but only if it’s meaningful. It can be achieved by making engagement tailored to the individual rather than cookie-cutter and generic.
- Through employee care. This factor can seem unrelated to customer experience but in truth, caring for your employee empowers them to make the right decisions on how to take care of your customers best.
As the world becomes more uncertain, financial institutions must now clearly show that it is no longer in business for profits alone but that it is in business for the betterment of their customers, employees, and even the community, as a whole.
To find out more about Fujitsu, visit www.fujitsu.com.
-
GCash3 weeks ago
GCash Payment Public Transportation
-
GCash4 weeks ago
BSP, DILG, GCash Launch Paleng-QR Ph plus in Mandaue City
-
GCash2 weeks ago
GCash joins forces with Mapúa to enhance FinTech program
-
OPPO3 weeks ago
OPPO Reno10 Series 5G Price Philippines
-
Honor3 weeks ago
HONOR SM City GenSan Mindanao
-
Home Credit3 weeks ago
Turn Your iPhone 11 Dream to Reality with Home Credit
-
OPPO4 weeks ago
OPPO 9.9 Mega Sale
-
Honor4 weeks ago
HONOR Magic V2 and V Purse