Leading global smart device brand OPPO today announced that it is partnering with Getty Images, a preeminent global visual content creator and marketplace, to launch the Reinterpret Your Moment campaign.
To inspire photographers from all walks of life to unleash their passion for photography through the lens of the OPPO Find X5 Pro, Getty Images will partner renowned creative expertise with its global network of Custom Content photographers to yield visuals that ensure true representation, global reach, and, ultimately, visual assets that connect with OPPO customers.
Earlier this year, OPPO introduced its cutting-edge Find X5 Pro flagship smartphone featuring advanced imaging capabilities. Powered by OPPO’s first self-developed NPU — MariSilicon X — and a revolutionary Five-axis OIS system combined with proprietary algorithms, the Find X5 Pro enables users to capture extraordinary images and express their inspirations to the fullest, no matter what the situation.
To further inspire photographers to capture and share unique visual stories through their smartphone, OPPO and Getty Images have teamed up for the Reinterpret Your Moment campaign. Through the campaign, Getty Images will provide creative insights across five photography themes, which Find X5 Pro users will be able to interpret selected themes through their own creative photography.
The five themes are:
- Repicture Fatherhood
- Reinterpret the World of Work
- Age is Just a Number
- Repicture Women
- The New Milestones of Success
Throughout the campaign, OPPO will also provide its latest flagship Find X5 Pro to 20 Getty Images Custom Content photographers, who will use the phone’s industry-leading image capabilities to submit their works to the selected themes, highlighting their unique perspectives.
As the world’s foremost visual experts, Getty Images will also use their expertise in image curation to include images from the campaign in their global online library found at GettyImages.com.
“As the benchmark in visual content creation and curation, and a name synonymous with quality photography, Getty Images has inspired millions of creatives worldwide,” said William Liu, Vice President and President of Global Marketing at OPPO. “OPPO has always championed the idea of enabling users to interpret their world through the lens of their smartphone. With its legendary imaging experience, we believe the Find X5 Pro will empower even more people to uncover their inspiration through photography.”
“We are excited by our partnership with OPPO. At Getty Images we have spent over a decade working to break down stereotypes and create a more authentic visual view of concepts such as gender, LGBTQ, religion, race, mental illness and disability across media, advertising, and social media. Just as visuals have the power to shape ideas, we believe they have the power to move the world – elevating diverse narratives that can alter perceptions, evoke empathy and build community. The Reinterpret your moment OPPO campaign centers on our exclusive Custom Content photographers creating authentic views of fatherhood, our new world of work, age, women and the new milestones of success that looks to challenge stereotypes and also reflects what consumers want to see.” added Kate Rourke, Head of Creative Insights, APAC.
With rising consumer demand for top-quality photo and video features on smartphones, OPPO has invested heavily in developing fundamental imaging technology to deliver advanced imaging experiences on its device. As OPPO’s high-end flagship series, the Find X series represents the pinnacle of OPPO’s pursuit in helping users unlock their creative inspiration through professional photography features.
Visit OPPO’s official Instagram page to view images from the campaign and find your own inspiration to Reinterpret Your Moment.