Fujitsu
Embedding UN SDGs in Working Culture

Global organizations nowadays realize the importance of embracing strategies geared towards helping achieve a sustainable future. The changing attitude of consumers drives this trend as they now choose to buy from brands they believe are doing social or environmental good.
Many companies are now responding by taking on commitments that could help the environment, like reducing greenhouse gas emissions and investing in climate action. Others are integrating ESG considerations into their strategic frameworks not just because of the increasing demand from investors and customers but also due to regulatory developments.
Short for “environmental, social, and governance,” ESG refers to a subset of non-financial performance indicators that include sustainable, ethical, and corporate governance issues like managing the company’s carbon footprint and ensuring that systems are in place to ensure accountability.
In the Philippines, ESG or sustainability disclosures are critical, especially with Memorandum Circular No. 4, series of 2019, issued by the Securities and Exchange Commission (SEC). This mandate requires publicly listed companies (PLCs) to submit an annual sustainability report under a “comply or explain” approach.
Many global organizations have turned to the United Nations’ Sustainable Development Goals (SDGs) as the inspiration for their ESG policies. These 17 goals are a bold set of objectives to address human society’s most significant challenges. They also recognize that ending poverty and other deprivations must align with strategies that improve health and education, reduce inequality, and spur economic growth while tackling climate change and preserving the oceans and forests.
The UN SDGs and Fujitsu’s SDG Communities
Like many other large global corporations, Fujitsu sees the SDGs as an essential tool to ensure human activity remains in balance with the resources available to the company and that everyone has access to their core rights and physical needs. However, these statements are not enough since concrete actions are needed.
In response, Fujitsu’s international organization Global Delivery rolled out its SDG Communities project last year, which is now available to more than 30,000 employees worldwide. This project allows employees to pick one or more SDGs they are passionate about, join a virtual global community, and start collaborating with colleagues worldwide to contribute to a common cause.
Ensuring alignment and engagement
SDG Communities also aim to encourage alignment and engagement between Fujitsu’s large global workforce and the broad SDG challenge. Through this project, the company provides an avenue for its employees to understand better the nature of Fujitsu’s SDG commitments as expressed in its Purpose and participate in relevant actions that can lead to SDG-aligned outcomes.
“Over the past year, the program has engaged over 4,500 participants from 35 countries. Twenty-three percent of these participants are from the Philippines. Among the top three SDGs that the global team mostly chooses are aligned to SDG #3: Good Health and Wellbeing; just over 1,000 have aligned with SDG #4: Quality Education and nearly 700 are participating in SDG #13: Climate Action Community,” said Sarah-Jane Littleford, Head of Responsible Business, Fujitsu Global Delivery.
As part of the program, Fujitsu also held 40-plus webinars with 2,690 attendees from all Fujitsu regions to deepen awareness of the SDG challenges. The company utilizes collaboration tools like Yammer channels and social media for its SDG Community project, where its employees discuss how they can make a meaningful impact.
Translating awareness into action
Aside from increasing the awareness of Fujitsu’s SDG commitments, Fujitsu also aims to translate it into changes, particularly in how the company goes about its business. For example, Fujitsu’s Portfolio Strategy Unit is working to embed the SDGs in Fujitsu’s “Design Thinking” and agile management methods. The company is also updating its global portfolio management processes to ensure that all its products and services align with SDGs, helping its customers understand which products and services are right for them, given their climate goals.
When it comes to impacting the communities where Fujitsu operates, Littleford said that the company considers education as a critical lever to pull, which can significantly impact SDG #4 Quality Education, SDG #8 Decent Work, and Economic Growth, and SDG #10 Reduced Inequalities.
The SDG17 partnerships for the goals are also crucial. Fujitsu commits to building long-term partnerships with schools and educational and community institutions that positively impact communities. The company aims to share employees’ skills and knowledge with the communities where people live and work to help ensure that everyone can thrive in a digital future.
“Fujitsu helps ensure that communities are ready for a digital future. We do this through our educational outreach program, called Fujitsu Futures. This is a set of lessons focusing on empowering communities with those skills that will help them thrive in our digital environment and future. This means going beyond simply STEM and digital skills because ICT services are increasingly based on good communication, high levels of creativity, and business culture awareness,” said Littleford.
“Through global discussions in the SDG4 Community: Quality Education, we have been able to edit and improve the Fujitsu Futures offerings. And in a series of webinars, the passion and diversity of the SDG4 Community helped us develop a better product, which has a global outlook,” she added.
To ensure that the company continues to make strides, Fujitsu plans to broaden further the number of its people participating, spread awareness about the SDGs and how the Fujitsu Purpose aligns with them, and deepen the involvement of the Community participants. This project also helps the company achieve its goal to accelerate the alignment of business transformation with sustainable and social impact, leveraging Fujitsu’s cutting-edge technologies, expert skills, and industry knowledge to build these new possibilities for its customers and society.
To learn more about Fujitsu, visit its website at https://www.fujitsu.com/ph/
Fujitsu
Ensuring Safety, Empowering the Frontline with Wearable Tech

The manufacturing industry is undergoing a significant transformation—the biggest since the Industrial Revolution, fueled by a convergence of new technologies and a labor shortage unsurpassed in contemporary times.
Following decades of slow and cautious transformation, the pandemic triggered an industry-wide disruption with different degrees of success in recent years. All manufacturers are still figuring out how to operate in this new digital environment; digital transformation will be crucial for those who want to succeed rather than just survive.
In the Philippines, manufacturing is among the top contributors to the country’s gross domestic product (GDP). According to the Philippine Statistics Authority (PSA), manufacturing accounted for at least 2.1 percent of the country’s GDP growth in the third quarter of this year.
Within the broader manufacturing ecosystem lies the consumer-packaged goods (CPG) sector, a modest but crucial part of the industry. These businesses manufacture commodities that people frequently purchase and utilize daily. Since they have always prioritized manufacturing excellence and conventional lean concepts, CPG manufacturers have traditionally lagged other industries in digitizing and automating their processes.
Although there is still room for growth within certain operational areas, the world is changing swiftly, making it more challenging to achieve success with these strategies. With this reality, CPG businesses are under pressure to adopt new technologies to remain competitive.
Exploring Automation
Since the first automated machines were launched in the 1960s, manufacturing organizations have constantly improved their operations by automating their factories. With the current developments in robotics, machine learning, and wearable technology, manufacturers are embracing technology to boost production and cut costs.
However, manufacturers also realize the importance of ensuring that they have skilled workers and experts that can keep up with the needs of an increasingly digitalized industry. In recent years, manufacturing organizations were also not spared from ‘The Great Resignation,’ a phenomenon observed, particularly during the pandemic when millions of workers left the workforce and took their decades of knowledge and experience with them.
Manufacturing organizations that have not yet embraced automation are scrambling to protect their intellectual property and considering how to train the incoming workforce effectively and adequately in the wake of these mass resignations.
Embracing Assisted Reality, Mobility Solutions
Nowadays, most CPG manufacturers working with legacy systems and existing factory lines realize the need to upgrade for more autonomy and flexibility, which requires a high level of change in management and investment. So, CPG organizations that can manage workforce shortages and adapt to rapid change will come out ahead.
To help ease this process, some CPG manufacturers are turning to assisted reality (aR) technology to improve training, data collecting, knowledge transfers, and predictive maintenance by bridging executives and frontline employees with existing Internet of Things (IoT) infrastructure. Over the years, manufacturers have also adopted some digital tools as part of their efforts to embrace digital transformation.
Manufacturers widely accept ruggedized tablets and immersive VR and AR technologies. Although these technologies are hailed as the next big step in increasing worker productivity, they are not necessarily useful tools for production or the front lines. They may not be appropriate or even dangerous for workers in many application circumstances.
A wearable suitable for the manufacturing sector is an aR device with industrial strength, which can connect frontline employees across factories and entire businesses with the information and expertise required to carry out job duties effectively and securely. aR gear users can communicate hands-free using their vision, voice, and head movements. They are perfect since they can be used in potentially dangerous and loud environments up to 100 dB.
For instance, manufacturers utilize augmented reality (aR) technology like head-mounted displays (HMDs), which safely combine the physical and virtual worlds to enable new types of engagement and perception while enabling frontline employees to maintain complete situational awareness. Users of HMDs may view a screen in their immediate field of vision without using their hands and can quickly access information as needed.
Helping co-create safer facilities, ensuring frontliner’s safety
To help CPG organizations and other manufacturers enable remote collaboration, Fujitsu provides these aR devices as part of its Mobility and Wearable Tech Solutions. These solutions were recently showcased by Fujitsu during the recent PLDT Enterprise Digicon 2022 (Boundless) held at the Marriott Grand Ballroom. This event featured enterprise solutions that can help companies redefine their businesses to a more hybrid and digital world.
Fujitsu’s latest mobility solution allows collaboration among employees through assisted and industrial-grade solutions. These technologies allow organizations to digitize and automize their processes involving human contact. This latest solution offering of Fujitsu ensures the safety of company frontliners. It also allows the transmission of secured and accurate data among employees in the manufacturing industry.
At Fujitsu, we understand that in any organization, it’s people that matter the most and remain the most valuable asset. Through these wearable technologies, Fujitsu aims to help develop outcome-based solutions to provide greater visibility of a worker’s wellbeing across hazardous situations and remote locations.
Fujitsu
Financial Services Sector: Purpose-led from the Beginning

Five things to make for a more purpose-led banking experience
At this point in its history, the banking and financial sector is at a crossroads. Filipinos now embrace online payment options more than ever before, while banks continue leveraging technology to ensure seamless transactions. Digital payment methods, for instance, rose to 30.3 percent in 2021, a 10 percent increase from 2020, according to the Bangko Sentral ng Pilipinas (BSP).
This steady increase in digital payment goes to the BSP’s goal of achieving 50 percent digital transactions by 2023. However, some Filipinos prefer over-the-counter transactions, especially for other banking services. This is not surprising since online transactions, whether as retail payments or traditional banking services like deposits or money transfers, can be impersonal for apparent reasons. The challenge now is on how to make the overall banking experience more purpose-led to entice more people to avail of this financial service.
While it’s easy to think that achieving maximum profit has always been the goal of not just the financial sector but all businesses, this hasn’t always been the case. It might be surprising to some, but the first banks have made it a goal to create harmony between their customers and their investors.
However, this purpose-led way of doing business has slowly transformed over the years, especially with some economists believing that banking and financial institutions’ responsibility is to generate profit for themselves and their stakeholders. But as we head further into an uncertain future, it is now apparent that this mindset is no longer relevant.
For Fujitsu, several factors drive banking and financial institutions to ensure purpose-led business practices. First, companies nowadays realize that they should serve not only their shareholders but also deliver to their customers, invest in employees, deal fairly with suppliers, and support the communities in which they operate.
Second, customers and employees alike are now more concerned about social issues and the way financial institutions help address them. For instance, they are not looking at the profits of the company alone but also information on Environment, Society, and Governance (ESG) initiatives.
Lastly, financial institutions also recognize that purpose-led operations bring people together. It also enables them to cross boundaries with confidence and creativity. A well-constructed ecosystem of partners – inspired by their purpose – can change the world. Financial institutions can’t drive change independently but can contribute substantially to the change we all need and want.
Achieving Purpose-Led Financial Services
Fujitsu is no stranger to purpose-led financial services, especially with its vast experience in this helping financial institutions ensure that they provide better banking experience. This is achieved through the company’s expertise in leveraging financial service tools to create the ideal and versatile model for the client’s needs.
A few ways that companies can ensure a more purpose-led banking experience are:
- By knowing the customer. Leveraging on freely provided customer data to gain better insight regarding what a typical customer wants is key to success. This leads to service that is truly sensitive to the customer’s needs.
- By enhancing customer experience. Everyone does not want their customer experience to be rigid. Therefore, any service should be flexible enough to be changed at a moment’s notice to meet a customer’s unique needs.
- Through complete security. Security and safety are paramount, especially when dealing with online financial services. Therefore, keeping your customer’s data secure is necessary if you want to create a great experience and foster goodwill.
- Through meaningful customer engagement. From the customers’ standpoint, engagement can be a welcome experience, but only if it’s meaningful. It can be achieved by making engagement tailored to the individual rather than cookie-cutter and generic.
- Through employee care. This factor can seem unrelated to customer experience but in truth, caring for your employee empowers them to make the right decisions on how to take care of your customers best.
As the world becomes more uncertain, financial institutions must now clearly show that it is no longer in business for profits alone but that it is in business for the betterment of their customers, employees, and even the community, as a whole.
To find out more about Fujitsu, visit www.fujitsu.com.
Fujitsu
Financial Services Sector: Purpose-led from the Beginning

Five things to make for a more purpose-led banking experience
At this point in its history, the banking and financial sector is at a crossroads. Filipinos now embrace online payment options more than ever before, while banks continue leveraging technology to ensure seamless transactions. Digital payment methods, for instance, rose to 30.3 percent in 2021, a 10 percent increase from 2020, according to the Bangko Sentral ng Pilipinas (BSP).
This steady increase in digital payment goes to the BSP’s goal of achieving 50 percent digital transactions by 2023. However, some Filipinos prefer over-the-counter transactions, especially for other banking services. This is not surprising since online transactions, whether as retail payments or traditional banking services like deposits or money transfers, can be impersonal for apparent reasons. The challenge now is on how to make the overall banking experience more purpose-led to entice more people to avail of this financial service.
While it’s easy to think that achieving maximum profit has always been the goal of not just the financial sector but all businesses, this hasn’t always been the case. It might be surprising to some, but the first banks have made it a goal to create harmony between their customers and their investors.
However, this purpose-led way of doing business has slowly transformed over the years, especially with some economists believing that banking and financial institutions’ responsibility is to generate profit for themselves and their stakeholders. But as we head further into an uncertain future, it is now apparent that this mindset is no longer relevant.
For Fujitsu, several factors drive banking and financial institutions to ensure purpose-led business practices. First, companies nowadays realize that they should serve not only their shareholders but also deliver to their customers, invest in employees, deal fairly with suppliers, and support the communities in which they operate.
Second, customers and employees alike are now more concerned about social issues and the way financial institutions help address them. For instance, they are not looking at the profits of the company alone but also information on Environment, Society, and Governance (ESG) initiatives.
Lastly, financial institutions also recognize that purpose-led operations bring people together. It also enables them to cross boundaries with confidence and creativity. A well-constructed ecosystem of partners – inspired by their purpose – can change the world. Financial institutions can’t drive change independently but can contribute substantially to the change we all need and want.
Achieving Purpose-Led Financial Services
Fujitsu is no stranger to purpose-led financial services, especially with its vast experience in this helping financial institutions ensure that they provide better banking experience. This is achieved through the company’s expertise in leveraging financial service tools to create the ideal and versatile model for the client’s needs.
A few ways that companies can ensure a more purpose-led banking experience are:
- By knowing the customer. Leveraging on freely provided customer data to gain better insight regarding what a typical customer wants is key to success. This leads to service that is truly sensitive to the customer’s needs.
- By enhancing customer experience. Everyone does not want their customer experience to be rigid. Therefore, any service should be flexible enough to be changed at a moment’s notice to meet a customer’s unique needs.
- Through complete security. Security and safety are paramount, especially when dealing with online financial services. Therefore, keeping your customer’s data secure is necessary if you want to create a great experience and foster goodwill.
- Through meaningful customer engagement. From the customers’ standpoint, engagement can be a welcome experience, but only if it’s meaningful. It can be achieved by making engagement tailored to the individual rather than cookie-cutter and generic.
- Through employee care. This factor can seem unrelated to customer experience but in truth, caring for your employee empowers them to make the right decisions on how to take care of your customers best.
As the world becomes more uncertain, financial institutions must now clearly show that it is no longer in business for profits alone but that it is in business for the betterment of their customers, employees, and even the community, as a whole.
To find out more about Fujitsu, visit www.fujitsu.com.
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