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Is the Philippines ready to be APAC’s next Data Center Hub? #APAC #DataCenter #Vertiv

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It’s been two years since the pandemic catapulted organizations to embrace digitalization, pushing companies to further invest in improving their technological capabilities. With this shift, regional demands in data centers are growing exponentially, particularly with the rise of smart city trends, e-commerce, cashless transactions, the adoption of cloud technology, and the need for faster internet. 

 

In a recent commentary, Fitch Solutions Country Risk and Industry Research expects a significant investment into digital infrastructure and data center development in the entire SEA, as digitalization keeps pace amid the pandemic. Meanwhile, Research and Markets noted that the APAC data center market will witness at least USD 94 billion worth of investments by 2027, growing at a 6.30 percent compound growth rate (CAGR) from 2022 to 2027.

This trend is also seen in the Philippines. Since organizations are forced to maximize the use of the digital platform, it accelerated the growth of the country’s data center market – now second overall among SEA countries in terms of development, according to the Department of Trade and Industry (DTI). The country’s capital, Manila, has a CAGR of 14.2 percent, next to Vietnam’s Hanoi with 14.5 percent.

 

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“APAC’s Next Hyperscaler Hub” 

Several companies have already announced their data center investments in the Philippines. For instance, a telco giant gears to set up a telco agnostic hyperscaler data center installation in the country. Meanwhile, a cloud computing firm recently expressed its intention to establish its first data center in Manila to expand its footprint in Asia. A Singapore-based firm also recently announced its plan to put up the country’s largest hyperscale data center located in Cainta, Rizal. 

Several factors drive this trend. First, cloud spending among enterprises in the Philippines is expected to grow from $1.8 billion to $2.6 billion in 2024, according to data analytics and consulting firm Global Data. Organizations planning to put up their data centers can also take advantage of the country’s talent pool and its ready infrastructure support, such as telecommunications, connectivity, and presence of data centers for colocation, and the country’s renewable energy readiness, according to DTI. 

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With these plans set to start this year and as the country’s digital and economic profile grows, the Philippines is poised to be the next strategic hyperscalers hub in APAC. These hyperscale data centers refer to massive business-critical facilities designed to efficiently support robust, scalable applications. The government identifies these organizations as one of the key sectors to promote under its investment promotions campaign, making it easier for hyperscalers to expand their businesses in the country by setting up their cloud and network infrastructure.

Evolving Data Center Landscape 

As these trends arise, Vertiv, a global provider of critical digital infrastructure and continuity solutions, said that organizations planning to build their facilities in the country need to become aware of the changing data center environment. 

 

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“Organizations must be quick to catch on the rapidly changing data center landscape, particularly amid the ‘never normal.’ This will help them ensure their success now and in the future,” said Jason Lim, country manager of Vertiv Philippines.

 

Vertiv has long been helping organizations across the country, including tech hubs such as Davao and Cebu, to ensure their business continuity. Formerly known as Emerson Network Power, Vertiv brings cutting-edge solutions to ensure uninterrupted operations, optimal performance, and scalability of data centers, communication networks, and other critical IT facilities. 

 

It offers Liebert power and thermal management solutions that help organizations continuously access vital applications, protect their IT environment, and grow and adapt to changing requirements.

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To help organizations assess, Vertiv listed some of the trends that will shape the data center industry this 2022: 

Climate-friendly and sustainable data centers 

Over the past year, Filipino consumers have been shifting to more sustainable products and services. A recent Kantar report revealed that 75 percent of Filipino consumers patronize brands that offer ways to alleviate environmental impacts, urging companies to embrace sustainable practices. This trend is also seen in the data center industry. 

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While the data center industry started to embrace climate-friendly practices in the past years, 2022 will be the time operators will purposefully join the climate effort. According to Vertiv experts, some organizations will adopt sustainable energy strategies for their operations, where they will utilize a digital solution that matches data centers’ energy use with 100% renewable energy. It will also function on 24/7 sustainable energy. 

These Hybrid Distributed Energy systems will provide alternating current (AC) and direct current (DC) power to data centers, improving their efficiencies and enabling them to operate carbon-free. Meanwhile, zero-water thermal systems and refrigerants with low global warming potential (GWP) will be in-demand.

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Accelerated adoption of AI 

As today’s networks get more complex and distributed and the augmented and virtual reality demands of the metaverse even become prominent, the need for real-time computing and decision-making is critical. And with an increasingly common hybrid model of work, public and private clouds, colocation, and edge, full-time manual management will be challenging. To optimize the performance of these networks, Artificial intelligence (AI) and machine learning will be vital.

In the Philippines, DTIpreviously noted that Artificial Intelligence (AI) adoption can increase the country’s gross domestic product (GDP) by 12 percent or equivalent to USD92 billion by 2030. 

 

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The rise of post-pandemic data centers 

Nowadays, remote work, e-commerce, telehealth, and video streaming are becoming the norm. As a result, more activities will be focused at the edge. A recent VMware research revealed that workload distribution to a data center would increase from the current 5% to 30% over the next five years. 

A report by Cushman & Wakefield, on the other hand, revealed that data center construction of some 2.9 gigawatts would be underway worldwide from 1.6 gigawatts in 2020 to meet the needs of the post-COVID world. 

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Integration of larger systems 

For years, various data center equipment providers have used integrated systems that allow modular capacity additions. However, in 2022, data centers will work with providers to better integrate larger systems, which will enable seamless interoperability. Reduced construction, minimized deployment costs, and flexible capacity management will benefit this integration.

Make building and maintaining data centers possible  

With the rise of data centers in the Philippines, and as its landscape continues to evolve, organizations need a partner that can deliver service solutions to support the changes in the infrastructure and enable critical solutions to work smoothly—this is where Vertiv comes in. 

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Vertiv makes expanding core data center and critical facility capacity accessible by using modular integration techniques to design and build data centers anywhere in the world effectively. The company tailors the solution for its application, pre-engineering, pre-configuring, pre-testing, and pre-validating against its specific needs and expectations. These solutions are supported by a global manufacturing and supply chain footprint, built on decades of leadership in data center and telecommunications applications.

To learn more about how Vertiv supports the continuity of today’s vital business, visit Vertiv.com. 

 

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Vertiv 2022 Company of the Year

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The award recognizes companies that exemplify visionary innovation, market-leading performance, and unmatched customer care

Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, has been recognized as Asia-Pacific Data Center Power Solutions Industry 2022 Company of the Year by Frost & Sullivan. The award recognizes companies that exemplify visionary innovation, market-leading performance, and unmatched customer care. 

 

Frost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each award category before determining the final award recipient. The process involves a detailed evaluation of best practices criteria across two dimensions for each nominated company.  

 

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“Frost & Sullivan acknowledges that Vertiv’s global business infrastructure adds immense value to its brand image and testifies to its offerings’ exclusivity. With a solid regional and international presence, the company efficiently delivers local market-centered, global quality solutions and quickly meets customer needs. The accessibility of engineering and support staff locally represents Vertiv’s commitment to outstanding customer ownership and service experiences in all regions,” said Iqra Azam, best practices research analyst at Frost & Sullivan. 

 

Vertiv designs, manufactures and supports solutions that enable reliable and efficient management of critical digital equipment. The portfolio is regularly refreshed with upgraded and new offerings, in an effort to align solutions with changing customer needs. In 2022, the company expanded its power distribution portfolio with
Vertiv™ Powerbar iMPB
, a modular busbar system for seamless, on-demand power upgrades in different data center environments – an addition made possible by the 2021 acquisition of E+I Engineering Ireland Limited and its affiliate, Powerbar Gulf LLC.  

 

The company also introduced its
Vertiv™ Liebert® APM Plus
uninterruptible power supply (UPS) system, designed to minimize energy utilization and carbon dioxide emissions. This high-density, modular, and transformer-free UPS provides up to 97% power efficiency in double conversion mode and up to 99% efficiency in eco-mode. Furthermore, in June 2022, the company launched the Vertiv™ Geist™ rack transfer switch (RTS), a new product line that allows redundant power delivery to single-corded devices. 

Vertiv 2022 Company of the Year

(L-R): Arunangshu Chattopadhyay, Director, AC Power & Power Distribution, Asia; John Parikh, VP, Marketing & Strategy, ASI; Paul Churchill, VP, Asia; Hitesh Prajapati, Country Manager, Singapore; Anand Sanghi, President, ASI; and Daniel Sim, Sr. Director, Channel Business, Asia

Frost & Sullivan recognized five principles that Vertiv follows in the development and delivery of its offerings: high efficiency, high reliability, low impact, low touch, and circular economy. Vertiv produces critical infrastructure power, thermal management, and IT management products, enabling users to conserve their space, water, and energy consumption. The company also works with customers on data center designs and system architectures to match their sustainability goals.  

 

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Frost & Sullivan stated that they believe Vertiv is well-positioned to drive the data center power solutions space into its next growth phase, capturing market share and sustaining its leadership in the coming years. 

 

“We are deeply honored by this recognition from Frost & Sullivan,” said Anand Sanghi, president, ASI (Australia and New Zealand, Southeast Asia, and India) at Vertiv. “Our research and development team is laser-focused on developing solutions that excel on technology innovation to help our customers address their ever-evoling data center challenges.”  

 

To know more about Vertiv and its power solutions offerings, visit Vertiv.com. 

 FAQ

Q1: What is Vertiv?

A: Vertiv is a global provider of critical digital infrastructure and continuity solutions. They design, manufacture, and support solutions that enable reliable and efficient management of critical digital equipment.

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Q2: What award did Vertiv receive?

A: Vertiv has been recognized as the Asia-Pacific Data Center Power Solutions Industry 2022 Company of the Year by Frost & Sullivan.

Q3: What does the award recognize?

A: The award recognizes companies that exemplify visionary innovation, market-leading performance, and unmatched customer care.

Q4: How does Frost & Sullivan determine the award recipient?

A: Frost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each award category. The process involves a detailed evaluation of best practices criteria across two dimensions for each nominated company.

Q5: What did Frost & Sullivan say about Vertiv?

A: Frost & Sullivan acknowledged that Vertiv’s global business infrastructure adds immense value to its brand image and testifies to its offerings’ exclusivity. They praised Vertiv’s solid regional and international presence, efficient delivery of local market-centered solutions, and commitment to outstanding customer ownership and service experiences.

Q6: What are some of Vertiv’s notable solutions?

A: Vertiv introduced the Vertiv™ Powerbar iMPB, a modular busbar system for seamless, on-demand power upgrades in different data center environments. They also launched the Vertiv™ Liebert® APM Plus uninterruptible power supply (UPS) system, designed to minimize energy utilization and carbon dioxide emissions. Additionally, they introduced the Vertiv™ Geist™ rack transfer switch (RTS), enabling redundant power delivery to single-corded devices.

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Q7: What principles does Vertiv follow in its offerings?

A: Frost & Sullivan recognized five principles that Vertiv follows: high efficiency, high reliability, low impact, low touch, and circular economy. Vertiv’s products help users conserve space, water, and energy consumption, and they work with customers on data center designs and system architectures to align with sustainability goals.

Q8: What did Frost & Sullivan say about Vertiv’s future prospects?

A: Frost & Sullivan believes that Vertiv is well-positioned to drive the data center power solutions space into its next growth phase, capturing market share and sustaining its leadership in the coming years.

Q9: What did Anand Sanghi, president of ASI at Vertiv, say about the recognition?

A: Anand Sanghi expressed deep honor and appreciation for the recognition from Frost & Sullivan. He highlighted that Vertiv’s research and development team is focused on developing innovative solutions to address customers’ evolving data center challenges.

Q10: Where can I find more information about Vertiv and its power solutions offerings?

A: To learn more about Vertiv and its power solutions offerings, you can visit their website at Vertiv.com.

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Keeping Your Data Centers Cool from Extreme Heatwave in the Philippines #Vertiv

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Last March, the Philippine Atmospheric, Geophysical and Astronomical Services Administration (Pagasa) issued an El Niño Watch, warning the public about the possible repercussions of the dry season in the Philippines. Notifying the start of the summer season, Pagasa warns that heatwaves can worsen, especially with the changing weather conditions because of climate change. Last April 10, Pagasa computed the highest heat index in San Jose, Occidental Mindoro, and Butuan City, Agusan del Norte, which went up to 47 degrees Celsius.

El Niño is a cyclical climate phenomenon that occurs in the Pacific Ocean and can significantly impact weather patterns. In the Philippines, El Niño is often associated with prolonged periods of drought and high temperatures, which can pose significant challenges for data center operators.

“Dealing with the extreme spike of temperatures should not be taken lightly. This is when data center operators must be vigilant in monitoring their facilities. If not taken seriously, providers risk losing their reliability and connectivity,” said Pamela Albar, Associate Director for Channels & Enterprise Sales, Vertiv Philippines.

For data center operators to keep their cool, here’s how they can protect their operations from extreme temperature spikes during summer.

Run as many cooling units as possible. It’s better to double or triple the operation of your cooling units to keep the refrigerant pressures as low as possible so operators can prevent trips on high pressure. By running the cooling units simultaneously, they can minimize the load on each data hall. 

If cooling systems are not running at their total capacity, it can result in equipment overheating and potentially cause costly downtime. Cooling units are designed to remove heat from the data center environment. If they are not functioning correctly, the equipment can suffer from thermal stress, leading to premature failure or reduced performance.

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Regular maintenance is a must. With the increased temperature, data center cooling units must double its usual work. This means the units must undergo frequent checking and maintenance, especially the condenser coils.

Windmills on the field. Alternative ecological energy.

Condenser coils are responsible for releasing heat absorbed by the refrigerant in the evaporator coil. When it is blocked with dirt and dust or covered with rust, it reduces its heat-transfer capability and becomes ineffective when the ambient temperature climbs. Dirty coils can also cause a system shutdown due to uncontrolled high pressure. This endangers not only the facility but also the operations during a critical time.

Invest in high-quality cooling systems. It is expected for data centers to experience unpredictable temperature changes, which is why the facility needs to have the best cooling system. Operators must invest in high-quality equipment to increase its lifespan, maintain a stable temperature environment, and reduce the risk of thermal stress. 

It also enhances the facility’s performance, ensuring the data center’s reliability. Consequently, investing in high-quality cooling systems is more cost-efficient because they are energy-efficient, lowering operating costs.

Some types of cooling systems that data center facilities can invest in are immersion, water-free, and evaporative free cooling systems designed to deliver reliability and efficiency in high-temperature environments.

As architects of continuity, these solutions are offered by Vertiv, making them a reliable helper in upgrading thermal systems and creating a maintenance plan to keep the facility cool, particularly during the El Niño phenomenon. The company also provides cutting-edge, sustainable, and innovative solutions that improve the performance and scalability of data centers, communication networks, and other critical IT facilities.  

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To learn more about how Vertiv supports the continuity of today’s vital business, visit Vertiv.com.   

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Edge Computing in E-commerce: A New Driver for Industry Growth

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Nowadays, businesses from the micro, small, and medium enterprises (MSMEs) sector and beyond are rapidly penetrating the internet, specifically e-commerce, to gain profit and audience. 

According to a study by Modern Intelligence, the Philippines’ E-commerce market is expected to grow at a compounded annual growth rate (CAGR) of 14.1 percent and is now seen as one of the main drivers for economic growth. 

However, it is crucial for retailers, even MSMEs, to be flexible and be adaptive to evolving business trends and consumer demands. One of the ways retailers can do this is through technology. 

“Technology has redefined today’s ecommerce market. From the supply chain all the way to customer experience, technology now plays a major role in ensuring that retailers are able to provide the best service to their customers across a variety of platforms, including web, mobile and in-store. Ensuring the flexibility, adaptability and agility of the IT backbone across all areas of the retail business is a must for businesses to have a competitive advantage,” said Pamela Albar, Associate Director for Channels & Enterprise Sales, Vertiv Philippines.

Here’s how retailers can harness technology to transform their businesses: 

Enable retailers to be more agile. The e-commerce industry is fast-moving, and retailers must be agile when they enter the market. The idea of agility is the ability of a business to quickly add new features and functionality that will allow them to support the consumer’s demands and enable a more streamlined process. 

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When retailers embrace agility, they are giving their businesses a better chance in a competitive industry with speed, flexibility, and continuous improvement in mind. They can do this by embracing modern applications and innovation solutions or infrastructures like Vertiv’s point-of-sale (POS) and desktop solutions that ensure reliable and secure checkout connectivity or keep their security and emergency systems running. They can integrate technologies like desktop uninterruptible power supply (UPS), network closet or small room solutions, and UPS for emergency systems offered by Vertiv. 

Improves security to protect the customer experience. One of the biggest threats for retailers when entering the e-commerce scene is the massive risk of data leaks, malware, and fraud that can damage the brand’s reputation and processes. If things get out of hand, they can also experience massive business losses, such as lost revenue and customers.  

Securing the IT backbone, including the hardware, can mitigate these attacks and improve the security of a business. It can also help retailers manage their network and simultaneously avoid data breaches on their classified and non-classified projects. Vertiv’s IT management solutions like Cybex™ secure desktop KVM, Vertiv™ Avocent® ACS console server, and IT management software can adequately fulfill these tasks. 

Edge Computing in E-commerce: A New Driver for Industry Growth

Allow retailers to improve their performance. In the competitive environment of e-commerce, performance matters. If retailers do not improve their infrastructures, they risk experiencing network and customer data breaches and massive system downtime. 

To protect their operations, they must fortify their IT infrastructure using Vertiv’s power, cooling, and monitoring solutions. This includes installing efficient UPS, thermal management, and rack distribution units. All these should be monitored with comprehensive service and technical support.  

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The growth retailers can experience when they enter the e-commerce scene is something they should take seriously. But as the industry continues to evolve, the pressure to keep up with it is there. That is why Vertiv is here to assist retailers, especially MSMEs, to expand and transform their digital solutions and help them be part of the change in the Philippine e-commerce industry. 

As architects of continuity, Vertiv offers solutions that cover pre-configuring, pre-testing and pre-validating it against its unique requirements. It also provides cutting-edge, sustainable, and innovative solutions that improve the performance and scalability of data centers, communication networks, and other critical IT facilities.  

To learn more about how Vertiv supports the continuity of today’s vital business, visit Vertiv.com.   

FAQ

Q: What is the expected growth rate of the e-commerce market in the Philippines?

A: According to a study by Modern Intelligence, the Philippines’ e-commerce market is expected to grow at a compounded annual growth rate (CAGR) of 14.1 percent.

Q: How can retailers be adaptive to evolving business trends and consumer demands?

A: Retailers can be adaptive to evolving business trends and consumer demands by embracing technology. This includes using modern applications and innovation solutions or infrastructures like Vertiv’s point-of-sale (POS) and desktop solutions that ensure reliable and secure checkout connectivity, integrating technologies like desktop uninterruptible power supply (UPS), network closet or small room solutions, and UPS for emergency systems offered by Vertiv, and fortifying their IT infrastructure using Vertiv’s power, cooling, and monitoring solutions.

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Q: How can technology enable retailers to be more agile?

A: Technology can enable retailers to be more agile by giving their businesses a better chance in a competitive industry with speed, flexibility, and continuous improvement in mind. Retailers can embrace agility by quickly adding new features and functionality that will allow them to support the consumer’s demands and enable a more streamlined process.

Q: How can technology improve the security of a business in the e-commerce industry?

A: Technology can improve the security of a business in the e-commerce industry by securing the IT backbone, including the hardware, to mitigate attacks and improve the security of the business. Vertiv’s IT management solutions like Cybex™ secure desktop KVM, Vertiv™ Avocent® ACS console server, and IT management software can adequately fulfill these tasks.

Q: Why is performance important in the e-commerce industry?

A: Performance is important in the e-commerce industry because if retailers do not improve their infrastructures, they risk experiencing network and customer data breaches and massive system downtime. Retailers must fortify their IT infrastructure using Vertiv’s power, cooling, and monitoring solutions to protect their operations.

Q: How can Vertiv assist retailers, especially MSMEs, in the Philippine e-commerce industry?

A: Vertiv can assist retailers, especially MSMEs, in the Philippine e-commerce industry by providing cutting-edge, sustainable, and innovative solutions that improve the performance and scalability of data centers, communication networks, and other critical IT facilities. Vertiv offers solutions that cover pre-configuring, pre-testing, and pre-validating it against its unique requirements and provides comprehensive service and technical support.

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