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Vertiv Sees Energy Use, Efficiency Loom Large as Data Center Industry Turns to 2023 



Managing consumption and carbon footprint driving trends toward regulation, standardization, and the search for generator alternatives 

November 11, 2022– Data centers will experience increased regulation and third-party oversight in 2023 as the world continues to grapple with the industry’s rising energy and water consumption against the backdrop of ongoing climate change. The intensified focus on the overall environmental and community impact of the data center is one of five industry trends for 2023 identified by the global data center experts at Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions. 


“The data center industry is growing rapidly as more and more applications require compute and storage, driving a corresponding rapid increase in energy and water use in data center facilities. The industry has understood that pursuing energy and water efficiency aggressively is key for future success and survival,” said Giordano Albertazzi, Vertiv Chief Operating Officer and president, Americas. “Increased regulation is inevitable and will lead to important innovations across our industry. The process may not always be easy or linear, but it can be navigated with the help of expert data center partners and innovative solutions that can anticipate the changes while meeting the always increasing requirements of the data center applications.”


The advances in chip design and manufacturing that limited server power consumption through the first decade and a half of the 2000s reached their limits in recent years, and a spike in the amount of energy servers use has followed. In a recent report, Silicon heatwave: the looming change in data center climates, the Uptime Institute cited data from the Standard Performance Evaluation Corporation (SPEC) that showed server power consumption increasing by 266% since 2017. This surge is among various technical and market forces driving the focus on environmental awareness and sustainability in several of the 2023 trends identified by Vertiv’s experts. Those trends are:


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Data centers face increasing regulation 

Mounting pressures to meet consumer demand for energy and water are forcing governments at all levels to take a harder look at data centers and their outsized consumption of those resources. Data centers are estimated to be responsible for up to 3% of global electricity consumption today and projected to touch 4% by 2030. The average hyperscale facility consumes 20-50MW annually – theoretically enough electricity to power up to 37,000 homes. Vertiv’s experts expect this to prompt increasing governmental scrutiny in 2023.  



It’s happening in some places already. Dublin, Ireland, and Singapore have taken steps to control data center energy use, and massive data center water consumption – especially in areas prone to drought – is likely to trigger similar scrutiny. According to the U.S. Department of Energy, the water usage effectiveness (WUE) of an average data center using evaporative cooling systems is 1.8L per kWh. That type of data center can consume 3-5 million gallons of water per day – similar to the capacity used by a city of 30,000-50,000 people. The industry will continue to take steps to self-monitor and moderate – including an increasing preference for environmentally-friendly thermal designs – but 2023 will see increases in regulatory oversight.


Hyperscalers and others shop off the rack 

According to a recent Omdia survey, 99% of enterprise data center operators say prefabricated, modular data center designs will be a part of their future data center strategy. That’s more than a trend; it’s the new normal. In 2023, Vertiv’s experts anticipate a continuing shift in the same direction among hyperscalers as they seek the speed and efficiencies standardization delivers. 


This is a newer concept for the world’s leading cloud providers, and they’re turning to colocation providers – who have been standardizing for years – to make it happen. Specifically, those cloud providers are outsourcing their new builds to colos to leverage their in-market expertise, proven repeatability, and speed of deployment. In short order, standardization – ranging from modular components, such as power and cooling modules and skids, to full-fledged prefabricated facilities – will become the default approach not just for the enterprise, but also hyperscale and the edge of the network.



Diesel generators see real competition 

The diesel generator has long been an imperfect but inescapable piece of the data center ecosystem. It represents stored energy that largely goes unused while still requiring maintenance or fuel replacement after periods of inactivity. Then, when pressed into service, generators produce carbon emissions operators are desperately trying to avoid. Already, some organizations are relying on batteries for longer load support – up to five minutes in some cases – and even designing their data centers with minimal generator capacity. 


These are transitional steps to minimize the role of the generator as the industry searches for other options – including new battery technologies – for extended backup power. In 2023, Vertiv’s experts anticipate a preferred alternative will emerge – specifically hydrogen fuel cells. These fuel cells will function much like a generator at first, providing momentary load support, and eventually hold promise for sustained or even continuous operation.



Higher densities alter thermal strategies 

After years of relatively static rack densities, data center operators are increasingly requesting higher-density racks. According to the Uptime Institute’s 2022 Global Data Center Survey, more than a third of data center operators say their rack densities have rapidly increased in the past three years. This is especially true among larger enterprise and hyperscale data centers, where nearly half of those operating facilities at 10MW and above reported racks above 20kW and 20% claimed racks higher than 40kW. 


This is consistent with the maturity of liquid-cooled server technologies and increasing acceptance and adoption of such technologies. The aforementioned increases in server power consumption are happening as the need to add capacity quickly is growing, challenging operators from all sides. This leaves them little choice but to explore the boundaries of existing facilities by adding computing in tight spaces, increasing rack densities, and creating thermal profiles that require liquid cooling. While liquid cooling is not a new technology, the early wave of successful, efficient, problem-free deployments in high-density environments has provided proof of concept that will boost adoption in the coming year. The addition of direct-to-chip cooling to new OCP and Open19 standards will only accelerate this trend.


Page Break5G meets the metaverse at the edge 

Omdia, in its 2022 Mobile Subscription and Revenue Forecast, projects nearly half of all mobile subscriptions – more than 5.8 billion – to be 5G by 2027, pushing computing closer and closer to the user. The metaverse is an application in search of an ultra-dense, low-latency computing network. In 2023, we’ll see these two activities intersect, with metaverse implementations leveraging 5G networks to enable the ultra-low latency features the application demands. Ultimately, this will require higher powered computing in those 5G edge locations, and we’ll see that happening soon – with early forays in 2023 followed by more widespread deployments in the years after. As the edge of the network becomes more sophisticated, so will the infrastructure needed to support it. This will include technologies such as artificial intelligence and virtual reality planning and management systems and increased adoption of lithium-ion UPS systems at the edge – an ongoing trend that saw share increase from 2% of sales in August 2021 to 8% in August 2022, according to IDC.


For more information on 2023 industry trends and Vertiv solutions for data center and communication networks, visit

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#Vertiv Launches Augmented Reality App for Immersive Product Exploration



Vertiv™ XR app allows users to see and explore equipment in a desired location before purchase and installation

Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, today announced the release of the Vertiv™ XR app, a first-of-its-kind tool in the data center space that allows data center operators, IT managers and channel partners to visualize Vertiv products in the location they would occupy in any given facility. The virtual representation helps today’s data center decision-makers by providing a convenient tool to plan their space and provide support after installation, with the intent of improving understanding of how the infrastructure will support their compute and impact the physical footprint. The app is available at the Apple App Store and the Google Play Store

The introduction of the Vertiv XR app is the latest advance in Vertiv’s widespread and ongoing digitization initiative, as the company continues to focus on the customer experience and expand the resources available to its customers and channel partners. Created by Vertiv, the Vertiv XR app is the first such tool to bring the kind of commercial-grade technology used for home remodeling projects to the data center space. The app was named “Best Digital Transformation Product or Service – Enterprise” in the Computing 2022 Technology Product Awards, and received a five-star rating from IT Channel, which called it “the best augmented reality app tested in 2022.”

#Vertiv Launches Augmented Reality App for Immersive Product Exploration

“With the Vertiv XR app, we are creating a bridge experience between in-person physical interactions and digital,” said Cristian Scarpa, CIO EMEA & Global VP Customer & Employee Technologies. “The app allows our customers and partners to make more informed buying decisions and recommendations, to visualize in a tangible way how new products will interact with their existing environments, and explore details about those products, all from the palm of their hand.”

The Vertiv XR app guides users through product selection and placement, using augmented reality to deliver an immersive, realistic depiction of the product in the location of their choosing – whether that’s a data center, office, lobby or living room. It allows users to see and explore various Vertiv solutions when and where they choose and stay engaged beyond purchase and installation by viewing complementary solutions and by streamlining social sharing of their experiences with Vertiv.

“This type of technology has been used for various consumer applications, helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house, but we’ve never seen this type of application in the data center,” said Martin Coulthard, global vice president for demand generation marketing at Vertiv. “We’re giving them the opportunity to see this equipment before they buy, enabling them to make their Vertiv purchase with confidence.” 

The company’s sweeping digitization effort is focused on developing and updating digital assets that better serve customers and partners and engage with them on their terms. The ultimate objective is to enhance the online interactions users have with Vertiv, to make it easier for them to find what they need when they visit or use the Vertiv XR app, and to help Vertiv and its partners have more meaningful, productive engagements with customers and partners. 


For more information or to download the Vertiv XR app, visit

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Data Center Trends 2023: What Drives Philippines’ Infrastructure Growth This Year? #Vertiv #Technology



The Philippines remains one of the leading countries for new data center hubs. According to the Philippines Data Center Market – Investment Analysis & Growth Opportunities 2023-2028 report, the market is expected to grow at a compounded of 11.01 percent. 

This growth rate will continue to rise steadily from 2022 to 2027. This is mainly driven by the boom of 5G network connectivity, sustainable initiatives by data center investors, the rise in submarine cable deployment, and the emergence and adoption of advanced IT workloads in the country.   

“The growing number of data center facilities in the Philippines proves that the country is ready for digitization and digital transformation. But operators should know the data center trends in 2023 for more effective efforts to grow the facilities and infrastructure in the Philippines,” said Jason Lim, Country Manager, Vertiv Philippines.  

Here are some of the data center trends that will shape 2023 as shared by Vertiv:  

More demand means more regulations. Data center markets are hungry to expand their reach and services because operators are pressured to meet consumers’ demands. They must double up building data center hubs and their energy consumption. However, this poses a huge problem related to sustainability and their excessive consumption of natural resources (energy and water). 


With this reality, government and the public will demand operators to control and regulate their consumption which will slow the deployment. It started last year when Energy Regulatory Commission (ERC) released a statement wherein they are eager to study and investigate the massive energy use of data centers. 

This 2023, government regulations will heighten, but that does not mean that hubs do not have potential growth this year. Data center operators must be more careful and strategic in constructing their hubs and expanding their nationwide network. To do so, they need to integrate high-efficiency UPS systems, lithium-ion batteries, and water-free cooling into their systems which Vertiv offers.

Metaverse arrives, the use of AI rises, and the 5G network strengthens. In a world where convenience and technology join forces, the metaverse becomes a key player in new and existing industries. 

Data Center Trends 2023: What Drives Philippines' Infrastructure Growth This Year? #Vertiv #Technology

The concept behind the metaverse is a world where everyone can live, work, shop, learn, interact, and more using technology and the internet in the comforts of their physical world. Under the existence of the metaverse is virtual reality (VR), augmented reality (AR), social media, digital currency, and of course, artificial intelligence (AI).  

AI is slowly being integrated into Filipino’s daily lives, and businesses and operators are looking into it as part of their new technologies this year. With this, the Philippines need to keep up with the growing expansion of the metaverse by increasing and strengthening the reach of 5G networks because only 5G can support metaverse to provide ultra-low latency features that the application demands. 


Vertiv offers the technologies needed to support this: integrated rack, row, and room modules, intelligent high-efficiency UPS systems with lithium-ion batteries, air and liquid cooling solutions, intelligent monitoring and management systems enabling remote management, control, and service, and DC power systems and controls.

New thermal strategies for higher densities. Now that the Philippines expects rapid growth in data centers, the operators foresee using more power in data centers. But as a technology that uses high amounts of energy, operators are now exploring new thermal technologies to make it more sustainable.

One of these is liquid-cooling technology because it can keep up with the growing server power consumption. While this is not technically a new technology, operators have seen its potential and efficiency in high-density environments. Moreover, they can explore Vertiv’s technologies like rear-door heat exchangers, direct-to-chip liquid cooling, immersion cooling, and intelligent controls.

Indeed, the data center market is expected to present new developments in technologies, simplicity, and sustainability this year. And, as the country strives for digitization and digital transformation, Vertiv is here to assist operators in expanding data center hubs and participate in ongoing infrastructure growth.

The company provides solutions for the organization’s application by pre-engineering, pre-configuring, pre-testing, and pre-validating it against its unique requirements. It also offers cutting-edge, sustainable, and innovative solutions that improve the performance and scalability of data centers, communication networks, and other critical IT facilities. 


To learn more about how Vertiv supports the continuity of today’s vital business, visit   

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#Vertiv Introduces Upgraded Chilled Water Cooling Solution for High Density and High Compute IT Environments in Asia



The Vertiv™ Liebert® Air Handling Unit (AHU) supports high heat loads with minimal footprint

Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, today unveiled the upgraded Vertiv™ Liebert® Air Handling Unit (AHU), a high-capacity, chilled water cooling solution designed to support high-density compute environments, while offering a more energy efficient approach to heat management. The Liebert AHU has a standard unit capacity of 300kW, and is now available throughout Australia, New Zealand, Southeast Asia and India (ASI) region.

The new Liebert® AHU chilled water unit utilizes water or air-side economizatons and high-efficiency EC fans, working with hot aisle containment to avoid the mixture of supply and return air. The Liebert AHU also operates at higher return air temperature and with higher chilled water temperature, increasing chiller efficiency. With its highly efficient components such as Electronically Commutated (EC) fan, Pressure Independent Control Valve and intelligent controller with multiple remote temperature sensors, the Liebert AHU supplies proper airflow, temperature, and humidity for supported critical IT equipment.

The new model of Liebert AHU is completely chilled water based, and designed with a fan wall configuration that allows for a smoother supply air distribution and higher efficiency hot aisle containment, compared to the previous model. It is designed to achieve the highest standard for fan efficiency of up to 0.2W/CMH. This model has a smaller unit depth, can be modularly installed and is easily serviceable.

The Vertiv™  Liebert® AHU adapts easily to a non-raised floor design simplifying installation, shortening deployment time and reducing associated costs, compared to raised floor systems. The Liebert® AHU cools high-density servers through horizontal air discharge, delivering an even airflow distribution and uniform temperature across the data hall. 


The Liebert AHU also allows provision for redundancy or future expansion as it requires no clearance in between units and may be positioned side by side seamlessly. Each unit is built to last and CE Certified for safety and reliability. During maintenance, personnel can access the components from the corridor side and no longer need to enter the data center hall. 

The Liebert AHU addresses customers’ needs for a higher-capacity yet compact cooling solution as kW/rack demand continues to increase and data center space is limited, and operates efficiently to combat rising energy costs. Likewise, its modular installation and non-raised floor application makes it an ideal choice for managers aiming to both reduce CAPEX and flexibly deploy cooling units as demand grows.

“Sustainability has become one of the most important points of discussion among organizations today and data center cooling poses a lot of opportunities to optimize energy use. Vertiv’s thermal management systems, including the Liebert AHU, can help reduce energy consumption in the data center and is one of the most effective choices for cooling high density environments,” said Chee Hoe Ling, vice president of infrastructure solutions at Vertiv™ ASI. 

For more information about Vertiv’s Liebert AHU system and other thermal management solutions, visit

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