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#PHDigicon2022: “When I think about BOUNDLESS, I think that’s Magic Johnson!”



Philippine Digital Convention 2022 headline speaker Earvin “Magic” Johnson talked about his journey from being an NBA Hall of Famer to philanthropist and businessman

After two years of holding the country’s most prestigious and one of the most sought-after thought leadership events in the Asia-Pacific Region virtually, PH Digicon 2022 Philippines Enterprise held the Philippine Digital Convention (PH Digicon) last October 27-28, 2022, face-to-face at the Marriott Grand Ballroom with a simultaneous broadcast online.


Highlighting the 2-day convention was the live interview with the legendary basketball icon Earvin ‘Magic’ Johnson who strongly relates to the PH Digicon 2022 theme of BOUNDLESS. Hosted by PLDT Group Corporate Communications Head, Cathy Yap-Yang, Johnson fondly shares, “When I think about Boundless, I think that’s Magic Johnson!”


Raising awareness



In 1991, Johnson officially retired from his basketball career following the announcement of his diagnosis with HIV. In the same year, he founded the Magic Johnson Foundation, one of the most recognizable philanthropic organizations around the world today, which serves as a single-disease organization that works to raise funds for community-based organizations dealing with HIV/AIDS education and prevention programs.


Looking back, Johnson recalls the stigma and discrimination that used to rule the disease and how people talked in “hushed voices”. Now, people can openly talk about and discuss HIV/AIDS–all in the name of raising awareness of the disease.



Johnson’s ‘retirement’ didn’t hold him back to do what he loves most when he came back to play in the 1992 All-Star Game and won the All-Star MVP Award. He was also a part of the ‘Dream Team’ that won the Olympic gold medal in Barcelona during the 1992 Olympics.


“When I look at our team and our achievements, we changed the world when it comes to the NBA and when it came to basketball,” he says. “What we were able to accomplish in Barcelona, the way that the world accepted us, we’ve never seen anything like it. We won the gold medal, but we changed the game of basketball around the world forever. And I am happy to be part of that.”


Raising the next generation of entrepreneurs



Johnson is also the founder and CEO of Magic Johnson Enterprises, a global empire with a wide range of business endeavors that range from sports ownership, food service, to media and entertainment. He may have come a long way from bringing coffee shops and cinemas into Urban America, but he remains committed to his mission of creating jobs and opportunities for minorities and women-owned firms. When asked about retirement, the NBA Hall of Famer laughingly replied, “I am not built to slow down. I am a worker; I love to work, [and I bring] passion to my job every day.”


To prepare the next generation of dreamers and entrepreneurs, the NBA Hall of Famer, businessman, and philanthropist advised them about having a positive attitude despite setbacks, the importance of believing in one’s self, and having mentors–a role that he continues to play for many businesses, athletes, and his fans.


“My life is boundless. When I think of my journey, that’s the word I would use. I did everything that was not supposed to be done. When I think about boundless, I think that’s Magic Johnson! I was the first to go through a lot of doors, a man of color. Trust me, you can do it. Everybody out there, you can do it, you can have it, you can go do it, it’s all up to you.”



30 years later, after countless successful ventures, he shared, “Today, Magic’s court is the business world.”


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Filipino Business Tycoons Champion Sustainability Programs, Practices in PH Digicon 2021



Filipino business tycoons who spoke before the delegates of the Philippine Digital Convention (PH Digicon) 2021 iterated their commitment to implementing sustainable programs and practices to achieve a triple bottom line.

In the second plenary session of this year’s PH Digicon, Al Panlilio, President and CEO, PLDT Group; Lance Gokongwei, President and CEO of JG Summit Holdings; Bernie Liu, Chairman and CEO of the Penshoppe Group; Christopher Po, Executive Chairman of Century Pacific Food, Inc.; Kevin Tan, CEO of Alliance Global Group Inc.; and Joseph Tanbuntiong, Chief Business Officer of Jollibee Group led the discussion on the revolutionary changes in the Philippine business landscape.

PHOTO: JG Summit Holdings Inc. President and CEO Lance Gokongwei, Penshoppe Group Chairman and CEO Bernie Liu, PLDT and Smart President and CEO Al Panlilio, Jollibee Group Chief Business Officer Joseph Tanbuntiong, Alliance Global Group Inc. CEO Kevin L. Tan and Century Pacific Food, Inc. Executive Chairman Chris Po

Panlilio said that sustainability is one of his fulcrums and has been a part of PLDT’s business model for years, incorporating sustainable development in their strategies to align their initiatives to the United Nations Sustainable Development Goals (SDG).

The PLDT Head said they launched the country’s first carbon fiber cell tower, which has reduced carbon dioxide emission by up to 70 percent compared to steel. He also mentioned the group’s aim to use renewable energy sources to bring down power consumption and boost energy efficiency for their data centers.

“What is core to business is what matters most in terms of sustainability, and hopefully, every employee in PLDT-Smart understands and appreciates their contribution to that effort. It’s a big task, big programs, but we have to do it,” said Panlilio.

For Jollibee, meanwhile, Tanbuntiong said they have been reducing waste by shifting from disposable to reusable wares and turning to biodegradable options such as paper for their packaging.

“We are also looking into the renewable energy sources for some of our stores and our manufacturing sites… Outside of the environment, we also look at the society and looking at segments that we can help, and can have an impact,” the Jollibee executive said.

Moreover, for Alliance Global Group CEO Kevin Tan, the business has been set up to not be a profit-centric company but also to aim for a triple bottom line which includes environmental sustainability and social impact.


“Our goal, our new guidance aside from our profits, is that we want to be carbon-neutral by 2035, which means that among other efforts, we need to shift to 100% renewable energy, and this has to start right away and be done in phases over the next 5 to 6 years… This is a very challenging feat, but we are committed to it,” Tan underscored.

Tan also shared that they are committed to generating over five million direct and indirect jobs in the next 15 years; thus, they heavily invest in industries that can produce the most jobs and multipliers in job creation, such as business process outsourcing and tourism sector.

Likewise, for the clothing brand Penshoppe, Liu shared that waste in the retail and the fashion business has been labeled as one of the biggest polluters. He said that excesses end up in dumpsites “because the consciousness of waste is not there among many brand owners and retailers.”

Liu highlighted that reducing waste is something they take seriously by adopting global standards on the number of stock keeping units and inventory.

“We believe strongly that we minimize waste not only in the consumption but in the way that unnecessary fabrics are produced, and unnecessary garments, and that whatever we do acquire ends up in the closets of our customers and not in the dumpsites,” Liu said.

Furthermore, for Century Pacific Food, Po said they integrate the sustainability mindset in their day-to-day business by following the Three P’s framework, which refers to Protein, People, and Planet.

“Protein is our product. Our food product is the way we touch the rest of the community; thus, we look at the type of nutrition and ingredients we put into our products to develop a healthier product portfolio… We’re also mindful of the number of jobs we create… and then finally, Planet is our manufacturing footprint as a food manufacturer,” Po noted.

Additionally, for JG Summit Holdings, Gokongwei said they acknowledge the significance of sustainability; thus, they integrate this in their management process.


“For us, the most important thing is to put sustainability first and foremost into the board’s agenda; we try to do this first by benchmarking and measuring what we have, second is to set targets,” Gokongwei said.

He also added that their sustainability practice follows the UN SDG, which centers on five objectives: shared success, resource secularity and resource efficiency, education and development, providing better choices, and climate action.

The Philippine Digital Convention is the most prestigious digital thought leadership event hosted by PLDT Enterprise. Titled “REVOLUTION”, this year’s PH Digicon which ran from October 6 to 8 featured over 120 industry leaders and experts, sharing their expertise on topics such as technology predictions, industry evolution, emerging technologies, among others.

Relive the three-day convention like no other via content on demand available exclusively on

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