Five things to make for a more purpose-led banking experience   

At this point in its history, the banking and financial sector is at a crossroads. Filipinos now embrace online payment options more than ever before, while banks continue leveraging technology to ensure seamless transactions. Digital payment methods, for instance, rose to 30.3 percent in 2021, a 10 percent increase from 2020, according to the Bangko Sentral ng Pilipinas (BSP). 

This steady increase in digital payment goes to the BSP’s goal of achieving 50 percent digital transactions by 2023. However, some Filipinos prefer over-the-counter transactions, especially for other banking services. This is not surprising since online transactions, whether as retail payments or traditional banking services like deposits or money transfers, can be impersonal for apparent reasons. The challenge now is on how to make the overall banking experience more purpose-led to entice more people to avail of this financial service. 

While it’s easy to think that achieving maximum profit has always been the goal of not just the financial sector but all businesses, this hasn’t always been the case. It might be surprising to some, but the first banks have made it a goal to create harmony between their customers and their investors.  

However, this purpose-led way of doing business has slowly transformed over the years, especially with some economists believing that banking and financial institutions’ responsibility is to generate profit for themselves and their stakeholders. But as we head further into an uncertain future, it is now apparent that this mindset is no longer relevant. 

For Fujitsu, several factors drive banking and financial institutions to ensure purpose-led business practices. First, companies nowadays realize that they should serve not only their shareholders but also deliver to their customers, invest in employees, deal fairly with suppliers, and support the communities in which they operate.  

Second, customers and employees alike are now more concerned about social issues and the way financial institutions help address them. For instance, they are not looking at the profits of the company alone but also information on Environment, Society, and Governance (ESG) initiatives.  

Lastly, financial institutions also recognize that purpose-led operations bring people together. It also enables them to cross boundaries with confidence and creativity. A well-constructed ecosystem of partners – inspired by their purpose – can change the world. Financial institutions can’t drive change independently but can contribute substantially to the change we all need and want. 

Achieving Purpose-Led Financial Services 

Fujitsu is no stranger to purpose-led financial services, especially with its vast experience in this helping financial institutions ensure that they provide better banking experience. This is achieved through the company’s expertise in leveraging financial service tools to create the ideal and versatile model for the client’s needs. 

A few ways that companies can ensure a more purpose-led banking experience are: 

1. By knowing the customer. Leveraging on freely provided customer data to gain better insight regarding what a typical customer wants is key to success. This leads to service that is truly sensitive to the customer’s needs.  

2. By enhancing customer experience. Everyone does not want their customer experience to be rigid. Therefore, any service should be flexible enough to be changed at a moment’s notice to meet a customer’s unique needs. 

3. Through complete security. Security and safety are paramount, especially when dealing with online financial services. Therefore, keeping your customer’s data secure is necessary if you want to create a great experience and foster goodwill. 

4. Through meaningful customer engagement. From the customers’ standpoint, engagement can be a welcome experience, but only if it’s meaningful. It can be achieved by making engagement tailored to the individual rather than cookie-cutter and generic. 

5. Through employee care. This factor can seem unrelated to customer experience but in truth, caring for your employee empowers them to make the right decisions on how to take care of your customers best. 

As the world becomes more uncertain, financial institutions must now clearly show that it is no longer in business for profits alone but that it is in business for the betterment of their customers, employees, and even the community, as a whole.  

To find out more about Fujitsu, visit www.fujitsu.com.  

Business buyers are increasingly choosing the Mini PC as the new standard for desktop computing – taking advantage of slimline, discreet designs that can be placed out of sight. In line with this trend, Fujitsu today introduces a new lineup of ESPRIMO Mini PCs perfect for a point of sale, reception desk and office desktop – small in footprint but packing a full-size punch when it comes to performance.

Fujitsu’s new ESPRIMO Mini PCs are compact, with a footprint as small as a hardback book. Whisper quiet in operation, the ESPRIMO Mini PC models can be mounted to the back of a display or tucked underneath a desk for a clutter-free aesthetic. A USB Type-C cable is all that is needed to power the PC and provide connectivity to a display.  To further reduce cable clutter, all ESPRIMO Mini PC models can be specified with Bluetooth for connecting peripherals such as keyboard and mouse.

The new ESPRIMO Mini PC range is ideal for environments where lots of peripherals are connected via USB, such as point of sale, and for power users of resource-intensive applications. All ESPRIMO Mini PCs in the new lineup start with a generous eight USB sockets and two display outputs, allowing the connection of up to four screens, and selected models can be specified with up to 10 USB ports.

There are five new Fujitsu ESPRIMO Mini PC models in the range refresh, available with the latest Intel® Core^TM processors, delivering performance on a par with much larger desktop PC models. Thanks to such functionality and performance in a slimline housing, the ESPRIMO Mini PC lineup means PC buyers no longer need to choose between performance and convenience when upgrading.  Meanwhile, PC buyers could do a lot more with the ESPRIMO Mini PCs and also get fewer energy consumption with improved energy efficiency.

Flexible, compact ESPRIMO Mini PCs

Top of the range is the ESPRIMO G9012. This high-performance model with advanced functionality is available in an ultra-compact casing with a volume of just 0.87 liters. A slightly larger unit is perfect for users who want an optical drive (1.23 liters).

Christian Leutner, Vice President, Head of European Platform Business at Fujitsu, comments: “We see significant interest in Mini PCs for various use cases from home to office, to commercial use in environments such as retail. The latest function rich ESPRIMO Mini PCs mean extreme portability, flexibility, scalability, and convenience. We’ve squeezed in masses of functionality, boosted performance, and increased IO despite the tiny casing, making the Mini PC a mainstream choice.”

High-performance CELSIUS workstation for demanding workloads

Moreover, Fujitsu introduces a new high-performance Fujitsu CELSIUS W5012 workstation, designed for engineers and creative professionals needing a powerful and expandable machine with an excellent price-performance ratio. The latest 12th Generation Intel® Core^TM processors provide enhanced performance to handle even the most demanding workloads. This new workstation, featuring DDR5 memory, delivers tremendous performance to effortlessly handle demanding applications including 3D modelling, as well as toughened components designed for continuous 24-hour operation. Additionally, it includes best-in-class connectivity options, like Intel® Thunderbolt^TM 4 and advanced graphics card support. I/O has been boosted, with four display ports and up to 11 USB ports.

Fujitsu offers a build-to-order option for select ESPRIMO and CELSIUS models for organizations with special PC requirements.

Pricing and availability

All new models are available to order immediately¹. Pricing is according to country and specification.

¹ Product availability may vary depending on country. On-shelf dates may vary by geography.

Learn More: https://www.fujitsu.com/hk/products/computing/pc/ap/desktops/

Fujitsu pictures: https://bit.ly/3RQVwKW

Global organizations nowadays realize the importance of embracing strategies geared towards helping achieve a sustainable future. The changing attitude of consumers drives this trend as they now choose to buy from brands they believe are doing social or environmental good.  

Many companies are now responding by taking on commitments that could help the environment, like reducing greenhouse gas emissions and investing in climate action. Others are integrating ESG considerations into their strategic frameworks not just because of the increasing demand from investors and customers but also due to regulatory developments. 

Short for “environmental, social, and governance,” ESG refers to a subset of non-financial performance indicators that include sustainable, ethical, and corporate governance issues like managing the company’s carbon footprint and ensuring that systems are in place to ensure accountability.  

In the Philippines, ESG or sustainability disclosures are critical, especially with Memorandum Circular No. 4, series of 2019, issued by the Securities and Exchange Commission (SEC). This mandate requires publicly listed companies (PLCs) to submit an annual sustainability report under a “comply or explain” approach. 

Many global organizations have turned to the United Nations’ Sustainable Development Goals (SDGs) as the inspiration for their ESG policies. These 17 goals are a bold set of objectives to address human society’s most significant challenges. They also recognize that ending poverty and other deprivations must align with strategies that improve health and education, reduce inequality, and spur economic growth while tackling climate change and preserving the oceans and forests. 

The UN SDGs and Fujitsu’s SDG Communities 

Like many other large global corporations, Fujitsu sees the SDGs as an essential tool to ensure human activity remains in balance with the resources available to the company and that everyone has access to their core rights and physical needs. However, these statements are not enough since concrete actions are needed.  

In response, Fujitsu’s international organization Global Delivery rolled out its SDG Communities project last year, which is now available to more than 30,000 employees worldwide. This project allows employees to pick one or more SDGs they are passionate about, join a virtual global community, and start collaborating with colleagues worldwide to contribute to a common cause. 

Ensuring alignment and engagement 

SDG Communities also aim to encourage alignment and engagement between Fujitsu’s large global workforce and the broad SDG challenge. Through this project, the company provides an avenue for its employees to understand better the nature of Fujitsu’s SDG commitments as expressed in its Purpose and participate in relevant actions that can lead to SDG-aligned outcomes. 

“Over the past year, the program has engaged over 4,500 participants from 35 countries. Twenty-three percent of these participants are from the Philippines. Among the top three SDGs that the global team mostly chooses are aligned to SDG #3: Good Health and Wellbeing; just over 1,000 have aligned with SDG #4: Quality Education and nearly 700 are participating in SDG #13: Climate Action Community,” said Sarah-Jane Littleford, Head of Responsible Business, Fujitsu Global Delivery. 

 

As part of the program, Fujitsu also held 40-plus webinars with 2,690 attendees from all Fujitsu regions to deepen awareness of the SDG challenges. The company utilizes collaboration tools like Yammer channels and social media for its SDG Community project, where its employees discuss how they can make a meaningful impact.  

Translating awareness into action 

Aside from increasing the awareness of Fujitsu’s SDG commitments, Fujitsu also aims to translate it into changes, particularly in how the company goes about its business. For example, Fujitsu’s Portfolio Strategy Unit is working to embed the SDGs in Fujitsu’s “Design Thinking” and agile management methods. The company is also updating its global portfolio management processes to ensure that all its products and services align with SDGs, helping its customers understand which products and services are right for them, given their climate goals. 

When it comes to impacting the communities where Fujitsu operates, Littleford said that the company considers education as a critical lever to pull, which can significantly impact SDG #4 Quality Education, SDG #8 Decent Work, and Economic Growth, and SDG #10 Reduced Inequalities. 

The SDG17 partnerships for the goals are also crucial. Fujitsu commits to building long-term partnerships with schools and educational and community institutions that positively impact communities. The company aims to share employees’ skills and knowledge with the communities where people live and work to help ensure that everyone can thrive in a digital future. 

“Fujitsu helps ensure that communities are ready for a digital future. We do this through our educational outreach program, called Fujitsu Futures. This is a set of lessons focusing on empowering communities with those skills that will help them thrive in our digital environment and future. This means going beyond simply STEM and digital skills because ICT services are increasingly based on good communication, high levels of creativity, and business culture awareness,” said Littleford. 

“Through global discussions in the SDG4 Community: Quality Education, we have been able to edit and improve the Fujitsu Futures offerings. And in a series of webinars, the passion and diversity of the SDG4 Community helped us develop a better product, which has a global outlook,” she added. 

To ensure that the company continues to make strides, Fujitsu plans to broaden further the number of its people participating, spread awareness about the SDGs and how the Fujitsu Purpose aligns with them, and deepen the involvement of the Community participants. This project also helps the company achieve its goal to accelerate the alignment of business transformation with sustainable and social impact, leveraging Fujitsu’s cutting-edge technologies, expert skills, and industry knowledge to build these new possibilities for its customers and society. 

To learn more about Fujitsu, visit its website at https://www.fujitsu.com/ph/.