GCash
#GCash Headlines Mobile World Congress Keynote with Stories on Financial Inclusion

GCash CEO Martha Sazon leads keynote on changing user experiences and technologies
The Philippines’ number one financial app, GCash, is putting the spotlight on the Philippine fintech industry at the Mobile World Congress (MWC) in Barcelona – highlighting how fintech innovations are empowering millions of Filipinos.
Martha Sazon, President and CEO of GCash, will be taking GCash to the global stage once more, as she is one of the keynote speakers in a plenary session at the MWC on the topic “New Behavior for a New Reality.” A major feat for GCash and Philippine Fintech, Sazon brings the story of the Filipino to a global audience – showing the evolving user experience and how it has expanded its portfolio to provide access to affordable services to more Filipinos across various sectors.
Aside from the keynote session, Sazon is also part of a fireside chat tackling, “The Rise of Fintech Disruption.” She will highlight how fintech is enabling the creation of powerful and disruptive solutions that have been redefining the market.
GCash is now a double unicorn valued at $2 billion with a user base of over 76 million. It has been expanding beyond its core payments and remittance business as it brings essential financial services to more Filipinos.
GCash has already grown its services to include credit, savings, insurance and investment products. It also features an e-commerce platform that offers various retail options such as food, wellness, travel, recreation, and real estate services.
The leading fintech platform has also made waves with its beta launch of GCash Overseas. This rollout will allow the first 1,000 Filipinos based in Japan, Australia and Italy to sign up for GCash using an international SIM – another game-changer in the Philippine fintech industry.
GCash is one with its parent company, the Globe Group, in enabling an inclusive digital ecosystem in the Philippines.
The Globe Group, the country’s leading digital solutions platform, will also highlight its pivot from telco to techco at the MWC, led by its president and CEO Ernest Cu. Cu will join CEOs of top Southeast Asian telcos in a discussion on new network-related technologies and connectivity challenges in the Philippines, among others.
Hosted by GSMA, a global organization unifying the mobile ecosystem, this year’s MWC is held from February 27 to March 2, 2023. The MWC is the world’s largest and most influential exhibition for the connectivity industry.
Aside from being able to share its success story in helping create a more digital and inclusive financial system in the Philippines, the MWC will also provide a good opportunity for GCash to meet with like-minded partners on how it can deliver more digital financial solutions to Filipinos around the world.
GCash
GCash joins forces with Mapúa to enhance FinTech program

Leading organizations partner to produce industry-ready fintech graduates
To help institutionalize Financial Technology (FinTech) as an emerging field of study, leading STEM university, Mapúa, has tapped the expertise of the Philippines’ no. 1 finance super app, GCash, to further develop its ‘Bachelor of Science in Financial Technology’. The program will combine formal tertiary education and professional immersion with fintech industry leaders and is the newest undergraduate program under Mapúa’s E.T. Yuchengco School of Business, in collaboration with Arizona State University.
GCash and Mapúa formally inked their partnership through a Memorandum of Understanding (MOU) signing held at Mapúa University’s Makati campus on August 30, 2. Signing the agreement were GCash chief people officer Robert Conrad Gonzales, Mapua University president and CEO Dr. Dodjie S. Maestrecampo, and Dr. Jagdeep Jassel, Dean of the ETY School of Business.

From L-R: Dr. Jagdeep Jassel, Dean of ETY School of Business; Robert Gonzales, GCash Chief People Officer; and Dr. Dodjie S. Maestrecampo, Mapua President & CEO.
The partnership between GCash and Mapúa University signifies a remarkable synergy between academia and the fintech industry, where theoretical knowledge converges with real-world application. The launch of the BS in Finance Technology program marks a transformative step towards equipping students with the skills and insights needed to excel in the rapidly evolving landscape of financial technology.
“We recognize that partnerships with universities are crucial in the pursuit of our financial inclusion goals, as we are always looking for fresh young talents to join the G Nation. We intend to continue investing in the youth as the fintech industry continues to grow rapidly,” says Gonzales.
“Through this partnership, we aim to be at the forefront of developing talented young professionals in tech. We aim to be the industry eye that can give relevant perspectives and support on internships, curriculum development, faculty immersions, scholarship programs, and other related pursuits,” Gonzales adds.
“We are very excited to see the development of this program. With this partnership, we are confident that we can present fintech to the younger generation as a path with many opportunities, especially with industry leaders from GCash who can share their expertise first-hand, which will greatly help us in designing the curriculum,” says Mapua Dean of the ETY School of Business Dr. Jagdeep Jassel.
The Mapúa E.T. Yuchengco School of Business is also in collaboration with Arizona State University (ASU), the no. 1 “most innovative school” in the U.S. by the U.S. News & World Report. This collaboration opens the doors of students to world-class learning resources and prepares them for a career at par with the rest of the world.
Since the pandemic, fintech leader GCash has helped reduce the number of unbanked Filipinos, providing savings, credit, insurance, wealth growth, and other financial services that had only been available to a few in the past. Believing that the goal of finance for all should be a continuous and sustainable journey, GCash has begun partnering with universities not only to fill up career opportunities in their organizations but also to be the training ground for future fintech leaders.
The partnership between Mapúa and GCash will encompass immersions, and experiential learning. Best of all, it will involve the co-development of subjects leveraging GCash’s industry experience. This collaborative effort ensures that the program remains at the forefront of industry trends, preparing students for the challenges and opportunities of the evolving financial technology landscape.
For more information, visit https://www.gcash.com
GCash
GCash Spoofing Scammers Warning

With online scams becoming more and more sophisticated by the minute, GCash and the Philippine National Police Anti-Cybercrime Group (PNP-ACG) are taking this issue seriously.
The newest on the block is called “spoofing scam.” Spoofing scam is a scam where perpetrators use illegal software to make their text scams look like they came from legitimate sources like banks, e-commerce companies, and other big, trusted companies. Since they appear ‘legit,’ unsuspecting targets may fall victim and unknowingly click the link and leak sensitive personal and financial information to fraudsters.
To prevent this from happening to its customers, GCash, the Philippines’ number 1 fintech app, warns its users that all of their Send Money Confirmations are now sent to the GCash App inbox. They also remind the public that if any individual messages them that they have mistakenly sent money to their GCash account and are asking to send it back, they should be vigilant and check their transaction history first to know if this is correct or a ploy to steal from them.

Cyber security specialist is pushing SPOOFING on an interactive touch screen interface. Information technology concept and computer security metaphor for a program masquerading as another.
GCash is also in close communication with the PNP-ACG on how they can better serve their customers in cases where they get scammed. For individuals who believe that a fraudulent transaction has occurred in their accounts, they are encouraged to contact the GCash customer care hotline at 2882 or send a ticket to their GCash Help Center at help.gcash.com or message Gigi on the website and type “I want to report a scam.”
Learn more about how to protect yourself and your family and don’t hesitate to contact the PNP Anti-Cybercrime Group if you need help. Contact them at hotline (02) 8414-1560, 09985988116 or via email at acg@pnp.gov.ph.
GCash
GCash HOPE and Century Pacific Food, Inc

Announced milestone and showcased coconut industry potential at World Congress
The Philippines is one of the world’s largest exporters of coconut products, however, this industry faces multiple challenges such as low productivity due to a host of social, financial and logistical factors. To further support and promote the country’s coconut industry, leading fintech superapp GCash, through its in-app sustainability feature GForest, in partnership with HOPE and Century Pacific Food, Inc. (CPFI), has planted one million coconut trees in Mindanao alone, co uplifting the lives of over 7,600 smallholder farmers, of whom 32% are women.
GCash and its partners also attended the World Coconut Congress, which was recently held at the World Trade Center in Pasay City, where GForest sustainability head CJ Alegrem, along with Nanette Medved-Po, founder and chairwoman of HOPE, and Noel Tempongko, Vice President and General Manager of Century Pacific Agricultural Ventures, Inc. (CPAVI), CPFI’s OEM-Coconut business, proudly shared the positive impact of their partnership.
“The success of the GForest program in Mindanao is a testament to our ‘Tech for Good’ vision. With the help of our green heroes, the one million coconut trees planted in the region brings us closer to our goal of contributing to carbon sequestration, while at the same time, providing sustainable livelihoods for local farmers,” shared Alegre.
This initiative not only aims to address the challenges surrounding the direct supply chains for coconut oil, but also the cultivation areas as a whole as the project supports local communities, helping them achieve financial growth and empowerment.
“We’re incredibly proud of what GCash, HOPE, and Century Pacific Food, Inc. have achieved together. The work doesn’t stop there. We are committed to continuing our work towards a healthier planet while providing livelihood to smallholder farmers who need it the most,” said Medved-Po.
The partnership was initially launched in August 2021 through GForest, an environmental protection feature on the GCash app that allows users to take an active role in the country’s reforestation efforts. Through the platform, GCash users earn green energy points, which can be used to plant virtual trees. In turn, GCash, together with its partners across the Philippines, plant an actual tree for every virtual tree in the app.
Take part in celebrating the impactful potential of the coconut tree by joining GForest. To activate, tap GForest in the GCash app, read the user agreement, and click ‘I want to help! Then allow access to your contacts and health app. Once accomplished, you can now start collecting energy points.
Don’t have GCash yet? Download the app for free on Google Play for Android, Apple Store for iPhone and iPad users, or Huawei Gallery.
To know more, visit GCash at https://www.gcash.com
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