Committed to support sustainable development and address climate change, the Philippines’ leading mobile wallet GCash, together with the Ramon Aboitiz Foundation Inc. (RAFI), are continuing their initiatives to increase forest coverage and enhance existing mangrove areas in Cebu.
Through GCash’s GForest and RAFI’s One to Tree Program, a total of 1,075,000 mangroves and upland trees have been planted since 2021. For the remainder of 2023, 75,000 more mangroves will be planted, completing the target of 1,150,000 trees spread across three projects in the province.
The two GForests cover the Luyang Watershed in the northern town of Carmen. One project has 375 hectares of farmland in the barangays of Caurasan, Upper Natimao-an, Liboron, Ipil, Cantumog, and Lower Natimao-an. Meanwhile, the other consists of 355 hectares of farmland with planting sites in the barangays of Upper Natimao-an, Corte, Ipil, Caurasan, Hagnaya, Lanipga, and Cantumog.
Among the 600,000 native trees planted in the two GForests are Avocado, Bangkal, Cacao, Cashew, Coffee, Guyabano, Jackfruit, Mamalis, Mangosteen, Molave, Nangka, Narra and Rambutan with a high survivability rate between 92 to 94% as of March 2023.
The Luyang Watershed is a significant ecological area in Cebu as it supplies at least twenty-four thousand cubic meters of surface fresh water. The enhancement of tree cover in the two GForests will improve rainwater percolation.
As a result, this increases the water table under the horizon that supplies springs that support surface water along rivers. The neighboring urban cities of Cebu, Mandaue, and Lapu-Lapu will benefit from this in terms of water supply.
The third project is GForest Mangroves which aims to plant 550,000 seedlings in Daanbantayan, San Remigio, and Medellin. The three municipalities are facing the Tañon Strait, the biggest marine protected area in the Philippines under the National Integrated Protected Areas System.
As of May 2023, about 47.5 hectares have been covered for enrichment planting with 475,000 seedlings of the Bakhaw Lalaki (Rhizopora apiculata), Bakhaw Babae (Rhizopora mucronata), Bakhaw Bato (Rhizopora stylosa), Bungalon (Aviccenia alba), Miapi (Aviccenia marina), Aviccenia officinallis, Aviccenia rumphiana, Pagatpat (Sonneratia alba), Pedada (Sonneratia caseolaris), and Sonneratia ovata species.
Aside from mitigating the risks of natural disasters and augmenting water supply, the partnership has also helped in the livelihood of local communities. GCash and RAFI have engaged 200 landowners, 687 individuals, and ten people’s organizations in the site preparation, tree-planting, and maintenance activities of the projects.
“GCash is steadfast in playing an active role in minimizing the effects of climate change. Through GForest, we encourage Filipinos to take part in our eco-friendly initiatives and be Green Heroes. With partner organizations like RAFI, we continue to plant the seeds for a better tomorrow,” said CJ Alegre, GCash Head for Sustainability.
“This partnership with GCash allows us to reach more people and enable them to take part in caring for our environment even in simple ways. Through this partnershxqip people can build GForests one tree at a time, and also help in community-building and income augmentation of locals. This is a win for the environment and a win for Cebuanos,” said Amaya Aboitiz-Fansler, RAFI President and Chief Executive Officer.
GForest is an in-app feature rolled out in 2019 in line with GCash’s sustainability agenda. Users earn green energy for cashless transactions done in the app such as paying bills, buying load, and sending money. Green energy is collected and used to plant virtual trees.
GCash partners with international and local organizations in planting actual trees around the country. At present, they have planted 2.2 million trees and aim to plant a total of 5 million trees by 2025.
For more information about GForest and other sustainability initiatives, visit www.gcash.com.ph
GCash joins forces with Mapúa to enhance FinTech program
Leading organizations partner to produce industry-ready fintech graduates
To help institutionalize Financial Technology (FinTech) as an emerging field of study, leading STEM university, Mapúa, has tapped the expertise of the Philippines’ no. 1 finance super app, GCash, to further develop its ‘Bachelor of Science in Financial Technology’. The program will combine formal tertiary education and professional immersion with fintech industry leaders and is the newest undergraduate program under Mapúa’s E.T. Yuchengco School of Business, in collaboration with Arizona State University.
GCash and Mapúa formally inked their partnership through a Memorandum of Understanding (MOU) signing held at Mapúa University’s Makati campus on August 30, 2. Signing the agreement were GCash chief people officer Robert Conrad Gonzales, Mapua University president and CEO Dr. Dodjie S. Maestrecampo, and Dr. Jagdeep Jassel, Dean of the ETY School of Business.
The partnership between GCash and Mapúa University signifies a remarkable synergy between academia and the fintech industry, where theoretical knowledge converges with real-world application. The launch of the BS in Finance Technology program marks a transformative step towards equipping students with the skills and insights needed to excel in the rapidly evolving landscape of financial technology.
“We recognize that partnerships with universities are crucial in the pursuit of our financial inclusion goals, as we are always looking for fresh young talents to join the G Nation. We intend to continue investing in the youth as the fintech industry continues to grow rapidly,” says Gonzales.
“Through this partnership, we aim to be at the forefront of developing talented young professionals in tech. We aim to be the industry eye that can give relevant perspectives and support on internships, curriculum development, faculty immersions, scholarship programs, and other related pursuits,” Gonzales adds.
“We are very excited to see the development of this program. With this partnership, we are confident that we can present fintech to the younger generation as a path with many opportunities, especially with industry leaders from GCash who can share their expertise first-hand, which will greatly help us in designing the curriculum,” says Mapua Dean of the ETY School of Business Dr. Jagdeep Jassel.
The Mapúa E.T. Yuchengco School of Business is also in collaboration with Arizona State University (ASU), the no. 1 “most innovative school” in the U.S. by the U.S. News & World Report. This collaboration opens the doors of students to world-class learning resources and prepares them for a career at par with the rest of the world.
Since the pandemic, fintech leader GCash has helped reduce the number of unbanked Filipinos, providing savings, credit, insurance, wealth growth, and other financial services that had only been available to a few in the past. Believing that the goal of finance for all should be a continuous and sustainable journey, GCash has begun partnering with universities not only to fill up career opportunities in their organizations but also to be the training ground for future fintech leaders.
The partnership between Mapúa and GCash will encompass immersions, and experiential learning. Best of all, it will involve the co-development of subjects leveraging GCash’s industry experience. This collaborative effort ensures that the program remains at the forefront of industry trends, preparing students for the challenges and opportunities of the evolving financial technology landscape.
For more information, visit https://www.gcash.com
GCash Spoofing Scammers Warning
With online scams becoming more and more sophisticated by the minute, GCash and the Philippine National Police Anti-Cybercrime Group (PNP-ACG) are taking this issue seriously.
The newest on the block is called “spoofing scam.” Spoofing scam is a scam where perpetrators use illegal software to make their text scams look like they came from legitimate sources like banks, e-commerce companies, and other big, trusted companies. Since they appear ‘legit,’ unsuspecting targets may fall victim and unknowingly click the link and leak sensitive personal and financial information to fraudsters.
To prevent this from happening to its customers, GCash, the Philippines’ number 1 fintech app, warns its users that all of their Send Money Confirmations are now sent to the GCash App inbox. They also remind the public that if any individual messages them that they have mistakenly sent money to their GCash account and are asking to send it back, they should be vigilant and check their transaction history first to know if this is correct or a ploy to steal from them.
GCash is also in close communication with the PNP-ACG on how they can better serve their customers in cases where they get scammed. For individuals who believe that a fraudulent transaction has occurred in their accounts, they are encouraged to contact the GCash customer care hotline at 2882 or send a ticket to their GCash Help Center at help.gcash.com or message Gigi on the website and type “I want to report a scam.”
Learn more about how to protect yourself and your family and don’t hesitate to contact the PNP Anti-Cybercrime Group if you need help. Contact them at hotline (02) 8414-1560, 09985988116 or via email at email@example.com.
GCash HOPE and Century Pacific Food, Inc
Announced milestone and showcased coconut industry potential at World Congress
The Philippines is one of the world’s largest exporters of coconut products, however, this industry faces multiple challenges such as low productivity due to a host of social, financial and logistical factors. To further support and promote the country’s coconut industry, leading fintech superapp GCash, through its in-app sustainability feature GForest, in partnership with HOPE and Century Pacific Food, Inc. (CPFI), has planted one million coconut trees in Mindanao alone, co uplifting the lives of over 7,600 smallholder farmers, of whom 32% are women.
GCash and its partners also attended the World Coconut Congress, which was recently held at the World Trade Center in Pasay City, where GForest sustainability head CJ Alegrem, along with Nanette Medved-Po, founder and chairwoman of HOPE, and Noel Tempongko, Vice President and General Manager of Century Pacific Agricultural Ventures, Inc. (CPAVI), CPFI’s OEM-Coconut business, proudly shared the positive impact of their partnership.
“The success of the GForest program in Mindanao is a testament to our ‘Tech for Good’ vision. With the help of our green heroes, the one million coconut trees planted in the region brings us closer to our goal of contributing to carbon sequestration, while at the same time, providing sustainable livelihoods for local farmers,” shared Alegre.
This initiative not only aims to address the challenges surrounding the direct supply chains for coconut oil, but also the cultivation areas as a whole as the project supports local communities, helping them achieve financial growth and empowerment.
“We’re incredibly proud of what GCash, HOPE, and Century Pacific Food, Inc. have achieved together. The work doesn’t stop there. We are committed to continuing our work towards a healthier planet while providing livelihood to smallholder farmers who need it the most,” said Medved-Po.
The partnership was initially launched in August 2021 through GForest, an environmental protection feature on the GCash app that allows users to take an active role in the country’s reforestation efforts. Through the platform, GCash users earn green energy points, which can be used to plant virtual trees. In turn, GCash, together with its partners across the Philippines, plant an actual tree for every virtual tree in the app.
Take part in celebrating the impactful potential of the coconut tree by joining GForest. To activate, tap GForest in the GCash app, read the user agreement, and click ‘I want to help! Then allow access to your contacts and health app. Once accomplished, you can now start collecting energy points.
Don’t have GCash yet? Download the app for free on Google Play for Android, Apple Store for iPhone and iPad users, or Huawei Gallery.
To know more, visit GCash at https://www.gcash.com
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