Leading mobile wallet push for cashless digital tourism
As part of its vision to champion countryside development through digitalization, GCash, the leading mobile wallet in the Philippines, with the Provincial Government of Bohol aim to revitalize the province’s tourism industry through their joint campaign, Sulong Turismo.
Sulong Turismo will help boost the tourism sector by integrating digital payment solutions in local tourism campaigns.
Local government units (LGUs) with popular tourist spots will be empowered to adopt convenient cashless payments in travel booking and accommodation, among others. By leveraging these digital tools and highlighting their benefits, the campaign hopes to enhance customer satisfaction, drive repeat visits, and invigorate the overall tourist experience.
“We are proud to be a part of the Sulong Turismo initiative. Financial inclusion towards economic growth has always been the main goal of GCash. We believe that this can be achieved through partnerships with both the public and private sectors, so that together we can present opportunities to business owners as well as the consumers, for a safer, secure, convenient, and profitable payment solutions that can boost the domestic tourism industry,” said GCash Chief Marketing Officer, Neil Trinidad.
The campaign was officially inaugurated through a dynamic seminar and dialogue, where the advantages of a digitalized tourism industry were discussed, with a particular focus on LGUs with prominent tourist destinations.
During the event, the Department of Tourism (DOT) unveiled plans for infrastructure development, a dedicated tourism website, and a cutting-edge tourism app. These initiatives aim to incentivize tourism-related businesses to embrace digital payments, ultimately fostering growth and prosperity in the sector.
Tourism Secretary Christina Garcia-Frasco addressed the audience via video message during the event commending the efforts of GCash in promoting a digital ecosystem to support local tourism. Other distinguished guests who attended the event included Bohol Governor Hon. Erico Aristotle C. Aumentado, DOT Chief Tourism Officer Region 7 Dr. Gelena Asis-Dimpas, BSP Regional Head of Economic Affairs Greg Baccay, Philippine Information Agency Head Rey Anthony Chiu, Panglao City Vice Mayor Noel Hormachuelos, Tagbilaran City Mayor Jane Yap, and GCash Chief Marketing Officer, Neil Trinidad.
During the event, the concept of a tourism circuit was presented. A tourism circuit encompasses a strategic route or itinerary that connects multiple tourist attractions within a specific region. This structured approach promotes the region’s diverse offerings and entices tourists to spend more time discovering unique destinations.
“The active participation of local businesses, including micro, small, and medium-sized enterprises (MSMEs), market vendors, and transport groups, further exemplified the strong collaboration between the public and private sectors in propelling the region’s tourism industry. We are very happy to be the first municipality to have pioneered this initiative and we are hoping that other municipalities would follow our lead.” said Bohol Governor Hon. Erico Aristotle C. Aumentado
By promoting the value of digital solutions in showcasing tourism sites, “Sulong Turismo” helps streamline operations, enhance accessibility and ensure sustainability, while offering a seamless and enjoyable experience for both tourists and businesses alike.
GCash joins forces with Mapúa to enhance FinTech program
Leading organizations partner to produce industry-ready fintech graduates
To help institutionalize Financial Technology (FinTech) as an emerging field of study, leading STEM university, Mapúa, has tapped the expertise of the Philippines’ no. 1 finance super app, GCash, to further develop its ‘Bachelor of Science in Financial Technology’. The program will combine formal tertiary education and professional immersion with fintech industry leaders and is the newest undergraduate program under Mapúa’s E.T. Yuchengco School of Business, in collaboration with Arizona State University.
GCash and Mapúa formally inked their partnership through a Memorandum of Understanding (MOU) signing held at Mapúa University’s Makati campus on August 30, 2. Signing the agreement were GCash chief people officer Robert Conrad Gonzales, Mapua University president and CEO Dr. Dodjie S. Maestrecampo, and Dr. Jagdeep Jassel, Dean of the ETY School of Business.
The partnership between GCash and Mapúa University signifies a remarkable synergy between academia and the fintech industry, where theoretical knowledge converges with real-world application. The launch of the BS in Finance Technology program marks a transformative step towards equipping students with the skills and insights needed to excel in the rapidly evolving landscape of financial technology.
“We recognize that partnerships with universities are crucial in the pursuit of our financial inclusion goals, as we are always looking for fresh young talents to join the G Nation. We intend to continue investing in the youth as the fintech industry continues to grow rapidly,” says Gonzales.
“Through this partnership, we aim to be at the forefront of developing talented young professionals in tech. We aim to be the industry eye that can give relevant perspectives and support on internships, curriculum development, faculty immersions, scholarship programs, and other related pursuits,” Gonzales adds.
“We are very excited to see the development of this program. With this partnership, we are confident that we can present fintech to the younger generation as a path with many opportunities, especially with industry leaders from GCash who can share their expertise first-hand, which will greatly help us in designing the curriculum,” says Mapua Dean of the ETY School of Business Dr. Jagdeep Jassel.
The Mapúa E.T. Yuchengco School of Business is also in collaboration with Arizona State University (ASU), the no. 1 “most innovative school” in the U.S. by the U.S. News & World Report. This collaboration opens the doors of students to world-class learning resources and prepares them for a career at par with the rest of the world.
Since the pandemic, fintech leader GCash has helped reduce the number of unbanked Filipinos, providing savings, credit, insurance, wealth growth, and other financial services that had only been available to a few in the past. Believing that the goal of finance for all should be a continuous and sustainable journey, GCash has begun partnering with universities not only to fill up career opportunities in their organizations but also to be the training ground for future fintech leaders.
The partnership between Mapúa and GCash will encompass immersions, and experiential learning. Best of all, it will involve the co-development of subjects leveraging GCash’s industry experience. This collaborative effort ensures that the program remains at the forefront of industry trends, preparing students for the challenges and opportunities of the evolving financial technology landscape.
For more information, visit https://www.gcash.com
GCash Spoofing Scammers Warning
With online scams becoming more and more sophisticated by the minute, GCash and the Philippine National Police Anti-Cybercrime Group (PNP-ACG) are taking this issue seriously.
The newest on the block is called “spoofing scam.” Spoofing scam is a scam where perpetrators use illegal software to make their text scams look like they came from legitimate sources like banks, e-commerce companies, and other big, trusted companies. Since they appear ‘legit,’ unsuspecting targets may fall victim and unknowingly click the link and leak sensitive personal and financial information to fraudsters.
To prevent this from happening to its customers, GCash, the Philippines’ number 1 fintech app, warns its users that all of their Send Money Confirmations are now sent to the GCash App inbox. They also remind the public that if any individual messages them that they have mistakenly sent money to their GCash account and are asking to send it back, they should be vigilant and check their transaction history first to know if this is correct or a ploy to steal from them.
GCash is also in close communication with the PNP-ACG on how they can better serve their customers in cases where they get scammed. For individuals who believe that a fraudulent transaction has occurred in their accounts, they are encouraged to contact the GCash customer care hotline at 2882 or send a ticket to their GCash Help Center at help.gcash.com or message Gigi on the website and type “I want to report a scam.”
Learn more about how to protect yourself and your family and don’t hesitate to contact the PNP Anti-Cybercrime Group if you need help. Contact them at hotline (02) 8414-1560, 09985988116 or via email at email@example.com.
GCash HOPE and Century Pacific Food, Inc
Announced milestone and showcased coconut industry potential at World Congress
The Philippines is one of the world’s largest exporters of coconut products, however, this industry faces multiple challenges such as low productivity due to a host of social, financial and logistical factors. To further support and promote the country’s coconut industry, leading fintech superapp GCash, through its in-app sustainability feature GForest, in partnership with HOPE and Century Pacific Food, Inc. (CPFI), has planted one million coconut trees in Mindanao alone, co uplifting the lives of over 7,600 smallholder farmers, of whom 32% are women.
GCash and its partners also attended the World Coconut Congress, which was recently held at the World Trade Center in Pasay City, where GForest sustainability head CJ Alegrem, along with Nanette Medved-Po, founder and chairwoman of HOPE, and Noel Tempongko, Vice President and General Manager of Century Pacific Agricultural Ventures, Inc. (CPAVI), CPFI’s OEM-Coconut business, proudly shared the positive impact of their partnership.
“The success of the GForest program in Mindanao is a testament to our ‘Tech for Good’ vision. With the help of our green heroes, the one million coconut trees planted in the region brings us closer to our goal of contributing to carbon sequestration, while at the same time, providing sustainable livelihoods for local farmers,” shared Alegre.
This initiative not only aims to address the challenges surrounding the direct supply chains for coconut oil, but also the cultivation areas as a whole as the project supports local communities, helping them achieve financial growth and empowerment.
“We’re incredibly proud of what GCash, HOPE, and Century Pacific Food, Inc. have achieved together. The work doesn’t stop there. We are committed to continuing our work towards a healthier planet while providing livelihood to smallholder farmers who need it the most,” said Medved-Po.
The partnership was initially launched in August 2021 through GForest, an environmental protection feature on the GCash app that allows users to take an active role in the country’s reforestation efforts. Through the platform, GCash users earn green energy points, which can be used to plant virtual trees. In turn, GCash, together with its partners across the Philippines, plant an actual tree for every virtual tree in the app.
Take part in celebrating the impactful potential of the coconut tree by joining GForest. To activate, tap GForest in the GCash app, read the user agreement, and click ‘I want to help! Then allow access to your contacts and health app. Once accomplished, you can now start collecting energy points.
Don’t have GCash yet? Download the app for free on Google Play for Android, Apple Store for iPhone and iPad users, or Huawei Gallery.
To know more, visit GCash at https://www.gcash.com
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