GCash Insider launched new products like Hyper-AI ads and Geo-Target ads
With the entry of Ber months, the longest Christmas season in the world begins in the Philippines.
Understanding the importance of the months ahead, leading mobile wallet GCash organized another session of its Insider event series. Dubbed “GCash Insider: Mega Holiday”, the fintech giant once again proved that it is more than just an e-wallet but also an enabler of business success as it discussed the latest trends, insights, and marketing strategies under its Partner Solutions Suite which businesses can utilize to expand their market reach.
The latest GCash Insider happened last September 7 in Xylo BGC and it became an avenue for industry experts, thought leaders, and business enthusiasts to discuss best practices and exclusive tips on using technology to grow brands and businesses.
“The festivities in the Philippines begin as early as September so businesses should already start gearing up as early as now. Filipinos go all out during these months so strategizing is key to connecting with your customers,” said Winsley Bangit, GCash Vice President for New Businesses.
E-commerce in the Philippines
Even though it may still be far off before the long-awaited 13th-month pay arrives, Filipinos are already looking for products and services to purchase.
Technology plays an important role as 70% of shoppers in the country are inclined to explore and purchase products through their smartphones.
“The use of mobile phones has been integrated into our day-to-day lives which has paved the way for the rise of e-commerce in the Philippines. More brands are now exploring online platforms, making their products and services easily available to the market,” said Bangit as he shared data-driven insights on the mega campaign phenomenon.
During the event, GCash Leaders – Chief Data Officer Sara Venturina; Head of Insights, Analytics, & Globe Synergies Claude Gomez; Innovations & AdTech Head Carlos Bauza; and B2B Marketing Head for New Businesses Katrina Ronquillo, also gave the attendees an exclusive peek at Filipino spending habits, zeroing in on mega spenders, mobility, and affinities that are relevant this season.
Campaign Optimization with AI technology
Harnessing the power of AI, GCash allows businesses to hyper-personalize ad campaigns to meet the unique natural preferences of target audiences.
Equipped with an innovative set of capabilities such as uniformed reinforcement learning, featurized action catalog, wide reach of personalization, and customer 360, HYPER AI ADS (beta) identify the best campaign offers that are perfect for every customer.
“The influence of AI on society is very evident. This cutting-edge technology is very useful in creating communication campaigns for your audience as it uses data to come up with logical and sound decisions that will boost brand visibility, improve activation, increase usage, and grow retention rates. This AI-enabled feature will now easily answer which offer is right for this GCash user,” said Gomez.
Hyper-local pushes with real-time geotagging
Apart from preferences, proximity plays a crucial role in executing marketing strategies. GCash takes geotagging a step further by improving its location feature for its GEO-TARGET ADS.
Users within a targeted radius as close as 100 meters can get real-time updates and alerts through hyperlocal push notifications of their favorite restaurants, establishments, and brands within their vicinity.
“With geo-target ads, brands can banner new offers, advertise in-store promotions, and drive foot traffic to physical stores by leveraging our efficient targeting for a more curated audience,” said Bauza.
Exploring a wide range of affinities
The daily transactions of GCash’s millions of active users have allowed the super app to curate over 50 unique customer profiles, which businesses can choose from when blasting out their brand messages with its solution, AFFINITY TARGETING.
Through data analysis, consumers were categorized into persona sets such as K-fans, foodies, eco-warriors, pro gamers, medicine buyers, parents, and more.
“Businesses must be present and support the passion points and causes close to the heart of your customers to drive brand preference and loyalty. Affinity data can be used to explore new targeting parameters,” said Venturina.
Vouchers and ads rolled into one
Customers always seek ways to get maximum savings for their budols. Vouchers and promos are great tactics in gifting customers with discounts and incentives.
GCash enhances the overall promo experience by enabling businesses to conveniently roll out discounts and freebies with the introduction of VOUCHER ADS. Through this merged customizable disbursement solution, users can click on ads and instantly claim vouchers that they can use to make the most of their purchases.
Specialized and seamless biz solutions
Empowering brands and businesses in the country, GCash offers an array of bundled innovative solutions that will help them grow and thrive. Attendees of the Insider event got first dibs on these special solutions that are uniquely tailored for the Filipino market this season.
With millions of active users, GCash continues to provide convenient, safe, and secure financial services to consumers and businesses alike.
GCash joins forces with Mapúa to enhance FinTech program
Leading organizations partner to produce industry-ready fintech graduates
To help institutionalize Financial Technology (FinTech) as an emerging field of study, leading STEM university, Mapúa, has tapped the expertise of the Philippines’ no. 1 finance super app, GCash, to further develop its ‘Bachelor of Science in Financial Technology’. The program will combine formal tertiary education and professional immersion with fintech industry leaders and is the newest undergraduate program under Mapúa’s E.T. Yuchengco School of Business, in collaboration with Arizona State University.
GCash and Mapúa formally inked their partnership through a Memorandum of Understanding (MOU) signing held at Mapúa University’s Makati campus on August 30, 2. Signing the agreement were GCash chief people officer Robert Conrad Gonzales, Mapua University president and CEO Dr. Dodjie S. Maestrecampo, and Dr. Jagdeep Jassel, Dean of the ETY School of Business.
The partnership between GCash and Mapúa University signifies a remarkable synergy between academia and the fintech industry, where theoretical knowledge converges with real-world application. The launch of the BS in Finance Technology program marks a transformative step towards equipping students with the skills and insights needed to excel in the rapidly evolving landscape of financial technology.
“We recognize that partnerships with universities are crucial in the pursuit of our financial inclusion goals, as we are always looking for fresh young talents to join the G Nation. We intend to continue investing in the youth as the fintech industry continues to grow rapidly,” says Gonzales.
“Through this partnership, we aim to be at the forefront of developing talented young professionals in tech. We aim to be the industry eye that can give relevant perspectives and support on internships, curriculum development, faculty immersions, scholarship programs, and other related pursuits,” Gonzales adds.
“We are very excited to see the development of this program. With this partnership, we are confident that we can present fintech to the younger generation as a path with many opportunities, especially with industry leaders from GCash who can share their expertise first-hand, which will greatly help us in designing the curriculum,” says Mapua Dean of the ETY School of Business Dr. Jagdeep Jassel.
The Mapúa E.T. Yuchengco School of Business is also in collaboration with Arizona State University (ASU), the no. 1 “most innovative school” in the U.S. by the U.S. News & World Report. This collaboration opens the doors of students to world-class learning resources and prepares them for a career at par with the rest of the world.
Since the pandemic, fintech leader GCash has helped reduce the number of unbanked Filipinos, providing savings, credit, insurance, wealth growth, and other financial services that had only been available to a few in the past. Believing that the goal of finance for all should be a continuous and sustainable journey, GCash has begun partnering with universities not only to fill up career opportunities in their organizations but also to be the training ground for future fintech leaders.
The partnership between Mapúa and GCash will encompass immersions, and experiential learning. Best of all, it will involve the co-development of subjects leveraging GCash’s industry experience. This collaborative effort ensures that the program remains at the forefront of industry trends, preparing students for the challenges and opportunities of the evolving financial technology landscape.
For more information, visit https://www.gcash.com
GCash Spoofing Scammers Warning
With online scams becoming more and more sophisticated by the minute, GCash and the Philippine National Police Anti-Cybercrime Group (PNP-ACG) are taking this issue seriously.
The newest on the block is called “spoofing scam.” Spoofing scam is a scam where perpetrators use illegal software to make their text scams look like they came from legitimate sources like banks, e-commerce companies, and other big, trusted companies. Since they appear ‘legit,’ unsuspecting targets may fall victim and unknowingly click the link and leak sensitive personal and financial information to fraudsters.
To prevent this from happening to its customers, GCash, the Philippines’ number 1 fintech app, warns its users that all of their Send Money Confirmations are now sent to the GCash App inbox. They also remind the public that if any individual messages them that they have mistakenly sent money to their GCash account and are asking to send it back, they should be vigilant and check their transaction history first to know if this is correct or a ploy to steal from them.
GCash is also in close communication with the PNP-ACG on how they can better serve their customers in cases where they get scammed. For individuals who believe that a fraudulent transaction has occurred in their accounts, they are encouraged to contact the GCash customer care hotline at 2882 or send a ticket to their GCash Help Center at help.gcash.com or message Gigi on the website and type “I want to report a scam.”
Learn more about how to protect yourself and your family and don’t hesitate to contact the PNP Anti-Cybercrime Group if you need help. Contact them at hotline (02) 8414-1560, 09985988116 or via email at firstname.lastname@example.org.
GCash HOPE and Century Pacific Food, Inc
Announced milestone and showcased coconut industry potential at World Congress
The Philippines is one of the world’s largest exporters of coconut products, however, this industry faces multiple challenges such as low productivity due to a host of social, financial and logistical factors. To further support and promote the country’s coconut industry, leading fintech superapp GCash, through its in-app sustainability feature GForest, in partnership with HOPE and Century Pacific Food, Inc. (CPFI), has planted one million coconut trees in Mindanao alone, co uplifting the lives of over 7,600 smallholder farmers, of whom 32% are women.
GCash and its partners also attended the World Coconut Congress, which was recently held at the World Trade Center in Pasay City, where GForest sustainability head CJ Alegrem, along with Nanette Medved-Po, founder and chairwoman of HOPE, and Noel Tempongko, Vice President and General Manager of Century Pacific Agricultural Ventures, Inc. (CPAVI), CPFI’s OEM-Coconut business, proudly shared the positive impact of their partnership.
“The success of the GForest program in Mindanao is a testament to our ‘Tech for Good’ vision. With the help of our green heroes, the one million coconut trees planted in the region brings us closer to our goal of contributing to carbon sequestration, while at the same time, providing sustainable livelihoods for local farmers,” shared Alegre.
This initiative not only aims to address the challenges surrounding the direct supply chains for coconut oil, but also the cultivation areas as a whole as the project supports local communities, helping them achieve financial growth and empowerment.
“We’re incredibly proud of what GCash, HOPE, and Century Pacific Food, Inc. have achieved together. The work doesn’t stop there. We are committed to continuing our work towards a healthier planet while providing livelihood to smallholder farmers who need it the most,” said Medved-Po.
The partnership was initially launched in August 2021 through GForest, an environmental protection feature on the GCash app that allows users to take an active role in the country’s reforestation efforts. Through the platform, GCash users earn green energy points, which can be used to plant virtual trees. In turn, GCash, together with its partners across the Philippines, plant an actual tree for every virtual tree in the app.
Take part in celebrating the impactful potential of the coconut tree by joining GForest. To activate, tap GForest in the GCash app, read the user agreement, and click ‘I want to help! Then allow access to your contacts and health app. Once accomplished, you can now start collecting energy points.
Don’t have GCash yet? Download the app for free on Google Play for Android, Apple Store for iPhone and iPad users, or Huawei Gallery.
To know more, visit GCash at https://www.gcash.com
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