With innovative banking solutions earning citations from industry stalwarts, BPI Globe BanKO’s mobile-based program for survivors of Typhoon Haiyan recently emerged as a finalist in the 20th GSMA Global Mobile Awards.
Its emergency e-transfers platform TabangKO, in collaboration with global humanitarian agency Mercy Corp, was selected out of a record number of 800 submissions from telecommunications companies around the world, vying in the category of “Best Use of Mobile in Emergency or Humanitarian Situations.”
“We are honored to be a finalist in the prestigious GSMA Global Mobile Awards. TabangKO as a mobile platform has achieved its noble objective to serve our countrymen who have been in dire financial need in the aftermath of ‘Haiyan.’ It is an affirmation that our efforts with Mercy Corp have generated awareness among industry leaders such as the GSMA. Indeed, telecommunication and mobile technologies can be harnessed for a higher purpose,” said BPI Globe BanKO President and CEO John Rubio.
In relation, GSMA Chief Marketing Officer Michael O’Hara in an earlier statement noted that, “with a new record of over 800 entries, the Global Mobile Awards are, as always, hugely competitive and reflect the dynamic pace of growth and evolution in digital communications.”
After the onslaught of Typhoon Haiyan in November 2014, TabangKo as a mobile platform provided the infrastructure to directly and efficiently send out much-needed financial assistance to about 25,000 families adversely affected in the Visayas region. Through electronic cash transfers, both institutions were able to provide financial aid directly, effectively and securely instead of handing out paper vouchers or money in the form of cash.
This way, beneficiaries can take out as much as they need from their registered accounts by going to any BPI Globe BanKO partner outlet nationwide. With BPI Globe BanKO targeting clients who live on less than P100 a day, Mercy Corps was able to reach those most vulnerable to the storm’s devastating effects through TabangKO.
Winners of the 20th GSMA Global Mobile Awards will be formally announced during the GSMA Mobile World Congress in Barcelona on March 3, 2015, where BPI Globe BanKO’s “TabangKO” mobile platform will compete with four other submissions from around the world, including Iraq’s telco company Asiacell, Switzerland’s outdoor safety app Uepaa!, USA’s Trice Imaging and Samsung, and a multinational conglomeration of network entities. Entries will be judged by more than 300 independent experts, analysts, journalists and academics, among others.