To sustain leadership in the mobile data space, Globe continued on with partnering with internet and device providers to give customers a differentiated experience. Globe worked closely with internet giant Google to bring Chromecast to the country, giving users a new way to stream their favorite entertainment content at home. The thumb-sized media streaming device will allow customers to get instant access to quality entertainment experience at home as they get to see their favorite content and apps from the small screen to the big screen.
Further boosting smartphone and internet penetration, Globe tied up with device manufacturer Oppo to give prepaid customers availing of the devices a free Globe Prepaid SIM loaded with internet access. Customers availing of the Oppo R7 series in a prepaid kit get a free Globe Prepaid SIM loaded with 100MB per month for 2 months.
As part of its drive to strengthen its foothold in the prepaid market, Globe also ventured into a co-branding agreement with Cherry Mobile to launch the Cherry Prepaid SIM and phone bundles. The prepaid offering, dubbed as Cherry Prepaid powered by Globe, aims to be a game-changer in mass market mobile connectivity that combines high quality mobile phones and prepaid service into one affordable package. Customers can choose between a P399 Lite Bundle, a P999 Big Time Bundle, and P1699 Partner Bundle. Users can also avail of the SIM-only option for only P29. All phone bundles come with a Cherry Prepaid SIM and a roster of freebies.
Horan sees the co-branding agreement as a strategic move for the telco to attract at least 2 to 3 million additional prepaid customers as it expands its reach in the mass market segment, enabling their digital lifestyle with call, text, and data offerings that give value for money.