realme bags a total of 5 Quills, pivots to more digital campaigns
Committed to creating opportunities that will enable the new generation of Filipino mobile gamers to pursue their passion, leading smart technology brand realme Philippines was recognized at the 18th Philippine Quill Awards for realme Philippines Mobile Legends Cup (RMC).
The realme Mobile Legends Cup Season 3, which was launched last March 2020, was one of the brand’s initiatives to provide an avenue to help amateur and professional Filipino Mobile Legends gamers develop their skills in mobile gaming amid the ongoing global health crisis. By providing these gamers with the opportunity to hone their talent, the RMC aims to contribute to the growing local mobile gaming industry, especially with the Philippines seen as a key driver of Southeast Asia’s overall gaming market.
After the success of the RMC Season 3, realme Philippines is back at it again for a much bigger and exciting fourth season! Players are encouraged to put their best gaming foot forward as realme Philippines offers a prize pool of Php 500,000 — the biggest so far. The RMC Season 4 is powered by the #LimitlessGamingMonster narzo 30, one of realme’s most powerful gaming smartphones.
Aside from the realme Philippines Mobile Legends Cup, the brand also won an award for its mini-film SuperWar, the first smartphone launch flick in the country. Likewise, the realme Philippines Squadcast entry also got recognition in the Customer Relations category. The three awards fall under Communication Management.
The realme Philippines Squadcast and realme Philippines Facebook Community were also lauded in the Social Media Programs category under Communication Skills, underscoring the brand’s broad and effective reach to its fans via new media. As the new normal continues to redefine many aspects of life, including how brands communicate with their target audience, realme Philippines is at the forefront of digital transformation.
“We are humbled by these awards and we are very proud of all the people who have made this recognition possible. This is a bonus to being able to provide the youth with a respite from the recent events and problems faced by the country. This will inspire us to continue exploring the best innovations and approaches that our target market will appreciate, and right now, doing digital campaigns and activities is at the top of our list. As a brand for the youth, we promise to always listen and deliver high-quality products and service through the medium they prefer and appreciate,” shares realme Philippines’ Vice President for Marketing Austine Huang.
The recent recognitions attest to realme Philippines’ commitment to providing a more accessible and highly immersive tech experience to the Philippine market. realme squad members and tech fans alike can look forward to more exciting and innovative projects ahead.
The Philippine Quill, presented by the International Association of Business Communicators (IABC) Philippines, is the country’s most prestigious awards program in the field of business communication.