Augmented reality gaming has already gone viral due to the widespread provision of games with augmented reality technology. This popularity is due to the uniqueness and creativity these mobile apps provide that keep the users engaged and entertained. While gaming sector has produced good results with the development of augmented reality applications,as people are rapidly downloading and using these apps, thus the innovation is now entering almost all other fields of life. Furthermore, it is very much beneficial in the retail market too, providing businesses an opportunity to keep up the interest of their customers and eventually boosting their sales.
Technology tends to improve and innovate with new scientific inventions and discoveries. A company or brand that intends to keep up its positionand space in the market needs to adopt the innovation inpublicizing the brand and carrying out its operations, which if ignored would otherwise be wiped off or left behind in the race. People tend to get bored of the same old and boring mobile applications, they crave for newness, something exciting, and something fascinating and not only that, it should be user friendly also so that it could be adopted by masses at large scale level. The benefit of augmented reality apps is that they are easily accessible through smartphones and internet. While more or less, they’re free too.There are certain reasons to why these apps are becoming important:
- AR apps help to build a direct interactive connection where the customer feels special.
- Staying up to date with latest technology prevents you from being stranded in the market. Since this technology is on the go and latest in the market so developing such apps could help any brand to stay up to date. Who would want to suffer the outcome that companies like Nokia is facing in comparison to other mobile companies?
- It helps to keeps users engaged with your product developing trust and being beneficial for both businesses and customers.
ROAR, an augmented reality application which is serves the purpose of a shopping assistant app enabling customers to shop online and offline. It is as exciting as any other mobile phone application. Its features offer customers to enjoy their shopping while engaging themselves with the additional information the app provides about products. This technology is gaining importance because of the readily adoption of users and its portable nature. Due to the exclusivity, unique and attention-grabbing experience it offers the users, the day will come soon when augmented reality applications wouldperhaps be used widely by every smartphone owner. Besides, along with continuous improvements and innovations, upgraded and more developed versions of mobile phone applications are expected in the future.