Globe Telecom remains the dominant player in the country’s mobile postpaid segment after posting postpaid revenues of P15.8 billion during the first half of the year on the back of its innovative myLifestyle Plan which set a global standard in postpaid plan offerings.
The phenomenal growth in revenues gave Globe the upper-hand in terms of revenue market share, a global metric used in determining market leadership across telcos worldwide.
Postpaid customer base likewise grew by 12% to 2.3 million in the same period from 2.1 million in the previous year. These positive gains are derived from the success of the myLifestyle Plan that helped boost gross acquisitions to reach a new record-high of 477,608 for the first six months of the year, up 23% from last year. Year-to-date net incremental postpaid subscribers stood at 60,776, 14% higher than 2014 level.
With the myLifestyle Plan, customers get a base postpaid plan that already comes with built-in unlimited calls and texts to Globe and TM for only P499 monthly. With an additional P99, customers get data access and a free smartphone. Globe has also made available various lifestyle packs suited for their entertainment, social media or productivity needs. The more services they add on top of the base plan, the better the handset they can get.
“The myLifestyle Plan was a significant growth driver of postpaid revenues and customer base in the first half of the year as it was a perfect response to the burgeoning shift to the digital lifestyle and was way ahead of its time. With the myLifestyle Plan, customers get a postpaid plan made for the way they live today, giving them a full smartphone experience with focus on data usage. The myLifestyle Plan is set to become an invaluable life tool to allow our customers to enjoy a world of digital content that is built the way they live now,” says Erli Valdez, Vice President for Postpaid Business at Globe.
To sustain growth momentum for the second half of the year, Globe recently unveiled its innovative postpaid plan offerings for the new Samsung Galaxy S6 edge+ and Note 5. Customers can get the new S6 edge+ with 32 GB memory at Plan 1499 with a cash-out of P800 per month for a 2-year contract period. With the plan bundle, customers can enjoy unlimited calls and texts to Globe/TM; GoSURF 999 with 5 GB of mobile internet; free 1 month of Gadget Care, Navigation Bundle that allows access to apps such as Accuweather, Google Maps, MMDA App, Grab Taxi and Waze; and 1 GB of cloud storage through Globe Cloud. Samsung Galaxy S6 edge+ with 64 GB memory is also available on the same plan with P1,000 cash out for 24 months.
On the other hand, the Samsung Galaxy Note 5 offers a leveled up mobile viewing experience with its upgraded features such as a bigger screen display, faster processor and improved camera quality. It is now more affordable at Plan 999 with cash-out of P800 for 24 months. At Plan 999, customers get unlimited calls and texts to Globe/TM; GoSURF 499 with 3 GB of mobile internet; free 1 month of Gadget Care, Navigation Bundle; and 1 GB of Globe Cloud storage.