Globe Telecom has once again raised the bar in the practice of public relations (PR) in Asia after being one of the only two companies in the country and the only Philippine telco shortlisted in this year’s PRWeek Awards Asia.
“We are honored to join the ranks of companies and PR agencies across Asia and be recognized for our communication programs and practitioners that have catapulted Globe to be the preferred brand of choice for consumers today,” said Yoly Crisanto, Senior Vice President for Corporate Communications at Globe.
Globe has received four (4) finalist citations from the highly-prestigious award-giving body that recognizes cutting-edge PR programs and practitioners across Asia. Now on its 14th year, the PRWeek Awards Asia 2015 is once again setting out to celebrate the most inspired and successful campaigns, companies and individuals in the region’s communications industry that have been transforming businesses and brands.
For this year, Globe Telecom is shortlisted in the following categories: Crisis or Issues Management Campaign of the Year for GoSURF Consumable Data Plans, Sports Campaign of the Year for Globe Slipstream, Environmental Campaign of the Year for Project 1 Phone and Young PR Professional of the Year – In House for Brand PR lead Edward Joseph “EJ” Francisco.
Consumable mobile data plan GoSURF was launched to give customers a more seamless and better mobile browsing experience. GoSURF was a proactive service offered to customers who are shifting from an unlimited data plan to a consumable data plan to experience faster and more consistent internet speeds. The campaign also taught customers responsible data usage and monitoring and used digital materials to shape public perception about global trends showcasing how global telecom companies are regulating excess use with a consumable data plan.
Meanwhile, Globe Slipstream became a platform to promote Formula One racing in the Philippines and increase awareness of Filipinos towards the sport using junior F1 driver Marlon Stockinger as face of the campaign. Globe Slipstream not only brought F1 to the consciousness of Filipinos but was also used to demonstrate the speed of its world-class network. Globe Slipstream brought the excitement and exhilaration of a real F1 race to Filipinos with a grand scale event that saw the company transforming a portion of Bonifacio Global City to a racing venue a la F1 Grand Prix with a car parade, outdoor concert, and driving exhibition.
On the other hand, Globe embarked on an ambitious mobile recycling program dubbed as Project 1 Phone designed to create awareness on proper e-waste disposal, promote sustainability, and contribute to environmental preservation. Globe expands its footprint on the advocacy by opening up the program into a full communications campaign backed by three important changes – expanding collection base to e-wastes beyond mobile phones, strategic engagement with Globe enterprise clients, and a relevant beneficiary that supports nation-building.
Capping the list of the company’s finalist citations to the PR Week Awards Asia is 29-year old EJ Francisco vying for the Young PR Professional of the Year – In House Award, the only Filipino nominated in the category. As the company’s Brand PR lead, he is in-charge of setting overall brand and product PR strategy as well as the integration of various PR executions in print, broadcast, and digital channels across the company’s core business segments which include mobile, broadband, business, and value-added services. He is a seasoned communications and public relations professional with a decade of experience in the publishing, banking, and telecom industries.
Leading professionals from in-house ranks as well as senior agency executives were tapped to serve as judges to ensure that entries are reviewed according to the demanding set of criteria. Awarding of winners will be held at gJW Marriott Hotel Hon Kong on June 18, 2015.
Last year, Globe Telecom won a Certificate Excellence for Bangon Pinoy under the Crisis, an integrated disaster response program that allows devastated communities to benefit from relief operations, free Globe services, and immediate network restoration efforts.