GCash Unveils Revolutionary Innovations at FutureCast 2024

GCash Unveils Revolutionary Innovations at FutureCast 2024

Shaping FinTech for Every Filipino

Featuring #GCash Tourist, Tap to Pay, and New AI-Enhanced App Experiences, and More

GCash showcased revolutionary advancements at this year’s GCash #Futurecast transforming the nation’s fintech sector and enhancing user experience.


Martha Sazon, President and CEO of GCash, stated, “Today, we present innovations that will “Change the Game”. However, the real game-changer is our ability to make a significant impact on Filipino lives.” She further emphasized the aim “to innovate not only to provide access but to be their ally towards improved Financial Health and Wellness.”

Cutting-Edge Security

GCash FutureCast 2024 kicked off with the launch of Online PaySafe, an additional security feature for worry-free online transactions. This feature directs customers to the GCash app during their payment process to finalize their transaction using multi-factor authentication, enhancing security by minimizing open windows and tabs that could expose user accounts to potential takeovers, payment scam links, and website spoofing.

Assistance is now more accessible with Gigi. Powered by generative AI, Gigi is now capable of handling routine queries and escalating complex issues smoothly. Gigi can also perform security checks, access previous conversations, and connect users to live agents when necessary.

To combat online fraud, GCash, in collaboration with Chubb, launched Send Money Protect. For a minimal fee of PHP 30, users can now choose to insure their transactions of up to PHP 15,000 for 30 days. This covers transactions from potential fraudsters who impersonate someone they know or pose as a legitimate store.

Design Innovations

GCash introduced three new app designs for a more user-friendly experience. Dashboard 3.0 features a refreshed look with easy navigation that allows customers to access their favorite GCash products at a glance. With its new save, borrow, and grow tabs, users can now view their most-used features in the app.

The revamped GCat & Friends, your new money-smart best friends, are ready to make money management more enjoyable and educational. Joining GCat are her friends Corey G, who sniffs out all the best deals, and GRaf who reminds customers when it’s time to start saving and investing.

Money Manager is a real-time spend tracker that visualizes spending on the app to help customers spend and save wisely.

GCash Unveils Revolutionary Innovations at FutureCast 2024

AI-Enhanced Experiences

GCash unveiled new AI-enhanced innovations, starting with GScore AI, GCash’s customer trust score powered by AI, to assist you in borrowing better. No need for forms or additional documents, this feature calculates users’ creditworthiness and loan eligibility based on their daily app behavior.

Hyper-Personalized Ads powered by AI is GCash’s ad-serving platform that learns users’ shopping preferences and matches them with personalized offers from GCash partners and merchants. It selects the best deals that the customers will love, acting like a personal shopping assistant.

GCoach AI is your go-to guide for all things money. Using generative AI, it educates users on how to effectively spend, save, and grow their money with confidence. It also provides personalized insights and links users to auto-deposit features within the app.

Green Innovations

GImpact is part of GCash’s commitment to promote climate action, where users can create a greener future with every click. This new feature allows users to see how every transaction they have in the app leads to carbon reduction. These reduced emissions are converted into Green Points, which users can use to plant real trees through GForest’s partner NGOs.

GFarm is a new category for planting fruit-bearing trees. This initiative helps Filipino farmers one tree at a time by supplying them with fruit tree seedlings like coffee, avocado, and jackfruit. All proceeds from these go directly to the farmers, providing them and their communities a more sustainable livelihood.

Fintech For A New Generation

To raise a future generation of better spenders and savers, GCash launched GCash jr. with Parental Controls. This allows kids between the ages of 7 to 17 to have their first e-wallet and get their first debit card with GCash jr. Visa Cards. With wallet limits set up by mom and dad, kids can now make supervised purchases and subscriptions and have access and receive their allowance anytime, anywhere.

Encouraging kids to have better saving habits, GCash also introduces GSave jr. their first savings account! Kids can now learn to manage their savings accounts, set their own money goals, and control how much money they want to save.

With unique access and a special dashboard that allows parents to see overall spending and set transaction limits for their child’s GCash jr. account, these features empower today’s new generation with safe and supervised spending for better spending and saving habits.

GCash Unveils Revolutionary Innovations at FutureCast 2024

Global Expansion

In 2024, GCash will continue to expand its reach to 16 countries including USA, Canada, Italy, UK, Australia, Japan, Spain, UAE, South Korea, Taiwan, Germany, Hong Kong, Qatar, Singapore, KSA, and Kuwait, making GCash available to 10M overseas Filipinos. International Bank Cash-In, allows users to cash in to GCash over 12,000 US Banks, with Europe to follow soon.

GTravel book and pay for flights and hotels, all in one app. It streamlines international travel experiences as it helps users book experiences, buy e-sims, and even plan visa requirements for their trips… Coupled with GInsure, travelers can now apply for travel insurance powered by Standard and Malayan with coverage of up to PHP 2.5 million; OONA Insurance allows travelers instant lounge access for flight delays by an hour.

Soon, travelers to European destinations-- Spain, Italy, France, Germany, and more, can also digitize and claim travel tax refunds with GCash.

The GCash Tourist product allows foreigners visiting the Philippines to pay like locals, giving them 30-day access to GCash features like Scan to Pay and Send Money.

New Ways To Borrow and Pay

Borrow on the Spot gives more people a chance to borrow, making financial support more accessible to everyone. Powered by Fuse, GCash’s lending arm, users can now, with just one tap of a button, instantly request to reassess their creditworthiness and get a higher credit limit via GGives, allowing eligible customers to fund their needs today.

From loans to payments, GCash launches two innovations to revolutionize the way Filipinos Pay with GCash. For a faster commute, Tap To Pay, powered by NFC (Near Field Communication), makes daily commutes easier for people on the go. Once users log in to their GCash app, all they have to do is simply tap their phone on the fast lane turnstile to make a payment.

Watch Pay, in partnership with Huawei, is the first payment method via smartwatches in the country! It allows users to wear their GCash wallet on their Huawei smartwatch and make seamless payments with just a scan of their QR on their wrist.

All these innovations are designed with the financial progress of Filipinos in mind. By offering secure, accessible, and innovative financial solutions, GCash continues to empower every Filipino to manage their finances better and build a brighter future for themselves.

Experience the future of fintech today and download the GCash app, available on the Huawei App Gallery, Google Play Store, and the App Store.


  1. What is GCash FutureCast 2024? GCash FutureCast 2024 is an event where GCash, the Philippines’ leader in digital financial services, unveils its latest innovations.

  2. What are the new features introduced by GCash? GCash introduced several new features including Online PaySafe, Gigi, Send Money Protect, Dashboard 3.0, GCat & Friends, Money Manager, GScore AI, Hyper-Personalized Ads, GCoach AI, GImpact, GFarm, GCash jr., GSave jr., International Bank Cash-In, GTravel, GInsure, GCash Tourist, Borrow on the Spot, Tap To Pay, and Watch Pay.

  3. What is the aim of these innovations? These innovations aim to provide secure, accessible, and innovative financial solutions, empowering every Filipino to manage their finances better and build a brighter future for themselves.

  4. Where can I download the GCash app? The GCash app can be downloaded from the Huawei App Gallery, Google Play Store, and the App Store.

Post a Comment

Previous Post Next Post