Colorful Technology Company Limited (Colorful), a leading brand in gaming PC components and a strategic partner of NVIDIA, AMD, and Intel, today hosted its first overseas iGame x Senna launch at The Grey Box, GMBB in Kuala Lumpur. This milestone marks Colorful’s expansion into Southeast Asia’s vibrant gaming and creator markets.
Malaysia was chosen for its 20 million+ gamers and fast-growing creator community. To commemorate the occasion, Colorful welcomed the Mr Marco Xu, Director of Consumer Business, APAC South from NVIDIA as a special guest.
“Malaysia’s creators and gamers are gaining recognition on the global stage. Hosting the event first shows our commitment to supporting this market with innovations that evolve with its needs,” said Mr Chris Liu, Senior Vice President of Colorful Technology.
iGame x Senna: A Smarter Companion
iGame x Senna is an AI-powered digital companion within Colorful’s iGame Center software. It monitors system performance in real-time, provides reminders for updates, and helps optimize hardware for smooth gaming.
Senna was designed with today’s digital community in mind. Gamers benefit from more stable performance, streamers enjoy uninterrupted sessions, and creators experience faster editing and easier multitasking. “With Senna, we are giving gamers and creators a teammate they can rely on,” added Mr Liu. “It keeps gameplay smooth, streams uninterrupted, and grows with every creator’s ambitions.”
A Growing Presence in Malaysia
Colorful has been active in Malaysia since 2017, beginning with storage products and later expanding into graphics cards, motherboards, and laptops. The iGame x Senna launch, organised in partnership with GMC Worldwide Malaysia, reflects the Colorful’s long-term commitment to building its presence and supporting local gamers and creators.
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