Building on a foundation of shared innovation, Japanese convenience store chain, Lawson Philippines, and #GCash, the country’s #1 digital finance super app, are strengthening their long-standing partnership to further digitalize the local retail landscape. By expanding their seamless digital integration to all Lawson branches nationwide, the two brands continue to grow together, ensuring that more Filipinos have convenient access to essential payment and cash-in services. This milestone reinforces their joint commitment to providing a frictionless, cashless experience at every physical touchpoint across the country.
Lawson Philippines President Yasuhiro Sato, GCash Vice President and General Manager for Business to Business (B2B) Paul Albano - the ceremonial handshake marking the massive expansion of digital integration partnership of GCash and Lawson Philippines across over 200 retail chains nationwide.
Seamless Digital Integration
Powered by GCash for Business - EasyPOS, Lawson shoppers can enjoy more ways to pay — via QR, cards, or tap — so checkout is always secure, fast, and easy. Need a wallet refresh? Lawson also serves as a convenient instant cash-in point, allowing you to fund your GCash account over the counter so you’re always ready for your next digital purchase at all Lawson branches in the Philippines.
This collaboration further expands the presence of GCash in the convenience retail sector. It aligns with the overarching strategy of GCash to make financial access more accessible to every Filipino.
“This collaboration with Lawson Philippines isn’t just about offering another payment method. By integrating cashless and cash-in services in accessible locations like Lawson, we’re making financial services more convenient for Filipinos. This partnership helps bring digital finance closer to communities across the country, supporting financial inclusion in practical and meaningful ways,” said G-Xchange Vice President and General Manager of Business to Business (B2B) Paul Albano.
Payment successful! Lawson Philippines President Yasuhiro Sato tries payment via GCash EasyPOS with B2B Product Head Katre Francisco. The GCash EasyPOS will be made available across all Lawson branches in the Philippines this year.
Driving Innovation in Retail
Lawson Philippines operates as a 100% subsidiary of Lawson, Inc which is a joint venture between Mitsubishi Corporation and KDDI Corporation. With this new integration, Lawson Philippines reinforces its dedication to innovation and digital enablement, while catering to the growing demand for cashless options among Filipino consumers.
“Our customers expect more than just convenience. They also expect innovation. By integrating GCash into our stores, we’re elevating the retail experience while contributing to a larger digital ecosystem,” said Lawson Philippines CFO and Group Head of Merchandising and Marketing, Takuya Goto. “This partnership enables us to serve Filipinos not only as a retailer, but as a reliable channel for secure, modern financial services.”
(L-R) Team work makes the dream work, the teams behind the successful digital integration launch: Lawson Philippines Team - Marketing Manager Lea Rose Loleng, Merchandising Senior Manager Aki Taniyama, Chief Financial Office and Group Head of Merchandising and Marketing Takuya Goto, and President Yasuhiro Sato. GCash Team - headed by Vice President and General Manager for Business to Business (B2B) Paul Albano, Head of Enterprise Kim Pineda, and B2B Product Head Katre Francisco.
Accelerating Digital Transformation
Beyond retail, GCash continues to expand its presence across banks, pawnshops, supermarkets, department stores, drugstores, gas stations, and other key merchant categories. Through its all-in-one platform, users can send money, pay bills, shop online, buy load, save, invest, and more—accelerating the country’s digital transformation.
In a nation where nearly half of the population remains unbanked, GCash maintains its commitment to making financial services universally accessible.
For more information, visit www.gcash.com