ASUS Business Philippines has expanded the regional presence of its flagship AI business laptop, the #ASUS #ExpertBook Ultra, bringing enterprise-grade technology closer to businesses and professionals in Cebu and Davao.
The regional launches attracted more than 1,000 business leaders, IT decision-makers, partners, clients, and members of the media, highlighting the growing interest in AI-powered business technology outside Metro Manila.
As part of a limited-time promotion, customers can also get up to ₱6,000 off plus a free ASUS 100W GaN Charger when purchasing the ASUS ExpertBook Ultra through the official ASUS ExpertBook Stores on Shopee and Lazada. The offer is available until October 18, 2026.
ASUS ExpertBook Ultra Makes Regional Debut in Cebu and Davao
Following its Manila debut on July 1, 2026, the ASUS ExpertBook Ultra made its regional debut at NUSTAR Resort Cebu in Cebu City on September 7 and 8. The launch tour continued at Dusit D2 in Davao City on September 11.
The events form part of ASUS Business Philippines’ continued effort to make business-grade technology more accessible to companies and professionals in key regional markets.
As businesses in the Visayas and Mindanao continue to grow, the demand for reliable, high-performance devices that can support increasingly sophisticated workplaces is also increasing. The regional launches gave attendees an opportunity to experience ASUS’ latest business solutions firsthand.
More Than 600 Attendees Join the Cebu Launch
The Cebu leg of the launch tour welcomed more than 600 attendees at NUSTAR Resort Cebu.
The event was hosted by veteran broadcast journalist and ASUS Business Philippines Brand Ambassador Rico Hizon, alongside co-host Andi Pateña-Mateu. The program also featured a special performance by Jacky Chang.
Davao Launch Brings Together More Than 500 Attendees
The tour continued in Davao on September 11, bringing together more than 500 attendees at Dusit D2.
The Davao event was hosted by Claire Lara and featured a special performance by Aila Santos, marking the regional close of the ASUS ExpertBook Ultra launch tour.
Both launches began with an Expert Class Forum featuring sales training, a product showcase, and an exclusive first look at the ASUS Business product roadmap and upcoming programs.
The program was followed by the Grand Launch, which included live durability demonstrations, local dance performances, and a Gala Night that brought business leaders together for networking and celebration.
Rico Hizon Leads the Cebu Launch
The Cebu Grand Launch also highlighted the role of Rico Hizon, who served as host of the event as part of his work as ASUS Business Philippines Brand Ambassador.
With 38 years of experience as a broadcast journalist and business consultant, Hizon brings extensive experience covering major business stories and engaging with business audiences.
The launch also featured a special “Murphy’s Law” video starring ASUS Business ambassadors Gabbi Garcia and Rico Hizon. The video demonstrated the ASUS ExpertBook Ultra’s durability and resilience through a series of unexpected challenges.
ASUS ExpertBook Ultra: Flagship AI PC Built for Business
Positioned by ASUS as “The Flagship of the Industry. Period.,” the ASUS ExpertBook Ultra combines a lightweight design with AI-powered performance and business-focused features.
The laptop weighs as little as 0.99kg and measures just 10.9mm thin. It can be configured with up to an Intel® Core™ Ultra X9 Series 3 processor, a dedicated NPU delivering up to 50 TOPS, and up to 180 total platform TOPS.
As a certified Copilot+ PC, the ExpertBook Ultra also includes built-in AI features such as ASUS MyExpert. It is designed with military-grade durability and offers up to 26 hours of battery life, making it suitable for professionals who frequently work on the move.
No Price Increase: ASUS ExpertBook Ultra Retains ₱129,995 Introductory Price
Despite widespread price increases across the PC market, ASUS says the ExpertBook Ultra will retain its introductory price of ₱129,995.
The pricing is intended to make the latest business technology more accessible to Philippine enterprises, small and medium-sized businesses, and professionals looking for AI-powered devices that support productivity and mobility.
Limited-Time Offer: Save Up to ₱6,000 and Get a Free GaN Charger
Customers who purchase the ASUS ExpertBook Ultra from the official ASUS ExpertBook Stores on Shopee and Lazada can enjoy the following promotional benefits:
- Up to ₱6,000 in savings
- Free ASUS 100W GaN Charger
The promotional offer is available until 11:59 PM on October 18, 2026.
DTI Fair Trade Permit No. FTEB-266989, Series of 2026.
ASUS ExpertBook Ultra Specifications
| Specification | Details |
|---|---|
| Processor | Up to Intel® Core Ultra X9-388H processor with up to 50 TOPS NPU and up to 180 total platform TOPS |
| Graphics | Intel® Arc™ B390 |
| Memory | Up to 64GB LPDDR5x, 8533 MT/s |
| Storage | Up to 2TB M.2 PCIe® 5.0 SSD |
| Display | 14.0-inch Tandem OLED, WQXGA+ (2880 × 1800), 16:10, anti-glare touchscreen with Corning® Gorilla® Glass Victus® and Corning® Gorilla™ Matte; 600 nits brightness and up to 1,400 nits HDR peak brightness |
| Display Option | 14.0-inch Polymer OLED, WQXGA+ (2880 × 1800), 16:10, anti-glare touchscreen with Corning® Gorilla® Glass Victus® and Corning® Gorilla™ Matte; 450 nits brightness and up to 1,000 nits HDR peak brightness |
| Battery | 70Wh, 4-cell Li-Polymer |
| Weight | Starts at 0.99kg |
| Dimensions | 31.09 × 21.28 × 1.09cm |
| Wireless Connectivity | Triple-band 2×2 Wi-Fi 7 (802.11be) and Bluetooth® 6.0 |
| Ports | 2× Thunderbolt™ 4 Type-C, 2× USB 3.2 Gen 2 Type-A, HDMI 2.1 TMDS, and 3.5mm combo audio jack |
| Security | ASUS ExpertGuardian and NIST SP 800-193 compliance, ASUS Security Processor, dual self-healing BIOS ROM, discrete TPM 2.0 (FIPS 140-2), Microsoft Pluton, match-on-chip fingerprint, Windows Hello IR, physical webcam shield, and chassis intrusion alert |
| Colors | Morn Grey and Jet Fog |
| Operating System | Up to Windows 11 Pro; Windows 11 Home available in retail |
Where to Buy the ASUS ExpertBook Ultra in the Philippines
The ASUS ExpertBook Ultra is available starting at ₱129,995 through select ASUS Concept Stores, Villman Stores, and the official ASUS ExpertBook Stores on Lazada and Shopee.
Official ASUS ExpertBook Ultra Where to Buy:
https://ph.asus.click/ExpertBookUltra
ASUS ExpertBook Store on Lazada:
https://ph.asus.click/ASUSExpertBookStoreLazada
ASUS ExpertBook Store on Shopee:
https://ph.asus.click/ASUSExpertBookStoreShopee
For business orders and volume purchases, customers may visit the ASUS Business website, contact an authorized ASUS Business reseller, or complete the Volume Purchase Form.