NEXT-GEN BANKING IN CEBU EastWest Opens 24/7 Digital Store in Cebu I.T. Park

 

The latest EastWest Store marries self-service convenience, personalized financial guidance, and flexible banking designed around today's lifestyles

EastWest has opened its new Cebu I.T. Park Store, introducing a new generation of banking designed to give customers greater flexibility, convenience, and personalized support wherever they are in their financial journey.

EastWest executives, local officials, and guests mark the opening of the new EastWest Store in Cebu

Located in one of Cebu's most dynamic business and lifestyle districts, the new Store showcases how banking is evolving alongside the changing needs of today's customers. Whether managing day-to-day transactions, growing wealth, or seeking expert financial advice, customers can choose how and when they want to bank through a seamless combination of digital self-service and in-person guidance.

24/7 self-service banking area allowing customers to make transactions beyond store hours; service pods for personalized discussions and financial planning

The Store features a 24/7 self-service banking area equipped for essential transactions, including cash deposits, allowing customers to bank beyond traditional branch hours. Inside, customers can use digital facilities for routine transactions or consult EastWest personnel for more complex needs. Service pods and private consultation rooms provide dedicated spaces for personalized discussions and financial planning.

 

“Banking should fit seamlessly into our customers’ lives, not the other way around,” said Ivy B. Uy, Head of Branch Banking Group at EastWest. “Our Cebu I.T. Park Store was designed to give customers the freedom to choose how they want to manage their finances, whether through self-service convenience, expert advice, or a combination of both. It gives customers a more relevant, accessible banking experience shaped around their needs.”

 

The Store also houses a dedicated EastWest Priority Center which offers Priority clients access to relationship managers, private consultation rooms, a Priority Lounge, and tailored financial solutions in a more comfortable and personalized setting. Customers can also explore EastWest Horizons, the Bank's wealth management proposition for emerging affluent individuals seeking guidance on investments, insurance, and long-term financial growth.

L-R: Connie Oba-Ob, Division Head; Debbie Marie Dy-Realiza, Priority Center Head; Josephine Abad, Head of CLC VisMin Sales; Cebu City Mayor Nestor Archival; Jojo Ong, CEO of Innoland Development Corporation; Nolan Lao, Store Manager; and Jen Alviar, Priority Center Head.

As one of the first EastWest locations to adopt the Bank's new Store design, the Cebu I.T. Park Store provides a glimpse into how EastWest is reshaping its physical network to better serve modern banking needs. The new format combines the convenience of digital banking with the value of human connections, creating spaces that support both everyday banking and meaningful financial conversations.

 

More than a banking facility, the new Store is designed as a destination for customers seeking greater control, flexibility, and support as they pursue their financial goals. From quick transactions to wealth-building conversations, EastWest aims to deliver a banking experience built around the way customers live, work, and aspire today.

The EastWest Cebu I.T. Park Store is located at G-01 and G-02, Filinvest Shoppes, Salinas Drive corner W. Geonzon Street, Apas, Cebu City.