MAKE YOUR BONUS WORK HARDER EastWest Expands Horizons Priority Banking in Cebu with 3.5% p.a. Promo

 

Turning bonuses into bigger opportunities with EastWest Horizons

As year-end bonuses begin to arrive, many Cebuanos are deciding how much to spend, save, and invest.

For a growing number of professionals, entrepreneurs, young families, and business owners, bonus season is becoming more than an opportunity for holiday spending. It is also a chance to build wealth and make progress toward longer-term financial goals.

Cebu’s thriving business community and growing economy have given rise to a new generation of wealth builders. As incomes grow and financial priorities evolve, more Cebuanos are looking beyond everyday banking and seeking more personalized ways to manage and grow their money.

Following the recent rollout of its elevated Priority banking experience in Cebu, EastWest is expanding its support for the region’s next generation of affluent clients through Horizons, a banking proposition designed for individuals whose financial needs are becoming more sophisticated as they build wealth.

Turning bonus season into an opportunity

For those looking to put a portion of their bonus to work, EastWest is running a Horizons promotion until December 29, 2026. Customers who place at least ₱100,000 in fresh funds may qualify for returns of up to 3.5% per annum, while gaining access to Horizons benefits, including dedicated Relationship Officers, investment specialists, preferred servicing through dedicated store lanes, a Virtual Card, and expedited processing for select banking products, subject to the Bank's evaluation and approval.

The promo offers a more accessible way to experience Horizons during bonus season. Under the program's regular requirements, clients maintain at least ₱500,000 in Total Relationship Balance (TRB), with 20% kept in a savings or checking account.

More than everyday banking

According to EastWest Chief Marketing Officer Martin Reyes, more Cebuanos are reaching a point where they are thinking beyond saving and beginning to focus on growing and preserving wealth.

"Cebu has one of the country's most dynamic communities of professionals, entrepreneurs, and business owners. As many receive their year-end bonuses and look ahead to their next financial goals, Horizons provides access to the guidance, banking support, and investment opportunities that can help them make the most of that momentum."

Supporting Cebu's next generation of wealth builders

The focus on Horizons comes as the country's emerging affluent segment continues to expand. According to Boston Consulting Group, middle-class and affluent consumers already account for more than half of the Philippine population, representing roughly 60 million Filipinos.

As this segment grows, so does demand for investment opportunities, wealth-building solutions, and personalized financial advice.

For EastWest, Horizons serves as a bridge between traditional retail banking and wealth management, helping customers access more personalized support earlier in their financial journey while preparing for even bigger financial milestones ahead.

To learn more about EastWest Horizons and its banking and lifestyle benefits, visit www.eastwestbanker.com/horizons.