Samsung Officially Launches Olympic and Paralympic Campaign for Paris 2024

#Samsung unveils ‘Open always wins’ campaign and inaugurates new #Olympic Showcase, Olympic™️ rendezvous @ Samsung, in the heart of Paris. #Paris2024 #Olympic2024

With less than 100 days remaining until Paris 2024, Samsung Electronics Co., Ltd., a Global Olympic and Paralympic Partner, officially launched its ‘Open always wins’ campaign – a celebration of the brand’s shared values of openness with the forthcoming Olympic and Paralympic Games – and announced the grand opening of its Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase.

As revealed in January, Samsung’s ‘Open always wins’ message encapsulates the brand’s conviction that openness fosters new perspectives and limitless possibilities and will be at the core of its Paris 2024 programming. The new campaign, which premiered today, brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France), showcasing how being open empowers you to achieve extraordinary feats.

“As a Global Olympic and Paralympic Partner, Samsung has been spearheading innovation and delivering state-of-the-art technology and experiences at the Games for nearly four decades,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The way we enjoy the Games has transformed dramatically over time, with technology playing a pivotal role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are thrilled to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign.”

Samsung also revealed a brand new showcase, Olympic™️ rendezvous @ Samsung | Champs-Elysees 125, which will take Olympic and Paralympic Games enthusiasts on an unforgettable journey to Paris 2024 through iconic experiences. They will get to relive the most significant highlights of past Games with Galaxy, explore Samsung’s latest innovations, and create lifelong memories with Galaxy AI.

In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel, whose groundbreaking work mirrors the remarkable spirit of Olympic and Paralympic athletes, constantly pushing boundaries and redefining possibilities. Inspired by Parisian Salons from the Age of Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feelings of openness, harmony, and connection.

"The entire space is designed to celebrate Samsung’s commitment to openness,” said Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations.”

The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon-cutting ceremony attended by TM Roh, Team Samsung Galaxy ambassadors including French surfer Joanne Defay, UK breakdancer Karam Singh, and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Television and Marketing Services Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in charge of Sport, Olympic and Paralympic Games for the City of Paris and Étienne Thobois, Director General of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games.

“We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic™️ rendezvous @ Samsung,” said Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. “Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support staging of the upcoming Olympic and Paralympic Games here in Paris.”

The Olympic™️ rendezvous @ Samsung, located at 125 Avenue des Champs-Élysées, opens its doors to the public until October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays. It will host a series of special events over the course of the summer and will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.

In addition to the showcase located at Champs-Élysées, Samsung will open up additional Olympic™️ rendezvous @ Samsung spaces around the city of lights and its surroundings, including the Olympic Park, the Olympic & Paralympic Village, and the Main Press Centre, as well as Samsung Galaxy Charging Stations at key Olympic and Paralympic Games venues, where visitors will get to experience the latest Galaxy innovations.

FAQs

1. What is Samsung’s campaign for the Paris 2024 Olympic and Paralympic Games? Samsung has launched the ‘Open always wins’ campaign for the Paris 2024 Olympic and Paralympic Games.

2. What is the message of the ‘Open always wins’ campaign? The ‘Open always wins’ campaign articulates Samsung’s belief that openness enables new perspectives and infinite possibilities.

3. What is the Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase? The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase is a brand new space that will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences.

4. Who designed the Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase? The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase was designed by Pritzker Prize-winning architect Jean Nouvel.

5. Where is the Olympic™️ rendezvous @ Samsung located and when is it open? The Olympic™️ rendezvous @ Samsung is located at 125 Avenue des Champs-Élysées and is open to the public until October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays.